Qualtrics vs SurveyMonkey: Pricing Comparison 2026
Side-by-side pricing comparison of Qualtrics and SurveyMonkey. See all plans, features, and costs at a glance.
Bottom line: Qualtrics starts at Custom pricing and SurveyMonkey starts at $30/mo. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
Qualtrics vs SurveyMonkey: Quick Pricing Facts
| Feature | Qualtrics | SurveyMonkey |
|---|---|---|
| Starting Price | Custom pricing | $30/mo |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | No |
| Pricing Model | flat | freemium |
| Annual Discount | N/A | N/A |
Qualtrics and SurveyMonkey are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 7 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.
Qualtrics stands out with a free plan for getting started. Qualtrics uses flat pricing while SurveyMonkey uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Qualtrics Try it free |  SurveyMonkey Try it freeAffiliate |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Team Advantage $30/month $30 / year Includes
|
| Tier 2 | Customer Experience Custom pricing Includes
| Team Premier $75/monthCheapest $75 / year Includes
|
| Tier 3 | Employee Experience Custom pricing | Enterprise Custom pricing Includes
|
| Tier 4 | Strategy & Research Custom pricing | — |
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Qualtrics
Qualtrics offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Qualtrics
Try Qualtrics freeWhich Should You Choose?
Choose Qualtrics if:
- •You need a free plan with core features—Qualtrics offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Qualtrics's user experience and interface over price (both tools are similarly priced)
Choose SurveyMonkey if:
- •You want more features built-in—SurveyMonkey offers 26 additional features across its plans
- •You prioritize SurveyMonkey's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — SurveyMonkey's freemium model avoids surprise overages
Qualtrics offers a free plan [1], eliminating the cost barrier for evaluation, while SurveyMonkey requires paid subscription from the start. This gives Qualtrics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Qualtrics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against SurveyMonkey's tiering starting at $30/mo to assess total cost of ownership over 12 months. Qualtrics's 4 tiers provide flexibility at different budgets, while SurveyMonkey's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Qualtrics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: SurveyMonkey
Try SurveyMonkey freeFrequently Asked Questions: Qualtrics vs SurveyMonkey
How many pricing plans does Qualtrics have vs SurveyMonkey?
Does Qualtrics or SurveyMonkey offer a free plan?
Can I save money by paying annually for Qualtrics or SurveyMonkey?
Does Qualtrics or SurveyMonkey offer custom enterprise pricing?
What pricing models do Qualtrics and SurveyMonkey use?
How do Qualtrics and SurveyMonkey compare for Other?
Sources
- Qualtrics Official Pricing— Vendor pricing page
- SurveyMonkey Official Pricing— Vendor pricing page
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