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Adobe XD vs Principle: Pricing Comparison 2026

Side-by-side pricing comparison of Adobe XD and Principle. See all plans, features, and costs at a glance.

Bottom line: Adobe XD starts at $9.99/mo and Principle starts at Custom pricing. Compare all 3 pricing tiers side by side.

Last updated: April 2, 2026

Data compiled by Arthur Jacquemin
Updated April 2, 2026
Try Adobe XD freeTry Principle freePrice updated todayPrice updated today
Best Value

Adobe XD — Adobe XD offers 2 tiers vs 1.

Adobe XD vs Principle: Quick Pricing Facts

FeatureAdobe XDPrinciple
Starting Price$9.99/moCustom pricing
Number of Plans21
Free TierNoNo
Pricing Modelper-seatflat
Annual DiscountN/AN/A

Adobe XD and Principle are both priced at $9.99/mo, making them equally accessible Design Tools. Together they offer 3 pricing plans with 7 features compared, so the best choice comes down to which features match your needs.

Adobe XD uses per-seat pricing while Principle uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Adobe XD
Adobe XD
Try it free
Principle
Principle
Try it free
Tier 1
XD Single App
$10/monthCheapest
Includes
  • XD desktop app
  • Unlimited prototypes
  • Shared design specs
  • Adobe Fonts
Start with XD Single App
See For Yourself
Custom pricing
Start with See For Yourself
Tier 2
All Apps (Creative Cloud)
$55/monthCheapest
Includes
  • XD + 20 Creative Cloud apps
  • 100GB cloud storage
  • Adobe Fonts
Start with All Apps (Creative Cloud)
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Adobe XD

UI/UX design and prototyping tool for web and mobile apps

View all Adobe XD plans

Principle

macOS app for animated and interactive UI design prototypes

View all Principle plans
Our Pick

Adobe XD

Adobe XD offers 2 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Adobe XD

Try Adobe XD free

Which Should You Choose?

Choose Adobe XD if:

  • •You need 2 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Adobe XD offers 7 additional features across its plans
  • •You prioritize Adobe XD's user experience and interface over price (both tools are similarly priced)

Choose Principle if:

  • •Your team needs custom enterprise pricing—Principle offers negotiated terms for large deployments
  • •You prioritize Principle's user experience and interface over price (both tools are similarly priced)
  • •You want Principle's approach to incremental feature unlocking across its 1 pricing tier

Adobe XD and Principle offer competitively positioned plans [1], with Adobe XD starting at $9.99/mo and Principle at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Adobe XD provides 2 pricing tiers versus Principle's 1 option, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Adobe XD offers 7 total features across its tiers, while Principle provides 0. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: Adobe XD vs Principle

How many pricing plans does Adobe XD have vs Principle?
Adobe XD offers 2 pricing plans, while Principle offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Adobe XD or Principle offer custom enterprise pricing?
Principle offers a custom-priced enterprise tier for larger teams. Adobe XD lists all its pricing publicly.
What pricing models do Adobe XD and Principle use?
Adobe XD uses a per-seat pricing model, while Principle uses flat pricing. The right model depends on your team size and usage patterns.
How do Adobe XD and Principle compare for Design Tools?
Both Adobe XD and Principle are Design Tools. Adobe XD offers 2 plans starting at $9.99/mo, while Principle offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.

Sources

  1. Adobe XD Official Pricing— Vendor pricing page
  2. Principle Official Pricing— Vendor pricing page

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