Google Forms vs Qualtrics: Pricing Comparison 2026
Side-by-side pricing comparison of Google Forms and Qualtrics. See all plans, features, and costs at a glance.
Bottom line: Both Google Forms and Qualtrics offer free plans. Google Forms has 5 pricing tiers while Qualtrics has 4.
Last updated: March 16, 2026
Google Forms vs Qualtrics: Quick Pricing Facts
| Feature | Google Forms | Qualtrics |
|---|---|---|
| Starting Price | $6/mo | Custom pricing |
| Number of Plans | 5 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | flat |
| Annual Discount | N/A | N/A |
Google Forms and Qualtrics are both priced at $6/mo, making them equally accessible Other tools. Together they offer 9 pricing plans with 22 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Google Forms uses freemium pricing while Qualtrics uses flat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Google Forms Try it free |  Qualtrics Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | |
| Tier 2 | Business Starter $6/monthCheapest $72 / year Includes
| Customer Experience Custom pricing Includes
|
| Tier 3 | Business StandardPopular $12/monthCheapest $144 / year Includes
| Employee Experience Custom pricing |
| Tier 4 | Business Plus $18/monthCheapest $216 / year Includes
| Strategy & Research Custom pricing |
| Tier 5 | Enterprise Custom pricing Includes
| — |
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Google Forms
Google Forms offers a free plan, offers 5 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Google Forms
Try Google Forms freeWhich Should You Choose?
Choose Google Forms if:
- •You prefer Google Forms's free tier features—Basic features, Limited storage
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Google Forms offers 14 additional features across its plans
Choose Qualtrics if:
- •You prefer Qualtrics's free tier features—features
- •You prioritize Qualtrics's user experience and interface over price (both tools are similarly priced)
- •Qualtrics's flat pricing lets you match exact team size without tier gaps
Both Google Forms and Qualtrics offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Google Forms includes 3 features, while Qualtrics includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Google Forms vs Qualtrics
How many pricing plans does Google Forms have vs Qualtrics?
Does Google Forms or Qualtrics offer a free plan?
Can I save money by paying annually for Google Forms or Qualtrics?
What is the most popular Google Forms plan?
Does Google Forms or Qualtrics offer custom enterprise pricing?
What pricing models do Google Forms and Qualtrics use?
How do Google Forms and Qualtrics compare for Other?
Sources
- Google Forms Official Pricing— Vendor pricing page
- Qualtrics Official Pricing— Vendor pricing page
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