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MarketMuse vs Moz: Pricing Comparison 2026

Side-by-side pricing comparison of MarketMuse and Moz. See all plans, features, and costs at a glance.

Bottom line: MarketMuse starts at Custom pricing and Moz starts at $49/mo. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try MarketMuse freeTry Moz free

MarketMuse vs Moz: Quick Pricing Facts

FeatureMarketMuseMoz
Starting PriceCustom pricing$49/mo
Number of Plans44
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

MarketMuse and Moz are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 8 pricing plans with 74 features compared, so the best choice comes down to which features match your needs.

MarketMuse stands out with a free plan for getting started. MarketMuse uses freemium pricing while Moz uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
MarketMuse
MarketMuse
Try it free
Moz
Tier 1
Free
$0/monthCheapest
Includes
  • Limited applications
  • 1 user
  • 10 queries/month
  • No site inventory
  • No tracked topics
  • No Content Briefs/month
  • No Brief types
  • No Content Strategy Documents
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
Start with Free
Starter
$49/month
Includes
  • 1 user included
  • 1 tracked site
  • 50 tracked keywords per mo
  • 20K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Starter
Tier 2
Optimize
Custom pricing
Includes
  • 1 site inventory
  • 1 user
  • 100 tracked topics
  • 5 Content Briefs/month
  • 1 Content Strategy Document/month
  • 100 queries/month
  • Access to Article Briefs
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
Start with Optimize
Standard
$99/monthCheapest
Includes
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Standard
Tier 3
Research
Custom pricing
Includes
  • 1 site inventory
  • 3 users
  • 1000 tracked topics
  • 10 Content Briefs/month
  • 3 Content Strategy Documents/month
  • Unlimited queries/month
  • Access to Article Briefs
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
Start with Research
Medium
$179/monthCheapest
Includes
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Medium
Tier 4
Strategy
Custom pricing
Includes
  • 1 site inventory
  • 5 users
  • 10K tracked topics
  • 20 Content Briefs/month
  • 5 Content Strategy Documents/month
  • Unlimited queries/month
  • Access to all 9 Brief types
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect
Start with Strategy
Large
$299/monthCheapest
Includes
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Large

Swipe to compare plans →

MarketMuse

AI content strategy and optimization planning tool

View all MarketMuse plans

Moz

SEO software for keyword research and link analysis

View all Moz plans
Our Pick

MarketMuse

MarketMuse offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: MarketMuse

Try MarketMuse free

Which Should You Choose?

Choose MarketMuse if:

  • •You need a free plan with Limited applications, 1 user—MarketMuse offers no-cost access with no credit card required
  • •You want more features built-in—MarketMuse offers 6 additional features across its plans
  • •Your team needs custom enterprise pricing—MarketMuse offers negotiated terms for large deployments

Choose Moz if:

  • •You prioritize Moz's user experience and interface over price (both tools are similarly priced)
  • •You prefer Moz's flat model with its 4-tier structure
  • •Moz's feature bundling aligns with how Other teams actually work day-to-day

MarketMuse offers a free plan [1], eliminating the cost barrier for evaluation, while Moz requires paid subscription from the start. This gives MarketMuse a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow MarketMuse's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Moz's tiering starting at $49/mo to assess total cost of ownership over 12 months. MarketMuse's 4 tiers provide flexibility at different budgets, while Moz's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, MarketMuse is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: MarketMuse vs Moz

How many pricing plans does MarketMuse have vs Moz?
MarketMuse offers 4 pricing plans, while Moz offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does MarketMuse or Moz offer a free plan?
MarketMuse offers a free plan, while Moz does not. If budget is a concern, MarketMuse lets you get started at no cost.
Does MarketMuse or Moz offer custom enterprise pricing?
MarketMuse offers a custom-priced enterprise tier for larger teams. Moz lists all its pricing publicly.
What pricing models do MarketMuse and Moz use?
MarketMuse uses a freemium pricing model, while Moz uses flat pricing. The right model depends on your team size and usage patterns.
How do MarketMuse and Moz compare for Other?
Both MarketMuse and Moz are Other tools. MarketMuse offers 4 plans starting at Custom pricing, while Moz offers 4 plans starting at $49/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. MarketMuse Official Pricing— Vendor pricing page
  2. Moz Official Pricing— Vendor pricing page

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