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Buffer vs Later: Pricing Comparison 2026

Side-by-side pricing comparison of Buffer and Later. See all plans, features, and costs at a glance.

Bottom line: Buffer starts at $14/mo and Later starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Buffer freeTry Later freePrice updated 10d agoPrice updated 10d ago
Best Value

Buffer - Buffer offers a free plan.

Buffer vs Later: Quick Pricing Facts

FeatureBufferLater
Starting Price$14/moCustom pricing
Number of Plans33
Free TierYesNo
Pricing Modelfreemiumfreemium
Annual DiscountN/AN/A

Buffer and Later are both priced at $14/mo, making them equally accessible Other tools. Together they offer 6 pricing plans with 37 features compared, so the best choice comes down to which features match your needs.

Buffer stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Buffer
Buffer
Try free
Later
Tier 1
FreePopular
$0/monthCheapest
Start with Free
Starter
Custom pricing
Includes
  • 1 social set (8 profiles total) (1 of each )
  • 1 user
  • Instagram, Facebook, & TikTok Best Time to PostNew
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support
  • Extra Social Sets, users and AI credits not available
Start with Starter
Tier 2
EssentialsPopular
$14/monthCheapest
Start with Essentials
Growth
Custom pricing
Includes
  • 2 social sets (16 profiles total) (2 of each )
  • 2 users
  • Multi-profile Best Times to Post New
  • Smart Scheduling with Future Trends New
  • Internal & External collaboration and approvals
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits/month)
Start with Growth
Tier 3
TeamPopular
$14/monthCheapest
Start with Team
Scale
Custom pricing
Includes
  • 6 social sets (48 profiles total) (6 of each )
  • 4 users
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Brand Health New
  • Brand Mentions New
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits/month)
Start with Scale

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Buffer

Social media scheduling and analytics for creators

View all Buffer plans

Later

Visual social media planner for Instagram and TikTok

View all Later plans

Frequently Asked Questions: Buffer vs Later

How many pricing plans does Buffer have vs Later?
Buffer offers 3 pricing plans, while Later offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buffer or Later offer a free plan?
Buffer offers a free plan, while Later does not. If budget is a concern, Buffer lets you get started at no cost.
What is the most popular Buffer plan?
The Free plan is Buffer's most popular tier, priced at Free.
Does Buffer or Later offer custom enterprise pricing?
Later offers a custom-priced enterprise tier for larger teams. Buffer lists all its pricing publicly.
How do Buffer and Later compare for Other?
Both Buffer and Later are Other tools. Buffer offers 3 plans starting at $14/mo, while Later offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Buffer Official Pricing- Vendor pricing page
  2. Later Official Pricing- Vendor pricing page

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