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Maze vs Principle: Pricing Comparison 2026

Side-by-side pricing comparison of Maze and Principle. See all plans, features, and costs at a glance.

Bottom line: Maze starts at Custom pricing and Principle starts at Custom pricing. Compare all 3 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Maze vs Principle: Quick Pricing Facts

FeatureMazePrinciple
Starting PriceCustom pricingCustom pricing
Number of Plans21
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

Maze and Principle are both priced at Custom pricing, making them equally accessible Design Tools. Together they offer 3 pricing plans with 15 features compared, so the best choice comes down to which features match your needs.

Maze stands out with a free plan for getting started. Maze uses freemium pricing while Principle uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Principle
Principle
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • 1 study / month
  • 5 seats
  • Essential prototype testing
  • Surveys
  • Pay-per-use panel credits
Start with Free
See For Yourself
Custom pricing
Start with See For Yourself
Tier 2
Enterprise
Custom pricing
Includes
  • Custom study quantities
  • Unlimited seats
  • Access to global panel of 7M+ participants, or bring your own for free
  • Moderated interviews
  • AI moderated interviews
  • Prototype testing
  • Surveys
  • Card sorting and tree testing
  • Mobile experience testing
  • Automated research analysis and presentation-ready reports
Start with Enterprise

Swipe to compare plans →

Maze

User research and testing platform for product teams

View all Maze plans

Principle

macOS app for animated and interactive UI design prototypes

View all Principle plans
Our Pick

Maze

Maze offers a free plan, offers 2 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Maze

Try Maze free

Which Should You Choose?

Choose Maze if:

  • You need a free plan with 1 study / month, 5 seats—Maze offers no-cost access with no credit card required
  • You need 2 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Maze offers 15 additional features across its plans

Choose Principle if:

  • You prioritize Principle's user experience and interface over price (both tools are similarly priced)
  • You want Principle's approach to incremental feature unlocking across its 1 pricing tier
  • Principle keeps its feature set lean, which means faster onboarding and less complexity

Maze offers a free plan [1], eliminating the cost barrier for evaluation, while Principle requires paid subscription from the start. This gives Maze a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Maze's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Principle's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Maze's 2 tiers provide flexibility at different budgets, while Principle's 1 tier structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Maze is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Maze vs Principle

How many pricing plans does Maze have vs Principle?
Maze offers 2 pricing plans, while Principle offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Maze or Principle offer a free plan?
Maze offers a free plan, while Principle does not. If budget is a concern, Maze lets you get started at no cost.
Does Maze or Principle offer custom enterprise pricing?
Yes, both Maze and Principle offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Maze and Principle use?
Maze uses a freemium pricing model, while Principle uses flat pricing. The right model depends on your team size and usage patterns.
How do Maze and Principle compare for Design Tools?
Both Maze and Principle are Design Tools. Maze offers 2 plans starting at Custom pricing, while Principle offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.

Sources

  1. Maze Official PricingVendor pricing page
  2. Principle Official PricingVendor pricing page

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