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Moz vs Sprout Social: Pricing Comparison 2026

Side-by-side pricing comparison of Moz and Sprout Social. See all plans, features, and costs at a glance.

Bottom line: Moz starts at $49/mo, making it $150/mo cheaper than Sprout Social ($199/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Moz vs Sprout Social: Quick Pricing Facts

FeatureMozSprout Social
Starting Price$49/mo$199/mo
Number of Plans44
Free TierNoNo
Pricing Modelflatper-seat
Annual DiscountN/AN/A

Moz is the more affordable option, starting at $49/mo compared to Sprout Social's $199/mo. Both are Other tools with 8 combined pricing plans and 53 features compared.

Moz uses flat pricing while Sprout Social uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Moz
Sprout Social
Sprout Social
Try it free
Tier 1
Starter
$49/monthCheapest
Includes
  • 1 user included
  • 1 tracked site
  • 50 tracked keywords per mo
  • 20K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Starter
Standard
$199/month
Includes
  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Optimal send times
  • Review management
  • Group, profile and post-level reporting
Start with Standard
Tier 2
Standard
$99/monthCheapest
Includes
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Standard
ProfessionalPopular
$299/month
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Tier 3
Medium
$179/monthCheapest
Includes
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Medium
Advanced
$399/month
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Tier 4
Large
$299/monthCheapest
Includes
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Large
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise

Swipe to compare plans →

Moz

SEO software for keyword research and link analysis

View all Moz plans

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans
Our Pick

Moz

Moz starts at $150/mo lower ($49/mo vs $199/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Moz

Try Moz free

Which Should You Choose?

Choose Moz if:

  • •You want lower per-user costs—Moz starts at $49/mo, saving $150/mo compared to Sprout Social at $199/mo
  • •You want more features built-in—Moz offers 15 additional features across its plans
  • •You prefer Moz's flat model with its 4-tier structure

Choose Sprout Social if:

  • •Your team needs custom enterprise pricing—Sprout Social offers negotiated terms for large deployments
  • •Sprout Social's per-seat pricing lets you match exact team size without tier gaps
  • •Sprout Social's focused feature set keeps your team in control without tool bloat

Moz is the more affordable choice [1], starting at $49/mo compared to Sprout Social's $199/mo. For a 50-person team on paid plans, this translates to Moz saving approximately $7500/month. Moz offers 4 pricing tiers compared to Sprout Social's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Moz provides 34 total features versus 19 for Sprout Social, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, Moz offers the better cost-to-value ratio. Consider Sprout Social only if its unique capabilities directly address a gap Moz cannot fill.

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Frequently Asked Questions: Moz vs Sprout Social

Which is cheaper, Moz or Sprout Social?
As of March 2026, Moz starts at a lower price point. Moz starts at $49/mo while Sprout Social starts at $199/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Moz have vs Sprout Social?
Moz offers 4 pricing plans, while Sprout Social offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Sprout Social plan?
The Professional plan is Sprout Social's most popular tier, priced at $299/mo. Key features include Unlimited social profiles, Message tagging, Extensive competitor, tag and paid insights.
Does Moz or Sprout Social offer custom enterprise pricing?
Sprout Social offers a custom-priced enterprise tier for larger teams. Moz lists all its pricing publicly.
What pricing models do Moz and Sprout Social use?
Moz uses a flat pricing model, while Sprout Social uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Moz and Sprout Social compare for Other?
Both Moz and Sprout Social are Other tools. Moz offers 4 plans starting at $49/mo, while Sprout Social offers 4 plans starting at $199/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Moz Official Pricing— Vendor pricing page
  2. Sprout Social Official Pricing— Vendor pricing page

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