Ahrefs vs Tray.io: Pricing Comparison 2026
Side-by-side pricing comparison of Ahrefs and Tray.io. See all plans, features, and costs at a glance.
Bottom line: Ahrefs starts at Custom pricing and Tray.io starts at Custom pricing. Compare all 15 pricing tiers side by side.
Last updated: March 16, 2026
Ahrefs vs Tray.io: Quick Pricing Facts
| Feature | Ahrefs | Tray.io |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 12 | 3 |
| Free Tier | No | No |
| Pricing Model | flat | flat |
| Annual Discount | N/A | N/A |
Ahrefs and Tray.io are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 15 pricing plans with 10 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Ahrefs Try it free |  Tray.io Try it free |
|---|---|---|
| Tier 1 | Lite Custom pricing | Pro Custom pricing Includes
|
| Tier 2 | Standard Custom pricing | Team Custom pricing Includes
|
| Tier 3 | Advanced Custom pricing | Enterprise Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing | — |
| Tier 5 | Starter Custom pricing | — |
| Tier 6 | Webmaster Tools Custom pricing | — |
| Tier 7 | Brand Radar AI Custom pricing | — |
| Tier 8 | Custom prompt packages Custom pricing | — |
| Tier 9 | Content Kit Custom pricing | — |
| Tier 10 | Report Builder Custom pricing | — |
| Tier 11 | Project Boost Pro Custom pricing | — |
| Tier 12 | Project Boost Max Custom pricing | — |
Swipe to compare plans →
Which Should You Choose?
Choose Ahrefs if:
- •You need 12 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Ahrefs's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Ahrefs's flat model avoids surprise overages
Choose Tray.io if:
- •You want more features built-in—Tray.io offers 10 additional features across its plans
- •You prioritize Tray.io's user experience and interface over price (both tools are similarly priced)
- •You want Tray.io's approach to incremental feature unlocking across its 3 pricing tiers
Ahrefs and Tray.io offer competitively positioned plans [1], with Ahrefs starting at Custom pricing and Tray.io at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Ahrefs provides 12 pricing tiers versus Tray.io's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Ahrefs offers 0 total features across its tiers, while Tray.io provides 10. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Ahrefs vs Tray.io
How many pricing plans does Ahrefs have vs Tray.io?
Does Ahrefs or Tray.io offer custom enterprise pricing?
How do Ahrefs and Tray.io compare for Other?
Sources
- Ahrefs Official Pricing— Vendor pricing page
- Tray.io Official Pricing— Vendor pricing page
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