FullStory vs Iconosquare: Pricing Comparison 2026
Side-by-side pricing comparison of FullStory and Iconosquare. See all plans, features, and costs at a glance.
Bottom line: FullStory starts at Custom pricing and Iconosquare starts at $39/mo. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
FullStory vs Iconosquare: Quick Pricing Facts
| Feature | FullStory | Iconosquare |
|---|---|---|
| Starting Price | Custom pricing | $39/mo |
| Number of Plans | 5 | 3 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | tiered |
| Annual Discount | N/A | N/A |
FullStory and Iconosquare are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.
FullStory stands out with a free plan for getting started. FullStory uses usage-based pricing while Iconosquare uses tiered pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  FullStory Try it free |  Iconosquare Try it free |
|---|---|---|
| Tier 1 | AnalyticsPopular Custom pricing | Launch $39/monthCheapest $33 / year Includes
|
| Tier 2 | Professional services Custom pricing | ScalePopular $83/monthCheapest $69 / year Includes
|
| Tier 3 | Trusted brands Custom pricing | Excel $139/monthCheapest $116 / year Includes
|
| Tier 4 | Try Fullstory for FREE! $0/monthCheapest | — |
| Tier 5 | Frequently asked questions Custom pricing | — |
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Iconosquare
Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.
View all Iconosquare plansFullStory
FullStory offers a free plan, offers 5 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: FullStory
Try FullStory freeWhich Should You Choose?
Choose FullStory if:
- •You need a free plan with core features—FullStory offers no-cost access with no credit card required
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—FullStory offers negotiated terms for large deployments
Choose Iconosquare if:
- •You want more features built-in—Iconosquare offers 23 additional features across its plans
- •You prioritize Iconosquare's user experience and interface over price (both tools are similarly priced)
- •Iconosquare's 3-tier tiered structure gives clearer cost visibility for budget planning
FullStory offers a free plan [1], eliminating the cost barrier for evaluation, while Iconosquare requires paid subscription from the start. This gives FullStory a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow FullStory's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Iconosquare's tiering starting at $39/mo to assess total cost of ownership over 12 months. FullStory's 5 tiers provide flexibility at different budgets, while Iconosquare's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, FullStory is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: FullStory vs Iconosquare
How many pricing plans does FullStory have vs Iconosquare?
Does FullStory or Iconosquare offer a free plan?
Can I save money by paying annually for FullStory or Iconosquare?
What is the most popular FullStory plan?
What is the most popular Iconosquare plan?
Does FullStory or Iconosquare offer custom enterprise pricing?
What pricing models do FullStory and Iconosquare use?
Sources
- FullStory Official Pricing— Vendor pricing page
- Iconosquare Official Pricing— Vendor pricing page
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