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Moz vs Sprout Social: Pricing Comparison 2026

Side-by-side pricing comparison of Moz and Sprout Social. See all plans, features, and costs at a glance.

Bottom line: Moz starts at $99/mo, making it $100/mo cheaper than Sprout Social ($199/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Moz freeTry Sprout Social freePrice updated 11d agoPrice updated 11d ago
Best Value

Moz - Moz starts at $100/mo lower ($99/mo vs $199/mo).

Moz vs Sprout Social: Quick Pricing Facts

FeatureMozSprout Social
Starting Price$99/mo$199/mo
Number of Plans34
Free TierNoNo
Pricing Modelflatper-seat
Annual DiscountN/AN/A

Moz is the more affordable option, starting at $99/mo compared to Sprout Social's $199/mo. Both are Other tools with 7 combined pricing plans and 51 features compared.

Moz uses flat pricing while Sprout Social uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Sprout Social
Sprout Social
Try free
Tier 1
Standard
$99/monthCheapest
Includes
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • AI Overviews by Keyword
  • 1 AI Visibility Dashboard
  • 50 Tracked Prompts
  • 2 Tracked AI Models (GPT & Gemini)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 2 AI Content Briefs per month
Standard
$199/month
Includes
  • 5 social profiles
  • Consolidated inbox and collaboration tools
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Review management
Tier 2
Medium
$179/monthCheapest
Includes
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • AI Overviews by Keyword
  • 2 AI Visibility Dashboards
  • 100 Tracked Prompts
  • 3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 10 AI Content Briefs per month (5x more than standard)
Professional
$299/month
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Tier 3
Large
$299/monthCheapest
Includes
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • AI Overviews by Keyword
  • 4 AI Visibility Dashboards
  • 200 Tracked Prompts
  • 3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
  • Weekly Prompt Tracking frequency
  • AI Prompt Suggestions research
  • 50 AI Content Briefs per month (5x more than medium)
Advanced
$399/month
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Tier 4
-
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support

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Moz

SEO software for keyword research and link analysis

View all Moz plans

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans

Frequently Asked Questions: Moz vs Sprout Social

Which is cheaper, Moz or Sprout Social?
As of July 2026, Moz starts at a lower price point. Moz starts at $99/mo while Sprout Social starts at $199/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Moz have vs Sprout Social?
Moz offers 3 pricing plans, while Sprout Social offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Moz or Sprout Social offer custom enterprise pricing?
Sprout Social offers a custom-priced enterprise tier for larger teams. Moz lists all its pricing publicly.
What pricing models do Moz and Sprout Social use?
Moz uses a flat pricing model, while Sprout Social uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Moz and Sprout Social compare for Other?
Both Moz and Sprout Social are Other tools. Moz offers 3 plans starting at $99/mo, while Sprout Social offers 4 plans starting at $199/mo. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Moz Official Pricing- Vendor pricing page
  2. Sprout Social Official Pricing- Vendor pricing page

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