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Surfer SEO vs Tray.io: Pricing Comparison 2026

Side-by-side pricing comparison of Surfer SEO and Tray.io. See all plans, features, and costs at a glance.

Bottom line: Surfer SEO starts at $49/mo and Tray.io starts at Custom pricing. Compare all 8 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Surfer SEO freeAffiliateTry Tray.io freePrice updated 11d agoUpdated this month
Best Value

Surfer SEO - Surfer SEO offers 5 tiers vs 3.

Surfer SEO vs Tray.io: Quick Pricing Facts

FeatureSurfer SEOTray.io
Starting Price$49/moCustom pricing
Number of Plans53
Free TierNoNo
Pricing Modelflatflat
Annual DiscountN/AN/A

Surfer SEO and Tray.io are both priced at $49/mo, making them equally accessible Other tools. Together they offer 8 pricing plans with 98 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Surfer SEO
Surfer SEO
Try freeAffiliate
Tray.io
Tray.io
Try free
Tier 1
Standard
$99/monthCheapest
Includes
  • Create or Optimize 360 Documents
  • Create or Optimize 360 Documents
  • Track AI Visibility
  • Track AI Visibility
  • Track AI Visibility
  • Track 25 AI Prompts, refreshed weekly
  • Track 25 AI Prompts, refreshed weekly
  • Integrations
  • Integrations
  • Integrations
  • Brand Knowledge
  • Brand Knowledge
  • 1-click Content Optimization
  • 1-click Content Optimization
  • Team Collaboration
  • Team Collaboration
  • Plagiarism Checker
  • Plagiarism Checker
  • Rank Drop Detection
  • Rank Drop Detection
Start with Standard
Pro
Custom pricing
Includes
  • 3 workspaces
  • 7-days log retention
  • Pairs with Merlin Agent Builder
Start with Pro
Tier 2
Pro
$182/monthCheapest
Includes
  • Everything in Standard, plus:
  • Everything in Standard, plus:
  • Create or Optimize 360 Documents
  • Create or Optimize 360 Documents
  • Track AI Visibility
  • Track AI Visibility
  • Track AI Visibility
  • Track 50 AI Prompts, refreshed daily
  • Track 50 AI Prompts, refreshed daily
  • Integrations
  • Integrations
  • Integrations
  • 5 Brand Workspaces
  • 5 Brand Workspaces
  • 1-click Internal Linking
  • 1-click Internal Linking
  • Content Ideas & Coverage Gap
  • Content Ideas & Coverage Gap
  • Templates & Custom Voices
  • Templates & Custom Voices
  • Cannibalization Report
  • Cannibalization Report
Start with Pro
Team
Custom pricing
Includes
  • 20 workspaces
  • All add-ons available
  • Pairs with Merlin Agent Builder
Start with Team
Tier 3
Peace of Mind
$299/monthCheapest
Includes
  • Everything in Pro, plus:
  • Everything in Pro, plus:
  • Create or Optimize Unlimited* Documents
  • Create or Optimize Unlimited* Documents
  • Track AI Visibility
  • Track AI Visibility
  • Track AI Visibility
  • Track 100 AI Prompts, refreshed daily
  • Track 100 AI Prompts, refreshed daily
  • Integrations
  • Integrations
  • Integrations
  • Unlimited Brand Workspaces
  • Unlimited Brand Workspaces
  • Advanced SERP Analysis
  • Advanced SERP Analysis
  • Personalized Onboarding
  • Personalized Onboarding
  • Dedicated Success Manager
  • Dedicated Success Manager
  • API Access
  • API Access
Start with Peace of Mind
Enterprise
Custom pricing
Includes
  • Unlimited workspaces
  • All add-ons included
  • Access to Embedded Bundle
  • Pairs with Merlin Agent Builder
Start with Enterprise
Tier 4
Discovery
$49/monthCheapest
Includes
  • Create or Optimize 120 Documents
  • Create or Optimize 120 Documents
  • Track 10 Pages
  • Track 10 Pages
  • AI SEO Optimization Guidelines
  • AI SEO Optimization Guidelines
  • Surfy (AI SEO Assistant) & Humanizer
  • Surfy (AI SEO Assistant) & Humanizer
Start with Discovery
-
Tier 5
Enterprise
Custom pricing
Includes
  • SSO & Enterprise-grade Security
  • SSO & Enterprise-grade Security
  • Comprehensive Advisory Program
  • Comprehensive Advisory Program
  • Legal Onboarding Assistance
  • Legal Onboarding Assistance
  • Early access to new features
  • Early access to new features
  • Custom Limits
  • Custom Limits
  • Tailored Team Onboarding
  • Tailored Team Onboarding
  • White-label
  • White-label
  • Priority Support
  • Priority Support
Start with Enterprise
-

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Surfer SEO

Content optimization tool for on-page SEO and SERP analysis

View all Surfer SEO plans

Tray.io

Enterprise automation platform for complex integrations

View all Tray.io plans

Frequently Asked Questions: Surfer SEO vs Tray.io

How many pricing plans does Surfer SEO have vs Tray.io?
Surfer SEO offers 5 pricing plans, while Tray.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Surfer SEO or Tray.io offer custom enterprise pricing?
Yes, both Surfer SEO and Tray.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Surfer SEO and Tray.io compare for Other?
Both Surfer SEO and Tray.io are Other tools. Surfer SEO offers 5 plans starting at $49/mo, while Tray.io offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Surfer SEO Official Pricing- Vendor pricing page
  2. Tray.io Official Pricing- Vendor pricing page

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