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Later vs Sprout Social: Pricing Comparison 2026

Side-by-side pricing comparison of Later and Sprout Social. See all plans, features, and costs at a glance.

Bottom line: Later starts at Custom pricing and Sprout Social starts at $199/mo. Compare all 7 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Later freeTry Sprout Social free

Later vs Sprout Social: Quick Pricing Facts

FeatureLaterSprout Social
Starting PriceCustom pricing$199/mo
Number of Plans34
Free TierNoNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Later and Sprout Social are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 7 pricing plans with 55 features compared, so the best choice comes down to which features match your needs.

Later uses freemium pricing while Sprout Social uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Later
Sprout Social
Sprout Social
Try it free
Tier 1
Starter
Custom pricing
Includes
  • 1 Social Set (8 profiles total) (1 of each )
  • 1 user
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support
  • Extra Social Sets, users and AI credits not available
Start with Starter
Standard
$199/monthCheapest
Includes
  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Optimal send times
  • Review management
  • Group, profile and post-level reporting
Start with Standard
Tier 2
Growth
Custom pricing
Includes
  • 2 Social Sets (16 profiles total) (2 of each )
  • 2 users
  • Smart Scheduling with Future Trends Future-powered insights in your calendar help you spot trends and auto-draft timely posts. New
  • Internal collaboration and approvals Assign roles, share feedback, and approve content—all in one place, with in-app and email notifications to keep everyone on track.
  • External workflow and approvals Share individual posts for review and get notified in-app or by email when feedback is added. Reviewers don’t need a Later login.
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits per month)
Start with Growth
ProfessionalPopular
$299/monthCheapest
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Tier 3
Scale
Custom pricing
Includes
  • 6 Social Sets (48 profiles total) (6 of each )
  • 4 users
  • Custom analytics View performance across all your connected social profiles in one place, with filters, and shareable reports.
  • Competitive benchmarking Track key social media performance metrics for up to 20 competitors so you can easily compare performance.
  • Future industry insights Gain insights into upcoming hashtags, trending topics, and industry-specific trends, while tracking relevant hashtags to stay ahead.
  • Brand Health Monitor your brand's sentiment and take action to improve your brand health. New
  • Brand Mentions Discover who is talking about you and engage with impactful mentions to manage your brand reputation. New
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits per month)
Start with Scale
Advanced
$399/monthCheapest
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Tier 4
—
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise

Swipe to compare plans →

Later

Visual social media planner for Instagram and TikTok

View all Later plans

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans

Which Should You Choose?

Choose Later if:

  • •You want more features built-in—Later offers 17 additional features across its plans
  • •You prioritize Later's user experience and interface over price (both tools are similarly priced)
  • •You need predictable billing — Later's freemium model avoids surprise overages

Choose Sprout Social if:

  • •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You prioritize Sprout Social's user experience and interface over price (both tools are similarly priced)
  • •You prefer Sprout Social's per-seat model with its 4-tier structure

Later and Sprout Social offer competitively positioned plans [1], with Later starting at Custom pricing and Sprout Social at $199/mo. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Later provides 3 pricing tiers versus Sprout Social's 4 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Later offers 36 total features across its tiers, while Sprout Social provides 19. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: Later vs Sprout Social

How many pricing plans does Later have vs Sprout Social?
Later offers 3 pricing plans, while Sprout Social offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Sprout Social plan?
The Professional plan is Sprout Social's most popular tier, priced at $299/mo. Key features include Unlimited social profiles, Message tagging, Extensive competitor, tag and paid insights.
Does Later or Sprout Social offer custom enterprise pricing?
Yes, both Later and Sprout Social offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Later and Sprout Social use?
Later uses a freemium pricing model, while Sprout Social uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Later and Sprout Social compare for Other?
Both Later and Sprout Social are Other tools. Later offers 3 plans starting at Custom pricing, while Sprout Social offers 4 plans starting at $199/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Later Official Pricing— Vendor pricing page
  2. Sprout Social Official Pricing— Vendor pricing page

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