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Google Forms vs Sprout Social: Pricing Comparison 2026

Side-by-side pricing comparison of Google Forms and Sprout Social. See all plans, features, and costs at a glance.

Bottom line: Google Forms starts at $6/mo, making it $193/mo cheaper than Sprout Social ($199/mo). Google Forms offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Google Forms vs Sprout Social: Quick Pricing Facts

FeatureGoogle FormsSprout Social
Starting Price$6/mo$199/mo
Number of Plans54
Free TierYesNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Google Forms is the more affordable option, starting at $6/mo compared to Sprout Social's $199/mo. Both are Other tools with 9 combined pricing plans and 37 features compared. At comparable tiers, the monthly price difference is $287.

Google Forms stands out with a free plan for getting started. Google Forms uses freemium pricing while Sprout Social uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Google Forms
Google Forms
Try it free
Sprout Social
Sprout Social
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Basic features
  • Limited storage
  • Community support
Start with Free
Standard
$199/month
Includes
  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Optimal send times
  • Review management
  • Group, profile and post-level reporting
Start with Standard
Tier 2
Business Starter
$6/monthCheapest
$72 / year
Includes
  • Custom email
  • Video conferencing
  • Shared calendars
  • Drive storage
Start with Business Starter
ProfessionalPopular
$299/month
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Tier 3
Business StandardPopular
$12/monthCheapest
$144 / year
Includes
  • All Business Starter features
  • Enhanced security
  • More storage
  • Advanced admin controls
Start with Business Standard
Advanced
$399/month
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Tier 4
Business Plus
$18/monthCheapest
$216 / year
Includes
  • All Business Standard features
  • Increased storage
  • Compliance tools
  • Enhanced support
Start with Business Plus
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise
Tier 5
Enterprise
Custom pricing
Includes
  • Custom solutions
  • Dedicated support
  • Advanced security features
Start with Enterprise

Swipe to compare plans →

Google Forms

Free form and survey builder in Google Workspace

View all Google Forms plans

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans
Our Pick

Google Forms

Google Forms offers a free plan, starts at $193/mo lower ($6/mo vs $199/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Google Forms

Try Google Forms free

Which Should You Choose?

Choose Google Forms if:

  • You want lower per-user costs—Google Forms starts at $6/mo, saving $193/mo compared to Sprout Social at $199/mo
  • You need a free plan with Basic features, Limited storage—Google Forms offers no-cost access with no credit card required
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need

Choose Sprout Social if:

  • You want more features built-in—Sprout Social offers 1 additional features across its plans
  • Sprout Social's 4-tier per-seat structure gives clearer cost visibility for budget planning
  • You value Sprout Social's specific feature progression from free to advanced tier levels

Google Forms is the more affordable choice [1], starting at $6/mo compared to Sprout Social's $199/mo. For a 50-person team on paid plans, this translates to Google Forms saving approximately $9650/month. Google Forms offers 5 pricing tiers compared to Sprout Social's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Google Forms provides 18 total features versus 19 for Sprout Social, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, Google Forms delivers superior value. Sprout Social may justify its premium for specialized needs, but most organizations will find Google Forms the smarter financial choice.

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Frequently Asked Questions: Google Forms vs Sprout Social

Which is cheaper, Google Forms or Sprout Social?
As of March 2026, Google Forms starts at a lower price point. Google Forms starts at $6/mo while Sprout Social starts at $199/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Google Forms have vs Sprout Social?
Google Forms offers 5 pricing plans, while Sprout Social offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Forms or Sprout Social offer a free plan?
Google Forms offers a free plan, while Sprout Social does not. If budget is a concern, Google Forms lets you get started at no cost.
Can I save money by paying annually for Google Forms or Sprout Social?
Both Google Forms and Sprout Social offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Google Forms plan?
The Business Standard plan is Google Forms' most popular tier, priced at $12/mo. Key features include All Business Starter features, Enhanced security, More storage.
What is the most popular Sprout Social plan?
The Professional plan is Sprout Social's most popular tier, priced at $299/mo. Key features include Unlimited social profiles, Message tagging, Extensive competitor, tag and paid insights.
Does Google Forms or Sprout Social offer custom enterprise pricing?
Yes, both Google Forms and Sprout Social offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.

Sources

  1. Google Forms Official PricingVendor pricing page
  2. Sprout Social Official PricingVendor pricing page

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