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Later vs Sprout Social: Pricing Comparison 2026

Side-by-side pricing comparison of Later and Sprout Social. See all plans, features, and costs at a glance.

Bottom line: Later starts at Custom pricing and Sprout Social starts at $199/mo. Compare all 7 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Later freeTry Sprout Social freePrice updated 11d agoPrice updated 11d ago

Later vs Sprout Social: Quick Pricing Facts

FeatureLaterSprout Social
Starting PriceCustom pricing$199/mo
Number of Plans34
Free TierNoNo
Pricing Modelfreemiumper-seat
Annual DiscountN/AN/A

Later and Sprout Social are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 7 pricing plans with 55 features compared, so the best choice comes down to which features match your needs.

Later uses freemium pricing while Sprout Social uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Later
Sprout Social
Sprout Social
Try free
Tier 1
Starter
Custom pricing
Includes
  • 1 social set (8 profiles total) (1 of each )
  • 1 user
  • Instagram, Facebook, & TikTok Best Time to PostNew
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support
  • Extra Social Sets, users and AI credits not available
Start with Starter
Standard
$199/monthCheapest
Includes
  • 5 social profiles
  • Consolidated inbox and collaboration tools
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Review management
Start with Standard
Tier 2
Growth
Custom pricing
Includes
  • 2 social sets (16 profiles total) (2 of each )
  • 2 users
  • Multi-profile Best Times to Post New
  • Smart Scheduling with Future Trends New
  • Internal & External collaboration and approvals
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits/month)
Start with Growth
Professional
$299/monthCheapest
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Tier 3
Scale
Custom pricing
Includes
  • 6 social sets (48 profiles total) (6 of each )
  • 4 users
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Brand Health New
  • Brand Mentions New
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits/month)
Start with Scale
Advanced
$399/monthCheapest
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Tier 4
-
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise

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Later

Visual social media planner for Instagram and TikTok

View all Later plans

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans

Frequently Asked Questions: Later vs Sprout Social

How many pricing plans does Later have vs Sprout Social?
Later offers 3 pricing plans, while Sprout Social offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Later or Sprout Social offer custom enterprise pricing?
Yes, both Later and Sprout Social offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Later and Sprout Social use?
Later uses a freemium pricing model, while Sprout Social uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Later and Sprout Social compare for Other?
Both Later and Sprout Social are Other tools. Later offers 3 plans starting at Custom pricing, while Sprout Social offers 4 plans starting at $199/mo. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Later Official Pricing- Vendor pricing page
  2. Sprout Social Official Pricing- Vendor pricing page

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