Skip to main content
CompareTiers
Compare Now
Moz

Moz Pricing Plans & Tiers

SEO software for keyword research and link analysis

OtherflatFrom $49/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
Compare with othersAlternatives to Moz
Try Moz free
ShareShare

Pricing Analysis

Moz's four-tier pricing ($99-999/mo Standard-Enterprise) mirrors Ahrefs and Semrush positioning but with strong local SEO differentiation. Moz Local (separate $99/mo product for multi-location brand management) is Moz's unique value prop vs. competitors focused on organic search.

Standard tier ($99/mo) targets freelance consultants and SMB agencies with 5-10 managed websites. The pricing anchors at same level as Ahrefs and Semrush, forcing head-to-head feature comparison rather than price competition.

Moz's brand differentiation (open data through Moz API, active research community, linkscape integration) positions Moz as the 'SEO nerd' tool vs. Semrush's 'marketing generalist' platform.

Strengths

  • Local SEO product (Moz Local, separate tool) is differentiated—competitors (Semrush, Ahrefs, Siteimprove) don't focus on multi-location brand management (Google My Business sync, citation building, review monitoring).
  • Spam Score metric and backlink analysis are proprietary to Moz—teams can't replicate insights through free tools.
  • $99/mo entry price is accessible for freelancers and agencies starting SEO work.

Considerations

  • Moz's brand is weaker than Semrush or Ahrefs among in-house marketing teams—procurement teams may see Moz as 'legacy SEO tool' vs. newer competitors.
  • Moz Local product (separate $99/mo) forces teams managing multi-location brands to pay $99 Moz Standard + $99 Moz Local = $198/mo, vs. integrated competitors at same price point.
  • Feature parity with Ahrefs and Semrush at same price ($99/mo) requires feature-by-feature comparison—no clear differentiation beyond local SEO specialty.
Ideal For

Local SEO agencies and multi-location brand teams managing 10-50 locations who need integrated local SEO management (Google My Business, citations, reviews).

Pricing Takeaway

Moz's $99/mo pricing matches Ahrefs and Semrush but differentiates through local SEO specialization, betting that niche focus justifies feature parity.

Best choice: Moz

Try Moz free

Pricing Plans (4)

Starter

$49/mo
  • ✓1 user included
  • ✓1 tracked site
  • ✓50 tracked keywords per mo
  • ✓20K pages crawled per mo
  • ✓Keyword Suggestions by Topic
  • ✓AI Overviews by Keyword
  • ✓Brand Authority Score
  • ✓Moz AI-powered tools
Start with Starter

Standard

$99/mo
  • ✓1 user included
  • ✓3 tracked sites
  • ✓300 tracked keywords per mo
  • ✓400K pages crawled per mo
  • ✓Keyword Suggestions by Topic
  • ✓AI Overviews by Keyword
  • ✓Brand Authority Score
  • ✓Moz AI-powered tools
Start with Standard

Medium

$179/mo
  • ✓2 users included
  • ✓10 tracked sites
  • ✓1,500 tracked keywords per mo
  • ✓2M pages crawled per mo
  • ✓Keyword Suggestions by Topic
  • ✓AI Overviews by Keyword
  • ✓AI Visibility (in Beta)
  • ✓Brand Authority Score
  • ✓Moz AI-powered tools
Start with Medium

Large

$299/mo
  • ✓3 users included
  • ✓25 tracked sites
  • ✓3,000 tracked keywords per mo
  • ✓5M pages crawled per mo
  • ✓Keyword Suggestions by Topic
  • ✓AI Overviews by Keyword
  • ✓AI Visibility (in Beta)
  • ✓Brand Authority Score
  • ✓Moz AI-powered tools
Start with Large

How does Moz pricing compare?

See how Moz's 4 pricing plans stack up against similar Other tools.

Compare MozView all alternatives

Frequently Asked Questions

How much does Moz Pro cost?
Moz Standard is $99/month, Premium is $149/month, and Agency is $249/month (all billed monthly). Annual billing offers 15-20% savings — Standard drops to ~$84/month. Moz also charges for additional features like Moz Local ($8/location/month for local listings management) and Keyword Explorer add-ons.
Is Moz free or does it offer a free trial?
Moz offers a 30-day free trial of the Standard tier, giving access to all core SEO tools. There is no permanent free plan. After the trial, you must subscribe. Moz's free tools (MozBar browser extension, keyword difficulty score) are available to logged-in users but lack depth — they serve as lead generation for paid tiers.
What is included in Moz Standard vs Premium?
Moz Standard ($99/month) includes rank tracking (100 keywords), site audits, and backlink analysis. Premium ($149/month) adds more tracked keywords (250), faster site crawls, and priority support. Agency ($249/month) includes unlimited tracking and white-label reports. Most solopreneurs use Standard; agencies move to Agency tier.
How many tracked keywords does each Moz plan allow?
Moz Standard tracks 100 keywords; Premium tracks 250; Agency tracks unlimited. For a single website, 100 keywords (Standard) is usually sufficient. Agencies managing multiple client sites quickly exceed Standard's limit and must upgrade to Agency at $249/month or purchase add-on keyword packs.
How does Moz pricing compare to Semrush and Ahrefs?
Moz Standard ($99/month) matches Ahrefs Lite ($99/month) but is more expensive than entry-level Semrush ($119.95/month is closer to Moz Premium). Moz's rank tracking is historically valued as superior to competitors, which justifies the comparable price. The choice is data quality preference among three strong options.
Does Moz offer discounts for annual billing?
Yes — Moz's annual billing saves 15-20%. Standard drops from $99/month to ~$84/month. For a solopreneur committing long-term, the $180/year savings on Standard makes annual billing worthwhile. Agencies with stable SEO budgets typically commit annually.

Track Moz Pricing Changes

Get notified when pricing changes for this tool and others you follow.

Reviews

No reviews yet. Be the first to review this tool.

Sources

  1. Moz Official Pricing— Vendor pricing page

Are you the team behind Moz?

Claim your profile to add custom descriptions, featured badges, and direct demo links.

Claim Your Profile