Skip to main content
Design Tools

Balsamiq vs Maze: Pricing Comparison 2026

Side-by-side pricing comparison of Balsamiq and Maze. See all plans, features, and costs at a glance.

Bottom line: Balsamiq starts at $12/mo and Maze starts at Custom pricing. Compare all 4 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Balsamiq vs Maze: Quick Pricing Facts

FeatureBalsamiqMaze
Starting Price$12/moCustom pricing
Number of Plans22
Free TierNoYes
Pricing Modelflatfreemium
Annual DiscountN/AN/A

Balsamiq and Maze are both priced at $12/mo, making them equally accessible Design Tools. Together they offer 4 pricing plans with 25 features compared, so the best choice comes down to which features match your needs.

Maze stands out with a free plan for getting started. Balsamiq uses flat pricing while Maze uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Balsamiq
Balsamiq
Try it free
Tier 1
Business
$12/month
Includes
  • Up to 2 projects
  • Unlimited boards
  • Unlimited users
  • Fast customer support
  • Pause your plan anytime
Start with Business
Free
$0/monthCheapest
Includes
  • 1 study / month
  • 5 seats
  • Essential prototype testing
  • Surveys
  • Pay-per-use panel credits
Start with Free
Tier 2
Enterprise
$18/monthCheapest
Includes
  • SSO with SAML
  • Legal/security form assistance
  • Enterprise SLA
  • Data storage in the US or EU
  • Pause your plan anytime
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Custom study quantities
  • Unlimited seats
  • Access to global panel of 7M+ participants, or bring your own for free
  • Moderated interviews
  • AI moderated interviews
  • Prototype testing
  • Surveys
  • Card sorting and tree testing
  • Mobile experience testing
  • Automated research analysis and presentation-ready reports
Start with Enterprise

Swipe to compare plans →

Balsamiq

Rapid low-fidelity wireframing tool for UI mockups

View all Balsamiq plans

Maze

User research and testing platform for product teams

View all Maze plans
Our Pick

Maze

Maze offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Maze

Try Maze free

Which Should You Choose?

Choose Balsamiq if:

  • You prioritize Balsamiq's user experience and interface over price (both tools are similarly priced)
  • You want Balsamiq's approach to incremental feature unlocking across its 2 pricing tiers
  • Balsamiq's focused feature set keeps your team in control without tool bloat

Choose Maze if:

  • You need a free plan with 1 study / month, 5 seats—Maze offers no-cost access with no credit card required
  • You want more features built-in—Maze offers 5 additional features across its plans
  • Your team needs custom enterprise pricing—Maze offers negotiated terms for large deployments

Maze offers a free plan [1], eliminating the cost barrier for evaluation, while Balsamiq requires paid subscription from the start. This gives Maze a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Maze's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Balsamiq's tiering starting at $12/mo to assess total cost of ownership over 12 months. Maze's 2 tiers provide flexibility at different budgets, while Balsamiq's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Maze is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

ShareShare

Frequently Asked Questions: Balsamiq vs Maze

How many pricing plans does Balsamiq have vs Maze?
Balsamiq offers 2 pricing plans, while Maze offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Balsamiq or Maze offer a free plan?
Maze offers a free plan, while Balsamiq does not. If budget is a concern, Maze lets you get started at no cost.
Does Balsamiq or Maze offer custom enterprise pricing?
Maze offers a custom-priced enterprise tier for larger teams. Balsamiq lists all its pricing publicly.
What pricing models do Balsamiq and Maze use?
Balsamiq uses a flat pricing model, while Maze uses freemium pricing. The right model depends on your team size and usage patterns.
How do Balsamiq and Maze compare for Design Tools?
Both Balsamiq and Maze are Design Tools. Balsamiq offers 2 plans starting at $12/mo, while Maze offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.

Sources

  1. Balsamiq Official PricingVendor pricing page
  2. Maze Official PricingVendor pricing page

Related Articles

Track Price Changes

Get notified when pricing changes for these tools.