
Heroku Pricing Plans & Tiers
Cloud platform for building, running, and scaling apps
Pricing last verified: March 16, 2026
Pricing Analysis
Heroku's free tier ($0) has a hidden depreciation cost: Salesforce spent 2022-2024 killing free-tier benefits (compute hours, dyno types, Postgres rows), gradually eliminating the product's psychological appeal. The free tier now costs productivity (vendor lock-in to review new platforms) but zero dollars—a paradox that keeps legacy apps on Heroku despite better alternatives.
Enterprise tier (custom, marked POPULAR) signals that Heroku's margin is in supporting large deployments, not small ones. The 'easy deploy' story breaks down at scale—teams exceeding free tier limits discover that Heroku's abstraction costs (managed buildpacks, ephemeral filesystems) create vendor lock-in more severe than AWS Lambda or Cloud Run, enabling Salesforce to extract custom-pricing premiums.
Heroku's pricing opacity (no public Enterprise rates) is structural—AWS and Google Cloud publish pricing matrices, but Heroku publishes 'custom' as the only Enterprise option. This signals that Heroku's negotiating position has weakened (post-Salesforce) and pricing is now purely usage-based, with Enterprise committed-use discounts negotiated per deal.
Strengths
- Free tier removes deployment friction for side projects and MVPs—zero-cost staging enables team alignment without infrastructure bills.
- Dyno abstractions (web, worker, release) hide infrastructure complexity; a startup founder deploys without AWS IAM/security group nightmares.
- Managed add-ons (Postgres, Redis, logging) bundle deployment, upgrades, and backups into Heroku's SLA rather than DIY responsibility.
Considerations
- Free tier is a trap—teams building production systems on Heroku discover that paid tiers ($7-50+/mo per dyno) and add-on bundles ($100-500/mo) exceed managed PaaS alternatives like Railway or Render.
- Ephemeral filesystem (data deleted on dyno restart) forces Postgres/Redis adoption rather than cheaply mocking with local storage—a soft cost that Heroku doesn't itemize.
- No published Enterprise pricing creates negotiation friction; teams can't benchmark against peers and have no objective pricing signals, enabling Salesforce to extract 2-3x standard rates from enterprise accounts.
Established companies (>$10M ARR) deploying mission-critical apps on Heroku who can negotiate custom Enterprise pricing and afford premium vendor lock-in.
The free tier is Heroku's last honest offer; Enterprise pricing is purely negotiated, with no public benchmarks, enabling Salesforce margin extraction from legacy customers.
Best choice: Heroku
Try Heroku freePricing Plans (4)
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Frequently Asked Questions
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Sources
- Heroku Official Pricing— Vendor pricing page
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