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Surfer SEO vs Tray.io: Pricing Comparison 2026

Name: Tray.io
Brand: Tray.io
Rating: 4.3 (350 reviews)

Side-by-side pricing comparison of Surfer SEO and Tray.io. See all plans, features, and costs at a glance.

Bottom line: Surfer SEO starts at $49/mo and Tray.io starts at Custom pricing. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin

Updated March 16, 2026

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Surfer SEO vs Tray.io: Quick Pricing Facts

Feature	Surfer SEO	Tray.io
Starting Price	$49/mo	Custom pricing
Number of Plans	5	3
Free Tier	No	No
Pricing Model	flat	flat
Annual Discount	N/A	N/A

Surfer SEO and Tray.io are both priced at $49/mo, making them equally accessible Other tools. Together they offer 8 pricing plans with 98 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans	Surfer SEO Try it free	Tray.io Try it free
Tier 1	Standard $99/monthCheapest Includes Create or Optimize 360 Documents Create or Optimize 360 Documents Track AI Visibility Track AI Visibility Track AI Visibility Track 25 AI Prompts, refreshed weekly Track 25 AI Prompts, refreshed weekly Integrations Integrations Integrations 1-click Content Optimization 1-click Content Optimization Brand Knowledge Brand Knowledge Team Collaboration Team Collaboration Plagiarism Checker Plagiarism Checker Start with Standard	Pro Custom pricing Includes 3 workspaces 7-days log retention Pairs with Merlin Agent Builder Start with Pro
Tier 2	Pro $182/monthCheapest Includes Everything in Standard, plus: Everything in Standard, plus: Create or Optimize 360 Documents Create or Optimize 360 Documents Track AI Visibility Track AI Visibility Track AI Visibility Track 50 AI Prompts, refreshed daily Track 50 AI Prompts, refreshed daily Integrations Integrations Integrations 5 Brand Workspaces 5 Brand Workspaces 1-click Internal Linking 1-click Internal Linking Content Ideas & Coverage Gap Content Ideas & Coverage Gap Templates & Custom Voices Templates & Custom Voices Rank Drop Detection Rank Drop Detection Cannibalization Report Cannibalization Report Start with Pro	Team Custom pricing Includes 20 workspaces All add-ons available Pairs with Merlin Agent Builder Start with Team
Tier 3	Peace of Mind $299/monthCheapest Includes Everything in Pro, plus: Everything in Pro, plus: Create or Optimize Unlimited Documents Create or Optimize Unlimited Documents Track AI Visibility Track AI Visibility Track AI Visibility Track 100 AI Prompts, refreshed daily Track 100 AI Prompts, refreshed daily Integrations Integrations Integrations Unlimited Brand Workspaces Unlimited Brand Workspaces Advanced SERP Analysis Advanced SERP Analysis Personalized Onboarding Personalized Onboarding Dedicated Success Manager Dedicated Success Manager API Access API Access Start with Peace of Mind	Enterprise Custom pricing Includes Unlimited workspaces All add-ons included Access to Embedded Bundle Pairs with Merlin Agent Builder Start with Enterprise
Tier 4	Discovery $49/monthCheapest Includes Create or Optimize 120 Documents Create or Optimize 120 Documents Track 10 Pages Track 10 Pages AI SEO Optimization Guidelines AI SEO Optimization Guidelines Surfy (AI SEO Assistant) & Humanizer Surfy (AI SEO Assistant) & Humanizer Start with Discovery	—
Tier 5	Enterprise Custom pricing Includes SSO & Enterprise-grade Security SSO & Enterprise-grade Security Comprehensive Advisory Program Comprehensive Advisory Program Legal Onboarding Assistance Legal Onboarding Assistance Early access to new features Early access to new features Custom Limits Custom Limits Tailored Team Onboarding Tailored Team Onboarding White-label White-label Priority Support Priority Support Start with Enterprise	—

Swipe to compare plans →

Surfer SEO

Content optimization tool for on-page SEO and SERP analysis

View all Surfer SEO plans

Tray.io

Enterprise automation platform for complex integrations

View all Tray.io plans

Our Pick

Surfer SEO

Surfer SEO offers 5 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Surfer SEO

Try Surfer SEO free

Which Should You Choose?

Choose Surfer SEO if:

•You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
•You want more features built-in—Surfer SEO offers 78 additional features across its plans
•You prioritize Surfer SEO's user experience and interface over price (both tools are similarly priced)

Choose Tray.io if:

•You prioritize Tray.io's user experience and interface over price (both tools are similarly priced)
•You need predictable billing — Tray.io's flat model avoids surprise overages
•You value Tray.io's specific feature progression from free to advanced tier levels

Surfer SEO and Tray.io offer competitively positioned plans [1], with Surfer SEO starting at $49/mo and Tray.io at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Surfer SEO provides 5 pricing tiers versus Tray.io's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Surfer SEO offers 88 total features across its tiers, while Tray.io provides 10. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: Surfer SEO vs Tray.io

How many pricing plans does Surfer SEO have vs Tray.io?

Surfer SEO offers 5 pricing plans, while Tray.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.

Does Surfer SEO or Tray.io offer custom enterprise pricing?

Yes, both Surfer SEO and Tray.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.

How do Surfer SEO and Tray.io compare for Other?

Both Surfer SEO and Tray.io are Other tools. Surfer SEO offers 5 plans starting at $49/mo, while Tray.io offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.

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Sources

Surfer SEO Official Pricing— Vendor pricing page
Tray.io Official Pricing— Vendor pricing page

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