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Google Forms vs Qualtrics: Pricing Comparison 2026

Side-by-side pricing comparison of Google Forms and Qualtrics. See all plans, features, and costs at a glance.

Bottom line: Both Google Forms and Qualtrics offer free plans. Google Forms has 5 pricing tiers while Qualtrics has 4.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Google Forms freeTry Qualtrics freeUpdated this monthUpdated this month
Best Value

Google Forms - Google Forms offers a free plan, offers 5 tiers vs 4.

Google Forms vs Qualtrics: Quick Pricing Facts

FeatureGoogle FormsQualtrics
Starting Price$6/moCustom pricing
Number of Plans54
Free TierYesYes
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

Google Forms and Qualtrics are both priced at $6/mo, making them equally accessible Other tools. Together they offer 9 pricing plans with 22 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Google Forms uses freemium pricing while Qualtrics uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Google Forms
Google Forms
Try free
Qualtrics
Qualtrics
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Basic features
  • Limited storage
  • Community support
Start with Free
Free
$0/monthCheapest
Start with Free
Tier 2
Business Starter
$6/monthCheapest
$72 / year
Includes
  • Custom email
  • Video conferencing
  • Shared calendars
  • Drive storage
Start with Business Starter
Customer Experience
Custom pricing
Includes
  • AI-guided customer experience software
  • Surveys with follow-up prompts
  • Dashboards with AI-powered recommendations
  • Analytics to identify friction points
Start with Customer Experience
Tier 3
Business StandardPopular
$12/monthCheapest
$144 / year
Includes
  • All Business Starter features
  • Enhanced security
  • More storage
  • Advanced admin controls
Start with Business Standard
Employee Experience
Custom pricing
Start with Employee Experience
Tier 4
Business Plus
$18/monthCheapest
$216 / year
Includes
  • All Business Standard features
  • Increased storage
  • Compliance tools
  • Enhanced support
Start with Business Plus
Strategy & Research
Custom pricing
Start with Strategy & Research
Tier 5
Enterprise
Custom pricing
Includes
  • Custom solutions
  • Dedicated support
  • Advanced security features
Start with Enterprise
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Google Forms

Free form and survey builder in Google Workspace

View all Google Forms plans

Qualtrics

Enterprise experience management and research platform

View all Qualtrics plans

Frequently Asked Questions: Google Forms vs Qualtrics

How many pricing plans does Google Forms have vs Qualtrics?
Google Forms offers 5 pricing plans, while Qualtrics offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Google Forms or Qualtrics offer a free plan?
Yes, both Google Forms and Qualtrics offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Google Forms or Qualtrics?
Both Google Forms and Qualtrics offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Google Forms plan?
The Business Standard plan is Google Forms' most popular tier, priced at $12/mo. Key features include All Business Starter features, Enhanced security, More storage.
Does Google Forms or Qualtrics offer custom enterprise pricing?
Yes, both Google Forms and Qualtrics offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Google Forms and Qualtrics use?
Google Forms uses a freemium pricing model, while Qualtrics uses flat pricing. The right model depends on your team size and usage patterns.
How do Google Forms and Qualtrics compare for Other?
Both Google Forms and Qualtrics are Other tools. Google Forms offers 5 plans starting at $6/mo, while Qualtrics offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Google Forms Official Pricing- Vendor pricing page
  2. Qualtrics Official Pricing- Vendor pricing page

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