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BuzzSumo vs Sprout Social: Pricing Comparison 2026

Side-by-side pricing comparison of BuzzSumo and Sprout Social. See all plans, features, and costs at a glance.

Bottom line: BuzzSumo starts at $199/mo and Sprout Social starts at $199/mo. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try BuzzSumo freeTry Sprout Social free

BuzzSumo vs Sprout Social: Quick Pricing Facts

FeatureBuzzSumoSprout Social
Starting Price$199/mo$199/mo
Number of Plans44
Free TierNoNo
Pricing Modelflatper-seat
Annual DiscountN/AN/A

BuzzSumo and Sprout Social are both priced at $199/mo, making them equally accessible Other tools. Together they offer 8 pricing plans with 19 features compared, so the best choice comes down to which features match your needs.

BuzzSumo uses flat pricing while Sprout Social uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
BuzzSumo
BuzzSumo
Try it free
Sprout Social
Sprout Social
Try it free
Tier 1
Content Creation
$199/monthCheapest
Start with Content Creation
Standard
$199/monthCheapest
Includes
  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Optimal send times
  • Review management
  • Group, profile and post-level reporting
Start with Standard
Tier 2
PR & Comms
$299/monthCheapest
Start with PR & Comms
ProfessionalPopular
$299/monthCheapest
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Tier 3
Suite
$499/month
Start with Suite
Advanced
$399/monthCheapest
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Tier 4
Enterprise
$999/monthCheapest
Start with Enterprise
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise

Swipe to compare plans →

BuzzSumo

Content research and social media analytics platform

View all BuzzSumo plans

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans
Our Pick

Sprout Social

Sprout Social offers better overall value.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Sprout Social

Try Sprout Social free

Which Should You Choose?

Choose BuzzSumo if:

  • •You prioritize BuzzSumo's user experience and interface over price (both tools are similarly priced)
  • •BuzzSumo's flat pricing lets you match exact team size without tier gaps
  • •BuzzSumo's feature bundling aligns with how Other teams actually work day-to-day

Choose Sprout Social if:

  • •You want more features built-in—Sprout Social offers 19 additional features across its plans
  • •Your team needs custom enterprise pricing—Sprout Social offers negotiated terms for large deployments
  • •You prioritize Sprout Social's user experience and interface over price (both tools are similarly priced)

BuzzSumo and Sprout Social offer competitively positioned plans [1], with BuzzSumo starting at $199/mo and Sprout Social at $199/mo. This pricing similarity means value differentiation comes down to feature alignment rather than cost. BuzzSumo provides 4 pricing tiers versus Sprout Social's 4 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, BuzzSumo offers 0 total features across its tiers, while Sprout Social provides 19. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: BuzzSumo vs Sprout Social

Which is cheaper, BuzzSumo or Sprout Social?
As of March 2026, both BuzzSumo and Sprout Social start at the same price of $199/mo. Compare their features at each tier to determine which offers better value for your needs.
How many pricing plans does BuzzSumo have vs Sprout Social?
BuzzSumo offers 4 pricing plans, while Sprout Social offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Sprout Social plan?
The Professional plan is Sprout Social's most popular tier, priced at $299/mo. Key features include Unlimited social profiles, Message tagging, Extensive competitor, tag and paid insights.
Does BuzzSumo or Sprout Social offer custom enterprise pricing?
Sprout Social offers a custom-priced enterprise tier for larger teams. BuzzSumo lists all its pricing publicly.
What pricing models do BuzzSumo and Sprout Social use?
BuzzSumo uses a flat pricing model, while Sprout Social uses per-seat pricing. The right model depends on your team size and usage patterns.
How do BuzzSumo and Sprout Social compare for Other?
Both BuzzSumo and Sprout Social are Other tools. BuzzSumo offers 4 plans starting at $199/mo, while Sprout Social offers 4 plans starting at $199/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. BuzzSumo Official Pricing— Vendor pricing page
  2. Sprout Social Official Pricing— Vendor pricing page

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