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Analytics

Iconosquare vs Mouseflow: Pricing Comparison 2026

Side-by-side pricing comparison of Iconosquare and Mouseflow. See all plans, features, and costs at a glance.

Bottom line: Mouseflow starts at $25/mo, making it $14/mo cheaper than Iconosquare ($39/mo). Mouseflow offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Iconosquare vs Mouseflow: Quick Pricing Facts

FeatureIconosquareMouseflow
Starting Price$39/mo$25/mo
Number of Plans35
Free TierNoYes
Pricing Modeltieredusage-based
Annual DiscountN/AN/A

Mouseflow is the more affordable option, starting at $25/mo compared to Iconosquare's $39/mo. Both are Analytics tools with 8 combined pricing plans and 23 features compared. At comparable tiers, the monthly price difference is $83.

Mouseflow stands out with a free plan for getting started. Iconosquare uses tiered pricing while Mouseflow uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Iconosquare
Iconosquare
Try it free
Mouseflow
Mouseflow
Try it free
Tier 1
Launch
$39/month
$33 / year
Includes
  • 5 social profiles
  • 1 user
  • 100 posts per month
  • Email support
  • Basic analytics
  • Post scheduling
  • Best time to post
Start with Launch
FreePopular
$0/monthCheapest
Start with Free
Tier 2
ScalePopular
$83/month
$69 / year
Includes
  • 10 social profiles
  • 5 users
  • Unlimited posts
  • Priority support
  • Advanced analytics
  • Competitor tracking
  • Custom dashboards
  • PDF reports
Start with Scale
EssentialPopular
$25/monthCheapest
Start with Essential
Tier 3
Excel
$139/month
$116 / year
Includes
  • 25 social profiles
  • 10 users
  • Unlimited posts
  • Dedicated account manager
  • Industry benchmarks
  • Custom reports
  • API access
  • White-label reports
Start with Excel
AdvancedPopular
$109/monthCheapest
Start with Advanced
Tier 4
PremiumPopular
$319/monthCheapest
Start with Premium
Tier 5
EnterprisePopular
Custom pricing
Start with Enterprise

Swipe to compare plans →

Iconosquare

Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.

View all Iconosquare plans

Mouseflow

Session replay and heatmap analytics for conversion insights

View all Mouseflow plans
Our Pick

Mouseflow

Mouseflow offers a free plan, starts at $14/mo lower ($25/mo vs $39/mo), offers 5 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Mouseflow

Try Mouseflow free

Which Should You Choose?

Choose Iconosquare if:

  • You want more features built-in—Iconosquare offers 23 additional features across its plans
  • You prefer Iconosquare's tiered model with its 3-tier structure
  • You value Iconosquare's specific feature progression from free to advanced tier levels

Choose Mouseflow if:

  • You want lower per-user costs—Mouseflow starts at $25/mo, saving $14/mo compared to Iconosquare at $39/mo
  • You need a free plan with core features—Mouseflow offers no-cost access with no credit card required
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • Your team needs custom enterprise pricing—Mouseflow offers negotiated terms for large deployments

Mouseflow is the more affordable choice [1], starting at $25/mo compared to Iconosquare's $39/mo. For a 50-person team on paid plans, this translates to Mouseflow saving approximately $700/month. Mouseflow offers 5 pricing tiers compared to Iconosquare's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Mouseflow provides 0 total features versus 23 for Iconosquare, offering a more focused toolset depending on your specific needs. The pricing math favors Mouseflow for most team sizes. Iconosquare becomes worth the premium only when its differentiating features are central to your workflow.

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Frequently Asked Questions: Iconosquare vs Mouseflow

Which is cheaper, Iconosquare or Mouseflow?
As of March 2026, Mouseflow starts at a lower price point. Iconosquare starts at $39/mo while Mouseflow starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Iconosquare have vs Mouseflow?
Iconosquare offers 3 pricing plans, while Mouseflow offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Iconosquare or Mouseflow offer a free plan?
Mouseflow offers a free plan, while Iconosquare does not. If budget is a concern, Mouseflow lets you get started at no cost.
Can I save money by paying annually for Iconosquare or Mouseflow?
Both Iconosquare and Mouseflow offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Iconosquare plan?
The Scale plan is Iconosquare's most popular tier, priced at $83/mo. Key features include 10 social profiles, 5 users, Unlimited posts.
What is the most popular Mouseflow plan?
The Free plan is Mouseflow's most popular tier, priced at Free.
Does Iconosquare or Mouseflow offer custom enterprise pricing?
Mouseflow offers a custom-priced enterprise tier for larger teams. Iconosquare lists all its pricing publicly.

Sources

  1. Iconosquare Official PricingVendor pricing page
  2. Mouseflow Official PricingVendor pricing page

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