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Later vs Zapier: Pricing Comparison 2026

Side-by-side pricing comparison of Later and Zapier. See all plans, features, and costs at a glance.

Bottom line: Later starts at Custom pricing and Zapier starts at $19.99/mo. Compare all 11 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Later freeTry Zapier free

Later vs Zapier: Quick Pricing Facts

FeatureLaterZapier
Starting PriceCustom pricing$19.99/mo
Number of Plans38
Free TierNoYes
Pricing Modelfreemiumfreemium
Annual DiscountN/AN/A

Later and Zapier are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 11 pricing plans with 36 features compared, so the best choice comes down to which features match your needs.

Zapier stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Later
Zapier
Tier 1
Starter
Custom pricing
Includes
  • 1 Social Set (8 profiles total) (1 of each )
  • 1 user
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support
  • Extra Social Sets, users and AI credits not available
Start with Starter
Free
$0/monthCheapest
Start with Free
Tier 2
Growth
Custom pricing
Includes
  • 2 Social Sets (16 profiles total) (2 of each )
  • 2 users
  • Smart Scheduling with Future Trends Future-powered insights in your calendar help you spot trends and auto-draft timely posts. New
  • Internal collaboration and approvals Assign roles, share feedback, and approve content—all in one place, with in-app and email notifications to keep everyone on track.
  • External workflow and approvals Share individual posts for review and get notified in-app or by email when feedback is added. Reviewers don’t need a Later login.
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits per month)
Start with Growth
Professional
$20/monthCheapest
Start with Professional
Tier 3
Scale
Custom pricing
Includes
  • 6 Social Sets (48 profiles total) (6 of each )
  • 4 users
  • Custom analytics View performance across all your connected social profiles in one place, with filters, and shareable reports.
  • Competitive benchmarking Track key social media performance metrics for up to 20 competitors so you can easily compare performance.
  • Future industry insights Gain insights into upcoming hashtags, trending topics, and industry-specific trends, while tracking relevant hashtags to stay ahead.
  • Brand Health Monitor your brand's sentiment and take action to improve your brand health. New
  • Brand Mentions Discover who is talking about you and engage with impactful mentions to manage your brand reputation. New
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support
  • Extra Social Sets ($11.25 USD/month each)
  • Extra users ($3.75 USD/month each)
  • Extra AI credits ($3.75 USD/month for 100 credits per month)
Start with Scale
Team
$69/monthCheapest
Start with Team
Tier 4
—
Enterprise
Custom pricing
Start with Enterprise
Tier 5
—
Pro
$33/monthCheapest
Start with Pro
Tier 6
—
Enterprise (Coming Soon)
Custom pricing
Start with Enterprise (Coming Soon)
Tier 7
—
Advanced
$67/monthCheapest
Start with Advanced
Tier 8
—
Custom
Custom pricing
Start with Custom

Swipe to compare plans →

Later

Visual social media planner for Instagram and TikTok

View all Later plans

Zapier

No-code automation connecting 6,000+ apps with workflows

View all Zapier plans
Our Pick

Zapier

Zapier offers a free plan, offers 8 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zapier

Try Zapier free

Which Should You Choose?

Choose Later if:

  • •You want more features built-in—Later offers 36 additional features across its plans
  • •You prioritize Later's user experience and interface over price (both tools are similarly priced)
  • •You want Later's approach to incremental feature unlocking across its 3 pricing tiers

Choose Zapier if:

  • •You need a free plan with core features—Zapier offers no-cost access with no credit card required
  • •You need 8 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You prioritize Zapier's user experience and interface over price (both tools are similarly priced)

Zapier offers a free plan [1], eliminating the cost barrier for evaluation, while Later requires paid subscription from the start. This gives Zapier a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Zapier's free tier, upgrading to a paid plan at approximately $19.99/mo provides substantial additional functionality. Compare this pricing path against Later's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Zapier's 8 tiers provide flexibility at different budgets, while Later's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Zapier is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Later vs Zapier

How many pricing plans does Later have vs Zapier?
Later offers 3 pricing plans, while Zapier offers 8 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Later or Zapier offer a free plan?
Zapier offers a free plan, while Later does not. If budget is a concern, Zapier lets you get started at no cost.
Does Later or Zapier offer custom enterprise pricing?
Yes, both Later and Zapier offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Later and Zapier compare for Other?
Both Later and Zapier are Other tools. Later offers 3 plans starting at Custom pricing, while Zapier offers 8 plans starting at $19.99/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Later Official Pricing— Vendor pricing page
  2. Zapier Official Pricing— Vendor pricing page

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