Skip to main content
CompareTiers
Compare Now
Other

Hootsuite vs Later: Pricing Comparison 2026

Side-by-side pricing comparison of Hootsuite and Later. See all plans, features, and costs at a glance.

Bottom line: Hootsuite starts at $30/mo and Later starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Hootsuite freeTry Later free

Hootsuite vs Later: Quick Pricing Facts

FeatureHootsuiteLater
Starting Price$30/moCustom pricing
Number of Plans23
Free TierNoNo
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

Hootsuite and Later are both priced at $30/mo, making them equally accessible Other tools. Together they offer 5 pricing plans with 36 features compared, so the best choice comes down to which features match your needs.

Hootsuite uses per-seat pricing while Later uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Hootsuite
Hootsuite
Try it free
Later
Tier 1
per user/mo*, billed annually
$199/monthCheapest
Start with per user/mo*, billed annually
Starter
Custom pricing
Includes
  • 1 Social Set (8 profiles total) (1 of each )
  • 1 user
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support
  • Extra Social Sets, users and AI credits not available
Start with Starter
Tier 2
Free 30-day trial
$30/monthCheapest
Start with Free 30-day trial
Growth
Custom pricing
Includes
  • 2 Social Sets (16 profiles total) (2 of each )
  • 2 users
  • Smart Scheduling with Future Trends Future-powered insights in your calendar help you spot trends and auto-draft timely posts. New
  • Internal collaboration and approvals Assign roles, share feedback, and approve content—all in one place, with in-app and email notifications to keep everyone on track.
  • External workflow and approvals Share individual posts for review and get notified in-app or by email when feedback is added. Reviewers don’t need a Later login.
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits per month)
Start with Growth
Tier 3
—
Scale
Custom pricing
Includes
  • 6 Social Sets (48 profiles total) (6 of each )
  • 4 users
  • Custom analytics View performance across all your connected social profiles in one place, with filters, and shareable reports.
  • Competitive benchmarking Track key social media performance metrics for up to 20 competitors so you can easily compare performance.
  • Future industry insights Gain insights into upcoming hashtags, trending topics, and industry-specific trends, while tracking relevant hashtags to stay ahead.
  • Brand Health Monitor your brand's sentiment and take action to improve your brand health. New
  • Brand Mentions Discover who is talking about you and engage with impactful mentions to manage your brand reputation. New
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits per month)
Start with Scale

Swipe to compare plans →

Hootsuite

Social media management and scheduling platform

View all Hootsuite plans

Later

Visual social media planner for Instagram and TikTok

View all Later plans
Our Pick

Later

Later offers 3 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Later

Try Later free

Which Should You Choose?

Choose Hootsuite if:

  • •You prioritize Hootsuite's user experience and interface over price (both tools are similarly priced)
  • •Hootsuite's 2-tier per-seat structure gives clearer cost visibility for budget planning
  • •You value Hootsuite's specific feature progression from free to advanced tier levels

Choose Later if:

  • •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Later offers 36 additional features across its plans
  • •Your team needs custom enterprise pricing—Later offers negotiated terms for large deployments

Hootsuite and Later offer competitively positioned plans [1], with Hootsuite starting at $30/mo and Later at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Hootsuite provides 2 pricing tiers versus Later's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Hootsuite offers 0 total features across its tiers, while Later provides 36. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

ShareShare

Frequently Asked Questions: Hootsuite vs Later

How many pricing plans does Hootsuite have vs Later?
Hootsuite offers 2 pricing plans, while Later offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Hootsuite or Later offer custom enterprise pricing?
Later offers a custom-priced enterprise tier for larger teams. Hootsuite lists all its pricing publicly.
What pricing models do Hootsuite and Later use?
Hootsuite uses a per-seat pricing model, while Later uses freemium pricing. The right model depends on your team size and usage patterns.
How do Hootsuite and Later compare for Other?
Both Hootsuite and Later are Other tools. Hootsuite offers 2 plans starting at $30/mo, while Later offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Hootsuite Official Pricing— Vendor pricing page
  2. Later Official Pricing— Vendor pricing page

Track Price Changes

Get notified when pricing changes for these tools.

See all Hootsuite alternativesSee all Later alternativesOtherCompare more tools