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Balsamiq vs Maze: Pricing Comparison 2026

Side-by-side pricing comparison of Balsamiq and Maze. See all plans, features, and costs at a glance.

Bottom line: Balsamiq starts at $12/mo and Maze starts at Custom pricing. Compare all 4 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Balsamiq freeTry Maze freeUpdated this monthUpdated this month

Balsamiq vs Maze: Quick Pricing Facts

FeatureBalsamiqMaze
Starting Price$12/moCustom pricing
Number of Plans22
Free TierNoYes
Pricing Modelflatfreemium
Annual DiscountN/AN/A

Balsamiq and Maze are both priced at $12/mo, making them equally accessible Design Tools. Together they offer 4 pricing plans with 29 features compared, so the best choice comes down to which features match your needs.

Maze stands out with a free plan for getting started. Balsamiq uses flat pricing while Maze uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Balsamiq
Balsamiq
Try free
Maze
Tier 1
Business
$12/month
Includes
  • Up to 2 projects
  • Unlimited users (& permissions)
  • Drag-and-drop wireframing
  • AI wireframing and prototyping NEW
  • 1,000 AI credits/mo
  • Integrations (Slack, MCP server) NEW
  • Share, comment, export
Start with Business
Free
$0/monthCheapest
Includes
  • 1 study / month
  • 5 seats
  • Essential prototype testing
  • Surveys
  • Pay-per-use panel credits
Start with Free
Tier 2
Enterprise
$18/monthCheapest
Includes
  • SSO with SAML
  • 5,000 AI credits/mo 5x more
  • On-demand AI credit top-ups
  • Enterprise SLAs
  • Data storage in the US or EU
  • Security forms assistance
  • Priority customer support
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Custom study quantities
  • Unlimited seats
  • Access to global panel of 7M+ participants, or bring your own for free
  • Moderated interviews
  • AI moderated interviews
  • Prototype testing
  • Surveys
  • Card sorting and tree testing
  • Mobile experience testing
  • Automated research analysis and presentation-ready reports
Start with Enterprise

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Balsamiq

Rapid low-fidelity wireframing tool for UI mockups

View all Balsamiq plans

Maze

User research and testing platform for product teams

View all Maze plans

Which Should You Choose?

Choose Balsamiq if:

  • •You need a fast wireframing tool for early product concept validation
  • •Balsamiq's low-fidelity mockups are quick to create and share for early feedback
  • •Product teams exploring feature flows before committing to high-fidelity design

Choose Maze if:

  • •You need a user research platform for moderated and unmoderated usability testing
  • •Maze runs quantitative UX studies with Figma, InVision, and Marvel prototypes
  • •Evidence-based design validation with real users before shipping

Balsamiq creates wireframes; Maze tests prototypes with real users. Different stages of the design process. Note that Maze primarily integrates with Figma and InVision, not Balsamiq, limiting direct workflow connection. Complementary for mature design organizations.

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Frequently Asked Questions: Balsamiq vs Maze

How many pricing plans does Balsamiq have vs Maze?
Balsamiq offers 2 pricing plans, while Maze offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Balsamiq or Maze offer a free plan?
Maze offers a free plan, while Balsamiq does not. If budget is a concern, Maze lets you get started at no cost.
Does Balsamiq or Maze offer custom enterprise pricing?
Maze offers a custom-priced enterprise tier for larger teams. Balsamiq lists all its pricing publicly.
What pricing models do Balsamiq and Maze use?
Balsamiq uses a flat pricing model, while Maze uses freemium pricing. The right model depends on your team size and usage patterns.
How do Balsamiq and Maze compare for Design Tools?
Both Balsamiq and Maze are Design Tools. Balsamiq offers 2 plans starting at $12/mo, while Maze offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.
AI Recommendations

Sources

  1. Balsamiq Official Pricing- Vendor pricing page
  2. Maze Official Pricing- Vendor pricing page

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