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Buffer vs Sprout Social: Pricing Comparison 2026

Side-by-side pricing comparison of Buffer and Sprout Social. See all plans, features, and costs at a glance.

Bottom line: Buffer starts at $14/mo, making it $185/mo cheaper than Sprout Social ($199/mo). Buffer offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Buffer vs Sprout Social: Quick Pricing Facts

FeatureBufferSprout Social
Starting Price$14/mo$199/mo
Number of Plans34
Free TierYesNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Buffer is the more affordable option, starting at $14/mo compared to Sprout Social's $199/mo. Both are Other tools with 7 combined pricing plans and 19 features compared. At comparable tiers, the monthly price difference is $299.

Buffer stands out with a free plan for getting started. Buffer uses freemium pricing while Sprout Social uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Sprout Social
Sprout Social
Try it free
Tier 1
FreePopular
$0/monthCheapest
Start with Free
Standard
$199/month
Includes
  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Optimal send times
  • Review management
  • Group, profile and post-level reporting
Start with Standard
Tier 2
EssentialsPopular
$14/monthCheapest
Start with Essentials
ProfessionalPopular
$299/month
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Tier 3
TeamPopular
$14/monthCheapest
Start with Team
Advanced
$399/month
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Tier 4
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise

Swipe to compare plans →

Buffer

Social media scheduling and analytics for creators

View all Buffer plans

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans
Our Pick

Buffer

Buffer offers a free plan, starts at $185/mo lower ($14/mo vs $199/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Buffer

Try Buffer free

Which Should You Choose?

Choose Buffer if:

  • You want lower per-user costs—Buffer starts at $14/mo, saving $185/mo compared to Sprout Social at $199/mo
  • You need a free plan with core features—Buffer offers no-cost access with no credit card required
  • You prefer Buffer's freemium model with its 3-tier structure

Choose Sprout Social if:

  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Sprout Social offers 19 additional features across its plans
  • Your team needs custom enterprise pricing—Sprout Social offers negotiated terms for large deployments

Buffer is the more affordable choice [1], starting at $14/mo compared to Sprout Social's $199/mo. For a 50-person team on paid plans, this translates to Buffer saving approximately $9250/month. Buffer offers 3 pricing tiers compared to Sprout Social's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Buffer provides 0 total features versus 19 for Sprout Social, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, Buffer delivers superior value. Sprout Social may justify its premium for specialized needs, but most organizations will find Buffer the smarter financial choice.

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Frequently Asked Questions: Buffer vs Sprout Social

Which is cheaper, Buffer or Sprout Social?
As of March 2026, Buffer starts at a lower price point. Buffer starts at $14/mo while Sprout Social starts at $199/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Buffer have vs Sprout Social?
Buffer offers 3 pricing plans, while Sprout Social offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buffer or Sprout Social offer a free plan?
Buffer offers a free plan, while Sprout Social does not. If budget is a concern, Buffer lets you get started at no cost.
What is the most popular Buffer plan?
The Free plan is Buffer's most popular tier, priced at Free.
What is the most popular Sprout Social plan?
The Professional plan is Sprout Social's most popular tier, priced at $299/mo. Key features include Unlimited social profiles, Message tagging, Extensive competitor, tag and paid insights.
Does Buffer or Sprout Social offer custom enterprise pricing?
Sprout Social offers a custom-priced enterprise tier for larger teams. Buffer lists all its pricing publicly.
What pricing models do Buffer and Sprout Social use?
Buffer uses a freemium pricing model, while Sprout Social uses per-seat pricing. The right model depends on your team size and usage patterns.

Sources

  1. Buffer Official PricingVendor pricing page
  2. Sprout Social Official PricingVendor pricing page

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