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Buffer vs Later: Pricing Comparison 2026

Side-by-side pricing comparison of Buffer and Later. See all plans, features, and costs at a glance.

Bottom line: Buffer starts at $5/mo, making it $6/mo cheaper than Later ($11.25/mo). Buffer offers a free plan.

Last updated: August 31, 2026

Data compiled by Arthur Jacquemin
Updated August 31, 2026
Try Buffer freeTry Later freePrice updated todayPrice updated today
Best Value

Buffer - Buffer offers a free plan, starts at $6.25/mo lower ($5/mo vs $11.25/mo).

Buffer vs Later: Quick Pricing Facts

FeatureBufferLater
Starting Price$5/mo$11.25/mo
Number of Plans33
Free TierYesNo
Pricing Modelfreemiumfreemium
Annual DiscountN/AN/A

Buffer is the more affordable option, starting at $5/mo compared to Later's $11.25/mo. Both are Other tools with 6 combined pricing plans and 68 features compared.

Buffer stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Buffer
Buffer
Try free
Later
Tier 1
FreePopular
$0/monthCheapest
Includes
  • 10 scheduled posts per channel - refill anytime 10 scheduled posts per channel - refill anytime description
  • 100 ideas 100 ideas description
  • 1 user account 1 user account description
  • AI Assistant AI Assistant description
  • Insights Insights description
  • API access API access description 1 API key 3,000 requests/month
  • 1 API key
  • 3,000 requests/month
  • Community inbox Community inbox description
  • World-class customer support World-class customer support description
Start with Free
StarterPopular
Custom pricing
Includes
  • 1 social set (8 profiles total) (1 of each )
  • 1 user
  • Instagram Reels AudioNew
  • Instagram, Facebook, & TikTok Best Time to PostNew
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support
Start with Starter
Tier 2
EssentialsPopular
$5/monthCheapest
Includes
  • Unlimited scheduled posts per channel Unlimited scheduled posts per channel description
  • Unlimited ideas Unlimited ideas description
  • 1 user account 1 user account description
  • AI Assistant AI Assistant description
  • Advanced analytics Advanced analytics description
  • API access API access description 3 API keys 7,500 requests/month
  • 3 API keys
  • 7,500 requests/month
  • Community inbox Community inbox description
  • Hashtag manager Hashtag manager description
  • First comment scheduling First comment scheduling description
  • World-class customer support World-class customer support description
Start with Essentials
GrowthPopular
$11/month
Includes
  • 2 social sets (16 profiles total) (2 of each )
  • 2 users
  • Multi-profile Best Times to Post New
  • Smart Scheduling with Future Trends
  • Internal & External collaboration and approvals
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions
Start with Growth
Tier 3
TeamPopular
$10/monthCheapest
Includes
  • Unlimited scheduled posts per channel Unlimited scheduled posts per channel description
  • Unlimited ideas Unlimited ideas description
  • Unlimited team members Unlimited team members description
  • AI Assistant AI Assistant description
  • Advanced analytics Advanced analytics description
  • API access API access description 5 API keys 15,000 requests/month
  • 5 API keys
  • 15,000 requests/month
  • Community inbox Community inbox description
  • Hashtag manager Hashtag manager description
  • First comment scheduling First comment scheduling description
  • Access levels Access levels description
  • Content approval workflows Content approval workflows description
  • World-class customer support World-class customer support description
Start with Team
ScalePopular
$11/month
Includes
  • 6 social sets (48 profiles total) (6 of each )
  • 4 users
  • Meta Ads AnalyticsNew
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Brand Health
  • Brand Mentions
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support
Start with Scale

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Buffer

Social media scheduling and analytics for creators

View all Buffer plans

Later

Visual social media planner for Instagram and TikTok

View all Later plans

Frequently Asked Questions: Buffer vs Later

Which is cheaper, Buffer or Later?
As of August 2026, Buffer starts at a lower price point. Buffer starts at $5/mo while Later starts at $11.25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Buffer have vs Later?
Buffer offers 3 pricing plans, while Later offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buffer or Later offer a free plan?
Buffer offers a free plan, while Later does not. If budget is a concern, Buffer lets you get started at no cost.
What is the most popular Buffer plan?
The Free plan is Buffer's most popular tier, priced at Free. Key features include 10 scheduled posts per channel - refill anytime 10 scheduled posts per channel - refill anytime description, 100 ideas 100 ideas description, 1 user account 1 user account description.
What is the most popular Later plan?
The Starter plan is Later's most popular tier, priced at Custom pricing. Key features include 1 social set (8 profiles total) (1 of each ), 1 user, Instagram Reels AudioNew.
Does Buffer or Later offer custom enterprise pricing?
Later offers a custom-priced enterprise tier for larger teams. Buffer lists all its pricing publicly.
How do Buffer and Later compare for Other?
Both Buffer and Later are Other tools. Buffer offers 3 plans starting at $5/mo, while Later offers 3 plans starting at $11.25/mo. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Buffer Official Pricing- Vendor pricing page
  2. Later Official Pricing- Vendor pricing page

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