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BuzzSumo vs Later: Pricing Comparison 2026

Side-by-side pricing comparison of BuzzSumo and Later. See all plans, features, and costs at a glance.

Bottom line: BuzzSumo starts at $199/mo and Later starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try BuzzSumo freeTry Later free

BuzzSumo vs Later: Quick Pricing Facts

FeatureBuzzSumoLater
Starting Price$199/moCustom pricing
Number of Plans43
Free TierNoNo
Pricing Modelflatfreemium
Annual DiscountN/AN/A

BuzzSumo and Later are both priced at $199/mo, making them equally accessible Other tools. Together they offer 7 pricing plans with 36 features compared, so the best choice comes down to which features match your needs.

BuzzSumo uses flat pricing while Later uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
BuzzSumo
BuzzSumo
Try it free
Later
Tier 1
Content Creation
$199/monthCheapest
Start with Content Creation
Starter
Custom pricing
Includes
  • 1 Social Set (8 profiles total) (1 of each )
  • 1 user
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support
  • Extra Social Sets, users and AI credits not available
Start with Starter
Tier 2
PR & Comms
$299/monthCheapest
Start with PR & Comms
Growth
Custom pricing
Includes
  • 2 Social Sets (16 profiles total) (2 of each )
  • 2 users
  • Smart Scheduling with Future Trends Future-powered insights in your calendar help you spot trends and auto-draft timely posts. New
  • Internal collaboration and approvals Assign roles, share feedback, and approve content—all in one place, with in-app and email notifications to keep everyone on track.
  • External workflow and approvals Share individual posts for review and get notified in-app or by email when feedback is added. Reviewers don’t need a Later login.
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits per month)
Start with Growth
Tier 3
Suite
$499/monthCheapest
Start with Suite
Scale
Custom pricing
Includes
  • 6 Social Sets (48 profiles total) (6 of each )
  • 4 users
  • Custom analytics View performance across all your connected social profiles in one place, with filters, and shareable reports.
  • Competitive benchmarking Track key social media performance metrics for up to 20 competitors so you can easily compare performance.
  • Future industry insights Gain insights into upcoming hashtags, trending topics, and industry-specific trends, while tracking relevant hashtags to stay ahead.
  • Brand Health Monitor your brand's sentiment and take action to improve your brand health. New
  • Brand Mentions Discover who is talking about you and engage with impactful mentions to manage your brand reputation. New
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits per month)
Start with Scale
Tier 4
Enterprise
$999/monthCheapest
Start with Enterprise
—

Swipe to compare plans →

BuzzSumo

Content research and social media analytics platform

View all BuzzSumo plans

Later

Visual social media planner for Instagram and TikTok

View all Later plans

Which Should You Choose?

Choose BuzzSumo if:

  • •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You prioritize BuzzSumo's user experience and interface over price (both tools are similarly priced)
  • •BuzzSumo's 4-tier flat structure gives clearer cost visibility for budget planning

Choose Later if:

  • •You want more features built-in—Later offers 36 additional features across its plans
  • •Your team needs custom enterprise pricing—Later offers negotiated terms for large deployments
  • •You prioritize Later's user experience and interface over price (both tools are similarly priced)

BuzzSumo and Later offer competitively positioned plans [1], with BuzzSumo starting at $199/mo and Later at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. BuzzSumo provides 4 pricing tiers versus Later's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, BuzzSumo offers 0 total features across its tiers, while Later provides 36. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: BuzzSumo vs Later

How many pricing plans does BuzzSumo have vs Later?
BuzzSumo offers 4 pricing plans, while Later offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does BuzzSumo or Later offer custom enterprise pricing?
Later offers a custom-priced enterprise tier for larger teams. BuzzSumo lists all its pricing publicly.
What pricing models do BuzzSumo and Later use?
BuzzSumo uses a flat pricing model, while Later uses freemium pricing. The right model depends on your team size and usage patterns.
How do BuzzSumo and Later compare for Other?
Both BuzzSumo and Later are Other tools. BuzzSumo offers 4 plans starting at $199/mo, while Later offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. BuzzSumo Official Pricing— Vendor pricing page
  2. Later Official Pricing— Vendor pricing page

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