Moz Pricing Plans and Tiers
SEO software for keyword research and link analysis
Pricing last verified: July 6, 2026
Get an AI breakdown of Moz's hidden costs, real cost at 10 and 50 seats, and negotiation angles.
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Pricing Analysis
Moz's four-tier pricing ($99-999/mo Standard-Enterprise) mirrors Ahrefs and Semrush positioning but with strong local SEO differentiation. Moz Local (separate $99/mo product for multi-location brand management) is Moz's unique value prop vs. competitors focused on organic search.
Standard tier ($99/mo) targets freelance consultants and SMB agencies with 5-10 managed websites. The pricing anchors at same level as Ahrefs and Semrush, forcing head-to-head feature comparison rather than price competition.
Moz's brand differentiation (open data through Moz API, active research community, linkscape integration) positions Moz as the 'SEO nerd' tool vs. Semrush's 'marketing generalist' platform.
Strengths
- Local SEO product (Moz Local, separate tool) is differentiated-competitors (Semrush, Ahrefs, Siteimprove) don't focus on multi-location brand management (Google My Business sync, citation building, review monitoring).
- Spam Score metric and backlink analysis are proprietary to Moz-teams can't replicate insights through free tools.
- $99/mo entry price is accessible for freelancers and agencies starting SEO work.
Considerations
- Moz's brand is weaker than Semrush or Ahrefs among in-house marketing teams-procurement teams may see Moz as 'legacy SEO tool' vs. newer competitors.
- Moz Local product (separate $99/mo) forces teams managing multi-location brands to pay $99 Moz Standard + $99 Moz Local = $198/mo, vs. integrated competitors at same price point.
- Feature parity with Ahrefs and Semrush at same price ($99/mo) requires feature-by-feature comparison-no clear differentiation beyond local SEO specialty.
Local SEO agencies and multi-location brand teams managing 10-50 locations who need integrated local SEO management (Google My Business, citations, reviews).
Moz's $99/mo pricing matches Ahrefs and Semrush but differentiates through local SEO specialization, betting that niche focus justifies feature parity.
Best choice: Moz
Pricing Plans (3)
Standard
- ✓1 user included
- ✓3 tracked sites
- ✓300 tracked keywords per mo
- ✓400K pages crawled per mo
- ✓AI Overviews by Keyword
- ✓1 AI Visibility Dashboard
- ✓50 Tracked Prompts
- ✓2 Tracked AI Models (GPT & Gemini)
- ✓Weekly Prompt Tracking frequency
- ✓AI Prompt Suggestions research
- ✓2 AI Content Briefs per month
Medium
- ✓2 users included
- ✓10 tracked sites
- ✓1,500 tracked keywords per mo
- ✓2M pages crawled per mo
- ✓AI Overviews by Keyword
- ✓2 AI Visibility Dashboards
- ✓100 Tracked Prompts
- ✓3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
- ✓Weekly Prompt Tracking frequency
- ✓AI Prompt Suggestions research
- ✓10 AI Content Briefs per month (5x more than standard)
Large
- ✓3 users included
- ✓25 tracked sites
- ✓3,000 tracked keywords per mo
- ✓5M pages crawled per mo
- ✓AI Overviews by Keyword
- ✓4 AI Visibility Dashboards
- ✓200 Tracked Prompts
- ✓3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
- ✓Weekly Prompt Tracking frequency
- ✓AI Prompt Suggestions research
- ✓50 AI Content Briefs per month (5x more than medium)
How does Moz pricing compare?
See how Moz's 3 pricing plans stack up against similar Other tools.
Frequently Asked Questions
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Sources
- Moz Official Pricing- Vendor pricing page
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