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Design Tools

Mural vs Principle: Pricing Comparison 2026

Side-by-side pricing comparison of Mural and Principle. See all plans, features, and costs at a glance.

Bottom line: Mural starts at $9.99/mo and Principle starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Mural freeTry Principle freePrice updated 11d agoPrice updated 11d ago
Best Value

Mural - Mural offers a free plan, offers 4 tiers vs 1.

Mural vs Principle: Quick Pricing Facts

FeatureMuralPrinciple
Starting Price$9.99/moCustom pricing
Number of Plans41
Free TierYesNo
Pricing Modelfreemiumflat
Annual DiscountN/AN/A

Mural and Principle are both priced at $9.99/mo, making them equally accessible Design Tools. Together they offer 5 pricing plans with 28 features compared, so the best choice comes down to which features match your needs.

Mural stands out with a free plan for getting started. Mural uses freemium pricing while Principle uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Mural
Principle
Principle
Try free
Tier 1
FreePopular
$0/monthCheapest
Includes
  • Unlimited murals with 3 editable murals at a time
  • Unlimited visitors with view-only rights
  • Open rooms for your workspace members
  • All visual collaboration tools
Start with Free
See For Yourself
Custom pricing
Start with See For Yourself
Tier 2
Team+Popular
$10/monthCheapest
Includes
  • All Free plan features
  • Unlimited editable murals in your workspace
  • Unlimited visitors with editing rights
  • Private rooms for your workspace members
  • Mural AI
  • Basic integrations (Zoom, Webex, etc.)
  • Monthly billing available
Start with Team+
-
Tier 3
BusinessPopular
$18/monthCheapest
Includes
  • All Team+ features
  • Single sign-on (SSO) (SAML 2.0)
  • Invite and collaborate with unlimited external users
  • Advanced integrations (Azure, GitHub, Okta, etc.)
  • Pay by credit card or invoice
  • LUMA frameworks
  • Priority support
Start with Business
-
Tier 4
EnterprisePopular
Custom pricing
Includes
  • All Business features
  • Enhanced privacy and control with multiple workspaces
  • Advanced security and administrative controls
  • SCIM user and group management
  • Audit logs, downloadable reports, and reporting APIs
  • Require 2FA (members and guests)
  • Data residency
  • BYOK
  • Premier support
  • Expert collaboration training and tools
Start with Enterprise
-

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Mural

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Principle

macOS app for animated and interactive UI design prototypes

View all Principle plans

Frequently Asked Questions: Mural vs Principle

How many pricing plans does Mural have vs Principle?
Mural offers 4 pricing plans, while Principle offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Mural or Principle offer a free plan?
Mural offers a free plan, while Principle does not. If budget is a concern, Mural lets you get started at no cost.
What is the most popular Mural plan?
The Free plan is Mural's most popular tier, priced at Free. Key features include Unlimited murals with 3 editable murals at a time, Unlimited visitors with view-only rights, Open rooms for your workspace members.
Does Mural or Principle offer custom enterprise pricing?
Yes, both Mural and Principle offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Mural and Principle use?
Mural uses a freemium pricing model, while Principle uses flat pricing. The right model depends on your team size and usage patterns.
How do Mural and Principle compare for Design Tools?
Both Mural and Principle are Design Tools. Mural offers 4 plans starting at $9.99/mo, while Principle offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Design Tools needs.
AI Recommendations

Sources

  1. Mural Official Pricing- Vendor pricing page
  2. Principle Official Pricing- Vendor pricing page

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