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Hootsuite vs Later: Pricing Comparison 2026

Side-by-side pricing comparison of Hootsuite and Later. See all plans, features, and costs at a glance.

Bottom line: Hootsuite starts at Custom pricing and Later starts at Custom pricing. Compare all 4 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Hootsuite freeTry Later freePrice updated 11d agoPrice updated 11d ago
Best Value

Later - Later offers 3 tiers vs 1.

Hootsuite vs Later: Quick Pricing Facts

FeatureHootsuiteLater
Starting PriceCustom pricingCustom pricing
Number of Plans13
Free TierNoNo
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

Hootsuite and Later are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 4 pricing plans with 37 features compared, so the best choice comes down to which features match your needs.

Hootsuite uses per-seat pricing while Later uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Hootsuite
Hootsuite
Try free
Later
Tier 1
Standard
Custom pricing
Start with Standard
Starter
Custom pricing
Includes
  • 1 social set (8 profiles total) (1 of each )
  • 1 user
  • Instagram, Facebook, & TikTok Best Time to PostNew
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support
  • Extra Social Sets, users and AI credits not available
Start with Starter
Tier 2
-
Growth
Custom pricing
Includes
  • 2 social sets (16 profiles total) (2 of each )
  • 2 users
  • Multi-profile Best Times to Post New
  • Smart Scheduling with Future Trends New
  • Internal & External collaboration and approvals
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits/month)
Start with Growth
Tier 3
-
Scale
Custom pricing
Includes
  • 6 social sets (48 profiles total) (6 of each )
  • 4 users
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Brand Health New
  • Brand Mentions New
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits/month)
Start with Scale

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Hootsuite

Social media management and scheduling platform

View all Hootsuite plans

Later

Visual social media planner for Instagram and TikTok

View all Later plans

Frequently Asked Questions: Hootsuite vs Later

How many pricing plans does Hootsuite have vs Later?
Hootsuite offers 1 pricing plan, while Later offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hootsuite or Later offer custom enterprise pricing?
Yes, both Hootsuite and Later offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Hootsuite and Later use?
Hootsuite uses a per-seat pricing model, while Later uses freemium pricing. The right model depends on your team size and usage patterns.
How do Hootsuite and Later compare for Other?
Both Hootsuite and Later are Other tools. Hootsuite offers 1 plan starting at Custom pricing, while Later offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Hootsuite Official Pricing- Vendor pricing page
  2. Later Official Pricing- Vendor pricing page

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