Qualtrics vs Sprout Social: Pricing Comparison 2026
Side-by-side pricing comparison of Qualtrics and Sprout Social. See all plans, features, and costs at a glance.
Bottom line: Qualtrics starts at Custom pricing and Sprout Social starts at $199/mo. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Qualtrics vs Sprout Social: Quick Pricing Facts
| Feature | Qualtrics | Sprout Social |
|---|---|---|
| Starting Price | Custom pricing | $199/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | flat | per-seat |
| Annual Discount | N/A | N/A |
Qualtrics and Sprout Social are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 8 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.
Qualtrics stands out with a free plan for getting started. Qualtrics uses flat pricing while Sprout Social uses per-seat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Qualtrics Try it free |  Sprout Social Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Standard $199/month Includes
|
| Tier 2 | Customer Experience Custom pricing Includes
| ProfessionalPopular $299/monthCheapest Includes
|
| Tier 3 | Employee Experience Custom pricing | Advanced $399/monthCheapest Includes
|
| Tier 4 | Strategy & Research Custom pricing | Enterprise Custom pricing Includes
|
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Qualtrics
Qualtrics offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Qualtrics
Try Qualtrics freeWhich Should You Choose?
Choose Qualtrics if:
- •You need a free plan with core features—Qualtrics offers no-cost access with no credit card required
- •You prioritize Qualtrics's user experience and interface over price (both tools are similarly priced)
- •Qualtrics's 4-tier flat structure gives clearer cost visibility for budget planning
Choose Sprout Social if:
- •You want more features built-in—Sprout Social offers 15 additional features across its plans
- •You prioritize Sprout Social's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Sprout Social's per-seat model avoids surprise overages
Qualtrics offers a free plan [1], eliminating the cost barrier for evaluation, while Sprout Social requires paid subscription from the start. This gives Qualtrics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Qualtrics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Sprout Social's tiering starting at $199/mo to assess total cost of ownership over 12 months. Qualtrics's 4 tiers provide flexibility at different budgets, while Sprout Social's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Qualtrics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Qualtrics vs Sprout Social
How many pricing plans does Qualtrics have vs Sprout Social?
Does Qualtrics or Sprout Social offer a free plan?
What is the most popular Sprout Social plan?
Does Qualtrics or Sprout Social offer custom enterprise pricing?
What pricing models do Qualtrics and Sprout Social use?
How do Qualtrics and Sprout Social compare for Other?
Sources
- Qualtrics Official Pricing— Vendor pricing page
- Sprout Social Official Pricing— Vendor pricing page
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