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Buffer vs Moz: Pricing Comparison 2026

Side-by-side pricing comparison of Buffer and Moz. See all plans, features, and costs at a glance.

Bottom line: Buffer starts at $5/mo, making it $94/mo cheaper than Moz ($99/mo). Buffer offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Buffer freeTry Moz freePrice updated 5d agoPrice updated 5d ago
Best Value

Buffer - Buffer offers a free plan, starts at $94/mo lower ($5/mo vs $99/mo).

Buffer vs Moz: Quick Pricing Facts

FeatureBufferMoz
Starting Price$5/mo$99/mo
Number of Plans33
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

Buffer is the more affordable option, starting at $5/mo compared to Moz's $99/mo. Both are Other tools with 6 combined pricing plans and 69 features compared.

Buffer stands out with a free plan for getting started. Buffer uses freemium pricing while Moz uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Buffer
Buffer
Try free
Moz
Tier 1
FreePopular
$0/monthCheapest
Includes
  • 10 scheduled posts per channel - refill anytime 10 scheduled posts per channel - refill anytime description
  • 100 ideas 100 ideas description
  • 1 user account 1 user account description
  • AI Assistant AI Assistant description
  • Insights Insights description
  • API access API access description 1 API key 3,000 requests/month
  • 1 API key
  • 3,000 requests/month
  • Community inbox Community inbox description
  • World-class customer support World-class customer support description
Start with Free
Standard
$99/month
Includes
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • AI Overviews by Keyword
  • 1 AI Visibility Dashboard
  • 50 Tracked Prompts
  • 2 Tracked AI Models (GPT & Gemini)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 2 AI Content Briefs per month
Start with Standard
Tier 2
EssentialsPopular
$5/monthCheapest
Includes
  • Unlimited scheduled posts per channel Unlimited scheduled posts per channel description
  • Unlimited ideas Unlimited ideas description
  • 1 user account 1 user account description
  • AI Assistant AI Assistant description
  • Advanced analytics Advanced analytics description
  • API access API access description 3 API keys 7,500 requests/month
  • 3 API keys
  • 7,500 requests/month
  • Community inbox Community inbox description
  • Hashtag manager Hashtag manager description
  • First comment scheduling First comment scheduling description
  • World-class customer support World-class customer support description
Start with Essentials
Medium
$179/month
Includes
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • AI Overviews by Keyword
  • 2 AI Visibility Dashboards
  • 100 Tracked Prompts
  • 3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 10 AI Content Briefs per month (5x more than standard)
Start with Medium
Tier 3
TeamPopular
$10/monthCheapest
Includes
  • Unlimited scheduled posts per channel Unlimited scheduled posts per channel description
  • Unlimited ideas Unlimited ideas description
  • Unlimited team members Unlimited team members description
  • AI Assistant AI Assistant description
  • Advanced analytics Advanced analytics description
  • API access API access description 5 API keys 15,000 requests/month
  • 5 API keys
  • 15,000 requests/month
  • Community inbox Community inbox description
  • Hashtag manager Hashtag manager description
  • First comment scheduling First comment scheduling description
  • Access levels Access levels description
  • Content approval workflows Content approval workflows description
  • World-class customer support World-class customer support description
Start with Team
Large
$299/month
Includes
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • AI Overviews by Keyword
  • 4 AI Visibility Dashboards
  • 200 Tracked Prompts
  • 3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 50 AI Content Briefs per month (5x more than medium)
Start with Large

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Buffer

Social media scheduling and analytics for creators

View all Buffer plans

Moz

SEO software for keyword research and link analysis

View all Moz plans

Frequently Asked Questions: Buffer vs Moz

Which is cheaper, Buffer or Moz?
As of August 2026, Buffer starts at a lower price point. Buffer starts at $5/mo while Moz starts at $99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Buffer have vs Moz?
Buffer offers 3 pricing plans, while Moz offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buffer or Moz offer a free plan?
Buffer offers a free plan, while Moz does not. If budget is a concern, Buffer lets you get started at no cost.
What is the most popular Buffer plan?
The Free plan is Buffer's most popular tier, priced at Free. Key features include 10 scheduled posts per channel - refill anytime 10 scheduled posts per channel - refill anytime description, 100 ideas 100 ideas description, 1 user account 1 user account description.
What pricing models do Buffer and Moz use?
Buffer uses a freemium pricing model, while Moz uses flat pricing. The right model depends on your team size and usage patterns.
How do Buffer and Moz compare for Other?
Both Buffer and Moz are Other tools. Buffer offers 3 plans starting at $5/mo, while Moz offers 3 plans starting at $99/mo. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Buffer Official Pricing- Vendor pricing page
  2. Moz Official Pricing- Vendor pricing page

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