Skip to main content
CompareTiers
Compare Now
Amplitude

Amplitude Pricing Plans & Tiers

Digital analytics platform for product and growth teams

Analyticsusage-basedFrom $49/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
Compare with othersAlternatives to Amplitude
Try Amplitude free
ShareShare

Pricing Analysis

Amplitude's usage-based pricing (Free: 10K MTUs/10M events, Plus: $49/month 300K MTUs/25M events) is engineered to capture product teams at the startup stage through an exceptionally generous free tier that includes unlimited feature flags, session replay, and web experimentation. The free tier's 10K monthly tracked users (MTUs) threshold is calibrated to capture companies through Series A (~500k ARR), but once product teams scale to 50k+ MTUs, the $49/month Plus tier (300K MTUs) becomes inevitable. Amplitude's pricing strategy exploits the fact that product teams can't switch analytics platforms mid-quarter; once they've built dashboards and decision processes around Amplitude's data model, switching costs exceed the per-seat cost of Plus.

Amplitude's emphasis on unlimited feature flags and web experimentation (even on free tier) is deliberate positioning against Segment and Mixpanel, which charge separately for experimentation. This creates a psychological anchor where organizations perceive Amplitude as feature-complete at free while perceiving competitors as nickel-and-diming via add-on features. The true cost differentiation emerges at scale (Custom Growth tier, Enterprise) where behavioral cohorts and causal insights require expensive custom tiers.

The Growth tier (custom pricing) introduces advanced behavioral analysis and causal insights — tools that allow organizations to identify not just *what* users do, but *why* they churn or convert. Amplitude prices these insights as custom enterprise features, extracting value from companies with sophisticated data science teams (Series B+, 100+ employees) while maintaining low friction for startups on Plus.

Strengths

  • Free tier's unlimited feature flags and web experimentation eliminate the need for separate flag management tools (LaunchDarkly) and A/B testing platforms, making Amplitude a consolidated experimentation OS from day one.
  • Plus tier ($49/month, 300K MTUs) includes unlimited analytics and behavioral cohorts, creating clear feature separation between free and paid without artificial limitations on query count or dashboard creation.
  • Session replay (included on free and paid tiers) surfaces user behavior context that numbers alone can't reveal, making Amplitude's analytics storytelling capabilities superior to Mixpanel's event-first approach.

Considerations

  • MTU counting methodology is non-standard (tracked users ≠ monthly active users); organizations migrating from Mixpanel or Segment may underestimate usage and face rapid upgrade pressure from free to Plus tier.
  • Growth and Enterprise tiers (custom pricing) create pricing opacity; companies needing causal insights or cross-product analysis lack transparent pricing, forcing lengthy sales conversations and making ROI evaluation difficult.
  • Feature flags and experimentation are commoditized (available free or cheap in LaunchDarkly, CloudflareWorkers); Amplitude's competitive moat is analytics, not flags, making unlimited feature flags a loss-leader rather than true value.
Ideal For

Early-stage SaaS and mobile product companies (Series A-B) building feature-rich products that need rapid experimentation and cohort-based behavioral analysis.

Pricing Takeaway

Amplitude's free tier is a bait-and-switch; the $49/month Plus tier is the real product, designed to capture teams after they've built institutional knowledge around Amplitude's data model.

Third-Party Ratings

G2Amplitude ReviewsTrustRadiusAmplitude Reviews

Best choice: Amplitude

Try Amplitude free

Pricing Plans (4)

Starter

Custom
Start with Starter

Plus

$49/mo
Start with Plus

Growth

Custom
Start with Growth

Enterprise

Custom
Start with Enterprise

How does Amplitude pricing compare?

See how Amplitude's 4 pricing plans stack up against similar Analytics tools.

Compare AmplitudeView all alternatives

Frequently Asked Questions

How much does Amplitude cost for product analytics?
Amplitude's free plan includes 10 million events per month with up to 25 user profiles. Professional pricing starts at $995/month for 100 million events. Enterprise pricing is custom. For a mobile app with 1-5 million monthly events, the free tier often suffices. SaaS products typically need paid plans.
Is Amplitude free plan usable for startups?
Amplitude's free plan covers 10M events/month, unlimited dashboards, and cohort analysis. For early-stage apps with <5M monthly events, this is genuinely useful. The catch: advanced features like predictive analytics and custom SQL queries require Professional tier ($995/mo), making feature parity between free and paid dramatic.
What is the difference between Amplitude Professional and Enterprise?
Amplitude Professional starts at $995/month with 100M events, behavioral cohorts, and standard support. Enterprise adds SSO, dedicated support, audit logs, and custom event capacity. Most growth-stage companies operate on Professional; Enterprise is for teams with 200+ employees managing mission-critical product decisions.
How does Amplitude pricing compare to Mixpanel?
Amplitude free (10M events) vs Mixpanel free (up to 20M events) — Mixpanel is slightly more generous. Amplitude Professional starts at $995/month; Mixpanel Growth starts at $999/month. Both charge based on event volume. The main difference is Amplitude's focus on retention; Mixpanel focuses on conversion funnels.
Does Amplitude offer discounts for large event volumes?
Amplitude's event-based pricing doesn't offer volume discounts — 1 billion events costs the same per-event whether you're a startup or Fortune 500. However, Enterprise contracts can negotiate custom rates. For high-volume apps (1B+ monthly events), Amplitude can cost $5,000-15,000+/month.
What happens if I exceed my Amplitude monthly event quota?
Amplitude has a hard cap — events exceeding your plan limit are dropped without refunds. This means high-traffic apps can suddenly lose data during traffic spikes. Many teams purchase above their expected needs to avoid data loss, increasing effective costs by 20-40% versus their stated plan tier.

Track Amplitude Pricing Changes

Get notified when pricing changes for this tool and others you follow.

Reviews

No reviews yet. Be the first to review this tool.

Sources

  1. Amplitude Official Pricing— Vendor pricing page
  2. Amplitude Reviews— Independent reviews on G2
  3. Amplitude Reviews— Independent reviews on TrustRadius

Are you the team behind Amplitude?

Claim your profile to add custom descriptions, featured badges, and direct demo links.

Claim Your Profile

Related Articles

Best Analytics Tools Pricing Compared (2026)

Compare pricing for Mixpanel, Amplitude, PostHog, Hotjar, Google Analytics, and more. Find the best analytics tool for your budget and team size.

Best Analytics Software Pricing Compared (2026)

Analytics pricing: Amplitude ($995/mo for 100M events), Mixpanel ($999/mo), PostHog ($450/mo), Hotjar ($39-115/mo), GA (free), Heap ($89/mo), Datadog ($15/host). Pricing models.