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Excalidraw vs Principle: Pricing Comparison 2026

Side-by-side pricing comparison of Excalidraw and Principle. See all plans, features, and costs at a glance.

Bottom line: Excalidraw starts at Custom pricing and Principle starts at Custom pricing. Compare all 2 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Excalidraw vs Principle: Quick Pricing Facts

FeatureExcalidrawPrinciple
Starting PriceCustom pricingCustom pricing
Number of Plans11
Free TierYesNo
Pricing Modelopen-sourceflat
Annual DiscountN/AN/A

Excalidraw and Principle are both priced at Custom pricing, making them equally accessible Design Tools. Together they offer 2 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.

Excalidraw stands out with a free plan for getting started. Excalidraw uses open-source pricing while Principle uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Excalidraw
Excalidraw
Try it free
Principle
Principle
Try it free
Tier 1
Try the forever free editor for yourself
$0/monthCheapest
Start with Try the forever free editor for yourself
See For Yourself
Custom pricing
Start with See For Yourself

Swipe to compare plans →

Excalidraw

Free open-source virtual whiteboard for hand-drawn style diagrams

View all Excalidraw plans

Principle

macOS app for animated and interactive UI design prototypes

View all Principle plans
Our Pick

Excalidraw

Excalidraw offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Excalidraw

Try Excalidraw free

Which Should You Choose?

Choose Excalidraw if:

  • You need a free plan with core features—Excalidraw offers no-cost access with no credit card required
  • You prioritize Excalidraw's user experience and interface over price (both tools are similarly priced)
  • Excalidraw's single-tier open-source structure gives clearer cost visibility for budget planning

Choose Principle if:

  • Your team needs custom enterprise pricing—Principle offers negotiated terms for large deployments
  • You prioritize Principle's user experience and interface over price (both tools are similarly priced)
  • Principle's single-tier flat structure gives clearer cost visibility for budget planning

Excalidraw offers a free plan [1], eliminating the cost barrier for evaluation, while Principle requires paid subscription from the start. This gives Excalidraw a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Excalidraw's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Principle's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Excalidraw's 1 tier provide flexibility at different budgets, while Principle's 1 tier structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Excalidraw is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Excalidraw vs Principle

How many pricing plans does Excalidraw have vs Principle?
Excalidraw offers 1 pricing plan, while Principle offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Excalidraw or Principle offer a free plan?
Excalidraw offers a free plan, while Principle does not. If budget is a concern, Excalidraw lets you get started at no cost.
Does Excalidraw or Principle offer custom enterprise pricing?
Principle offers a custom-priced enterprise tier for larger teams. Excalidraw lists all its pricing publicly.
What pricing models do Excalidraw and Principle use?
Excalidraw uses a open-source pricing model, while Principle uses flat pricing. The right model depends on your team size and usage patterns.
How do Excalidraw and Principle compare for Design Tools?
Both Excalidraw and Principle are Design Tools. Excalidraw offers 1 plan starting at Custom pricing, while Principle offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.

Sources

  1. Excalidraw Official PricingVendor pricing page
  2. Principle Official PricingVendor pricing page

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