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Later vs Tray.io: Pricing Comparison 2026

Side-by-side pricing comparison of Later and Tray.io. See all plans, features, and costs at a glance.

Bottom line: Later starts at $11.25/mo and Tray.io starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Later freeTry Tray.io freePrice updated 4d ago
Best Value

Later - Later offers better overall value.

Later vs Tray.io: Quick Pricing Facts

FeatureLaterTray.io
Starting Price$11.25/moCustom pricing
Number of Plans33
Free TierNoNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

Later and Tray.io are both priced at $11.25/mo, making them equally accessible Other tools. Together they offer 6 pricing plans with 40 features compared, so the best choice comes down to which features match your needs.

Later uses freemium pricing while Tray.io uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Later
Tray.io
Tray.io
Try free
Tier 1
StarterPopular
Custom pricing
Includes
  • 1 social set (8 profiles total) (1 of each )
  • 1 user
  • Instagram, Facebook, & TikTok Best Time to PostNew
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support
Start with Starter
Pro
Custom pricing
Includes
  • 3 workspaces
  • 7-days log retention
  • Pairs with Merlin Agent Builder
Start with Pro
Tier 2
GrowthPopular
$11/monthCheapest
Includes
  • 2 social sets (16 profiles total) (2 of each )
  • 2 users
  • Multi-profile Best Times to Post New
  • Smart Scheduling with Future Trends New
  • Internal & External collaboration and approvals
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions
Start with Growth
Team
Custom pricing
Includes
  • 20 workspaces
  • All add-ons available
  • Pairs with Merlin Agent Builder
Start with Team
Tier 3
ScalePopular
$11/monthCheapest
Includes
  • 6 social sets (48 profiles total) (6 of each )
  • 4 users
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Brand Health New
  • Brand Mentions New
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support
Start with Scale
Enterprise
Custom pricing
Includes
  • Unlimited workspaces
  • All add-ons included
  • Access to Embedded Bundle
  • Pairs with Merlin Agent Builder
Start with Enterprise

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Later

Visual social media planner for Instagram and TikTok

View all Later plans

Tray.io

Enterprise automation platform for complex integrations

View all Tray.io plans

Frequently Asked Questions: Later vs Tray.io

How many pricing plans does Later have vs Tray.io?
Later offers 3 pricing plans, while Tray.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Later plan?
The Starter plan is Later's most popular tier, priced at Custom pricing. Key features include 1 social set (8 profiles total) (1 of each ), 1 user, Instagram, Facebook, & TikTok Best Time to PostNew.
Does Later or Tray.io offer custom enterprise pricing?
Yes, both Later and Tray.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Later and Tray.io use?
Later uses a freemium pricing model, while Tray.io uses flat pricing. The right model depends on your team size and usage patterns.
How do Later and Tray.io compare for Other?
Both Later and Tray.io are Other tools. Later offers 3 plans starting at $11.25/mo, while Tray.io offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Later Official Pricing- Vendor pricing page
  2. Tray.io Official Pricing- Vendor pricing page

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