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Zapier

Zapier Pricing Plans & Tiers

No-code automation connecting 6,000+ apps with workflows

OtherfreemiumFrom $0/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Zapier's per-task pricing ($19-828/mo Free-Premium, plus per-task overage) positions as the 'no-code automation standard' for SMBs and agencies. Free tier (100 monthly tasks across 2 Zaps) creates narrow trial experience, forcing rapid upgrade decisions.

Standard tier ($19.99/mo, 750 monthly tasks, 20 Zaps) is positioned for individuals and small teams automating 3-5 workflows. The 750-task ceiling is designed to force upgrade: a workflow checking email every 5 minutes (288 daily checks) exhausts free tier in 3 days, creating conversion pressure.

Professional ($49/mo) and Teams ($99/mo) add collaboration features and increased task limits. The per-task model creates unpredictability: organizations don't know final cost until months of usage reveal consumption patterns.

Strengths

  • 5,000+ integrations (largest ecosystem) eliminates tool gaps—teams can automate workflows without building custom code or APIs.
  • Free tier with 2 Zaps enables exploration—teams can build proof-of-concept automations without credit card friction, increasing conversion velocity.
  • Task-based pricing aligns cost with business value—organizations can estimate cost impact of workflow automation by calculating task volume.

Considerations

  • Per-task pricing creates surprise bills—organizations not monitoring usage may face unexpectedly large bills if workflows scale (email notifications × 1000 subscribers = sudden 100k+ task month).
  • Free tier (100 monthly tasks) is deliberately restrictive—even simple workflows exhaust free tier quickly, creating conversion pressure that may alienate prospects.
  • Premium tier at $49+/mo doesn't add automation features—just task limits and collaboration. Teams needing advanced automation (conditional logic, multi-step workflows) find Zapier limiting and migrate to Make.
Ideal For

Small teams and agencies automating 5-20 business-critical workflows who can predict monthly task volume and want the largest integration ecosystem.

Pricing Takeaway

Zapier's per-task pricing ($19.99+/mo) creates predictability over Make's credits, betting that largest integration ecosystem justifies premium over competitors.

Best choice: Zapier

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Pricing Plans (8)

Free

$0/mo
Start with Free

Professional

$20/mo
Start with Professional

Team

$69/mo
Start with Team

Enterprise

Custom
Start with Enterprise

Pro

$33/mo
Start with Pro

Enterprise (Coming Soon)

Custom
Start with Enterprise (Coming Soon)

Advanced

$67/mo
Start with Advanced

Custom

Custom
Start with Custom

How does Zapier pricing compare?

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Frequently Asked Questions

How much does Zapier cost per month?
Zapier Free tier is limited. Starter is $19.99/month, Professional is $49/month, and Team is $299/month (all billed monthly). Annual billing saves roughly 20-22% — Starter becomes $16.67/month. The pricing is per-account, not per user. A team of 5 sharing one account pays $19.99/month total.
Is Zapier free or what does the free tier include?
Zapier Free includes 100 automation runs per month and 2 Zaps (automations). It is quite limited — after 100 runs, automations pause until the next month. For any serious automation, you quickly need Starter ($19.99/month for 750 runs). Free is good for testing before committing to paid tiers.
What is the difference between Zapier Starter and Professional?
Zapier Starter ($19.99/month) includes 750 automation runs per month and 20 Zaps. Professional ($49/month) includes 2,000 runs and 50 Zaps. The pricing is usage-based (automation runs), not per-connection or per-integration. Most small teams operate on Starter indefinitely; Professional is for teams running heavy workflow automation.
How many automation runs do I need on Zapier?
Free includes 100 runs/month; Starter gives 750 runs/month. Each automated action counts as one run. A Zap that syncs Slack messages to Google Sheets 50 times/day uses 1,500 runs/month — requiring Professional tier. Calculate your expected runs before choosing a plan.
How does Zapier's pricing compare to Make (formerly Integromat)?
Make Starter is $10.59/month (1,000 operations); Zapier Starter is $19.99/month (750 runs). Both offer free tiers with limits. Make is typically 30-40% cheaper but has a steeper learning curve. For beginners, Zapier's simplicity may justify the cost; advanced users often prefer Make's flexibility and lower price.
Does Zapier charge per integration or connection?
No — Zapier charges purely on automation runs per month, not per number of integrations or connected accounts. You can connect 100 different apps to Zapier without cost increases. Only the volume of automation runs matters for billing, making Zapier efficient for teams with many integrations.

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Sources

  1. Zapier Official Pricing— Vendor pricing page

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