Skip to main content
CompareTiers
Auto-generated comparison. Editorial verdict in progress.
Other

Ahrefs vs MarketMuse: Pricing Comparison 2026

Side-by-side pricing comparison of Ahrefs and MarketMuse. See all plans, features, and costs at a glance.

Bottom line: Both Ahrefs and MarketMuse offer free plans. Ahrefs has 12 pricing tiers while MarketMuse has 4.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try Ahrefs freeTry MarketMuse freeUpdated this month

Ahrefs vs MarketMuse: Quick Pricing Facts

FeatureAhrefsMarketMuse
Starting PriceCustom pricingCustom pricing
Number of Plans124
Free TierYesYes
Pricing Modelflatfreemium
Annual DiscountN/AN/A

Ahrefs and MarketMuse are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 16 pricing plans with 40 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Ahrefs uses flat pricing while MarketMuse uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Ahrefs
Ahrefs
Try free
MarketMuse
MarketMuse
Try free
Tier 1
Lite
Custom pricing
Start with Lite
Free
$0/monthCheapest
Includes
  • Limited applications
  • 1 user
  • 10 queries/month
  • No site inventory
  • No tracked topics
  • No Content Briefs/month
  • No Brief types
  • No Content Strategy Documents
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
Start with Free
Tier 2
Standard
Custom pricing
Start with Standard
Optimize
Custom pricing
Includes
  • 1 site inventory
  • 1 user
  • 100 tracked topics
  • 5 Content Briefs/month
  • 1 Content Strategy Document/month
  • 100 queries/month
  • Access to Article Briefs
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
Start with Optimize
Tier 3
Advanced
Custom pricing
Start with Advanced
Research
Custom pricing
Includes
  • 1 site inventory
  • 3 users
  • 1000 tracked topics
  • 10 Content Briefs/month
  • 3 Content Strategy Documents/month
  • Unlimited queries/month
  • Access to Article Briefs
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
Start with Research
Tier 4
Enterprise
Custom pricing
Start with Enterprise
Strategy
Custom pricing
Includes
  • 1 site inventory
  • 5 users
  • 10K tracked topics
  • 20 Content Briefs/month
  • 5 Content Strategy Documents/month
  • Unlimited queries/month
  • Access to all 9 Brief types
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
Start with Strategy
Tier 5
Starter
Custom pricing
Start with Starter
-
Tier 6
Ahrefs Free
$0/monthCheapest
Start with Ahrefs Free
-
Tier 7
Brand Radar AI
Custom pricing
Start with Brand Radar AI
-
Tier 8
Custom prompt packages
Custom pricing
Start with Custom prompt packages
-
Tier 9
Content Kit
Custom pricing
Start with Content Kit
-
Tier 10
Report Builder
Custom pricing
Start with Report Builder
-
Tier 11
Project Boost Pro
Custom pricing
Start with Project Boost Pro
-
Tier 12
Project Boost Max
Custom pricing
Start with Project Boost Max
-

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Ahrefs freeFree plan availableTry MarketMuse freeFree plan available
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

Ahrefs

SEO toolset for backlinks, keywords, and site audits

View all Ahrefs plans

MarketMuse

AI content strategy and optimization planning tool

View all MarketMuse plans

Frequently Asked Questions: Ahrefs vs MarketMuse

How many pricing plans does Ahrefs have vs MarketMuse?
Ahrefs offers 12 pricing plans, while MarketMuse offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Ahrefs or MarketMuse offer a free plan?
Yes, both Ahrefs and MarketMuse offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Does Ahrefs or MarketMuse offer custom enterprise pricing?
Yes, both Ahrefs and MarketMuse offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Ahrefs and MarketMuse use?
Ahrefs uses a flat pricing model, while MarketMuse uses freemium pricing. The right model depends on your team size and usage patterns.
How do Ahrefs and MarketMuse compare for Other?
Both Ahrefs and MarketMuse are Other tools. Ahrefs offers 12 plans starting at Custom pricing, while MarketMuse offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Ahrefs Official Pricing- Vendor pricing page
  2. MarketMuse Official Pricing- Vendor pricing page

Track Price Changes

Get notified when pricing changes for these tools.

See all Ahrefs alternativesSee all MarketMuse alternativesOtherCompare more tools