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Buffer vs Moz: Pricing Comparison 2026

Side-by-side pricing comparison of Buffer and Moz. See all plans, features, and costs at a glance.

Bottom line: Buffer starts at $14/mo, making it $35/mo cheaper than Moz ($49/mo). Buffer offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Buffer vs Moz: Quick Pricing Facts

FeatureBufferMoz
Starting Price$14/mo$49/mo
Number of Plans34
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

Buffer is the more affordable option, starting at $14/mo compared to Moz's $49/mo. Both are Other tools with 7 combined pricing plans and 34 features compared.

Buffer stands out with a free plan for getting started. Buffer uses freemium pricing while Moz uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Tier 1
FreePopular
$0/monthCheapest
Start with Free
Starter
$49/month
Includes
  • 1 user included
  • 1 tracked site
  • 50 tracked keywords per mo
  • 20K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Starter
Tier 2
EssentialsPopular
$14/monthCheapest
Start with Essentials
Standard
$99/month
Includes
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Standard
Tier 3
TeamPopular
$14/monthCheapest
Start with Team
Medium
$179/month
Includes
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Medium
Tier 4
Large
$299/monthCheapest
Includes
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Large

Swipe to compare plans →

Buffer

Social media scheduling and analytics for creators

View all Buffer plans

Moz

SEO software for keyword research and link analysis

View all Moz plans
Our Pick

Buffer

Buffer offers a free plan, starts at $35/mo lower ($14/mo vs $49/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Buffer

Try Buffer free

Which Should You Choose?

Choose Buffer if:

  • You want lower per-user costs—Buffer starts at $14/mo, saving $35/mo compared to Moz at $49/mo
  • You need a free plan with core features—Buffer offers no-cost access with no credit card required
  • You need predictable billing — Buffer's freemium model avoids surprise overages

Choose Moz if:

  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Moz offers 34 additional features across its plans
  • You need predictable billing — Moz's flat model avoids surprise overages

Buffer is the more affordable choice [1], starting at $14/mo compared to Moz's $49/mo. For a 50-person team on paid plans, this translates to Buffer saving approximately $1750/month. Buffer offers 3 pricing tiers compared to Moz's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Buffer provides 0 total features versus 34 for Moz, offering a more focused toolset depending on your specific needs. If controlling SaaS spend is a priority, Buffer offers the better cost-to-value ratio. Consider Moz only if its unique capabilities directly address a gap Buffer cannot fill.

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Frequently Asked Questions: Buffer vs Moz

Which is cheaper, Buffer or Moz?
As of March 2026, Buffer starts at a lower price point. Buffer starts at $14/mo while Moz starts at $49/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Buffer have vs Moz?
Buffer offers 3 pricing plans, while Moz offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buffer or Moz offer a free plan?
Buffer offers a free plan, while Moz does not. If budget is a concern, Buffer lets you get started at no cost.
What is the most popular Buffer plan?
The Free plan is Buffer's most popular tier, priced at Free.
What pricing models do Buffer and Moz use?
Buffer uses a freemium pricing model, while Moz uses flat pricing. The right model depends on your team size and usage patterns.
How do Buffer and Moz compare for Other?
Both Buffer and Moz are Other tools. Buffer offers 3 plans starting at $14/mo, while Moz offers 4 plans starting at $49/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Buffer Official PricingVendor pricing page
  2. Moz Official PricingVendor pricing page

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