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Qualtrics vs Typeform: Pricing Comparison 2026

Side-by-side pricing comparison of Qualtrics and Typeform. See all plans, features, and costs at a glance.

Bottom line: Qualtrics starts at Custom pricing and Typeform starts at $39/mo. Compare all 11 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Qualtrics freeTry Typeform free

Qualtrics vs Typeform: Quick Pricing Facts

FeatureQualtricsTypeform
Starting PriceCustom pricing$39/mo
Number of Plans47
Free TierYesNo
Pricing Modelflatfreemium
Annual DiscountN/AN/A

Qualtrics and Typeform are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 11 pricing plans with 70 features compared, so the best choice comes down to which features match your needs.

Qualtrics stands out with a free plan for getting started. Qualtrics uses flat pricing while Typeform uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Qualtrics
Qualtrics
Try it free
Typeform
Typeform
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
Basic
$39/month
$28 / year
Includes
  • 100 responses/mo included
  • 1 user
  • Unlimited typeforms
  • Unlimited questions
  • This is some text inside of a div block.
Start with Basic
Tier 2
Customer Experience
Custom pricing
Includes
  • AI-guided customer experience software
  • Surveys with follow-up prompts
  • Dashboards with AI-powered recommendations
  • Analytics to identify friction points
Start with Customer Experience
Plus
$79/monthCheapest
$56 / year
Includes
  • 1,000 responses/mo included
  • 3 users
  • Everything in Basic
  • Remove Typeform branding
  • Custom subdomain
  • This is some text inside of a div block.
Start with Plus
Tier 3
Employee Experience
Custom pricing
Start with Employee Experience
Business
$129/monthCheapest
$91 / year
Includes
  • 10,000 responses/mo included
  • 5 users
  • Everything in Plus
  • Drop-off rates
  • Conversion tracking
  • Priority support and live chat
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Start with Business
Tier 4
Strategy & Research
Custom pricing
Start with Strategy & Research
Enterprise
Custom pricing
Includes
  • Tailored response limits and seats
  • VIP support and dedicated outcomes manager
  • Custom domains and branding
  • Single Sign-On (SSO)
  • HIPAA and GDPR compliance available
  • Select preferred data center
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Start with Enterprise
Tier 5
—
Growth Pro
$379/monthCheapest
$266 / year
Includes
  • Includes:
  • 5 seats
  • 10k+ responses /mo This is the base monthly response limit for this plan. You can ‌adjust to a higher number if needed.
  • Enrich 1,500 responses /mo Automatically enrich response data from directly within Typeform to gain deeper insights into your audience.
  • Features you'll love:
  • Video questions*
  • Video answers* Allow respondents to record or upload video answers.
  • reCAPTCHA
  • Ask AI and Smart Insights
  • Remove Typeform branding
  • Custom subdomain
  • Connect with 300+ integrations
  • Multi-language forms
  • Drop-off rates
  • Salesforce integration
  • Google Analytics
  • Google Tag Manager
  • Facebook pixel
  • Priority support and live chat
  • This is some text inside of a div block.
Start with Growth Pro
Tier 6
—
Growth Custom
Custom pricing
Includes
  • Includes:
  • Custom number of seats
  • 20k+ responses /mo For Growth Custom, responses limits are set on an annual basis.
  • Enrich 3,000 responses /mo Automatically enrich response data from directly within Typeform to gain deeper insights into your audience.
  • All features included in Pro, plus:
  • Unlimited viewer seats
  • Custom domain Set up a custom domain to use across all your forms.
  • Single Sign-On (SSO)
  • Two-factor authentication
  • Organization activity log Download and review user activity reports to track what’s happening within your organization.
  • HIPAA compliance available Typeform's data protection standards are HIPAA compliant and we can provide a Business Associate Agreement (BAA) for your organization at request.
  • Dedicated customer success manager
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Start with Growth Custom
Tier 7
—
Talent
$169/monthCheapest
$119 / year
Includes
  • 3,000 responses/mo included
  • 3 users
  • Everything in Business
  • Video Questions & Answers
  • ReCAPTCHA
  • Multi-Language Support
  • Clarify with AI
  • This is some text inside of a div block.
Start with Talent

Swipe to compare plans →

Qualtrics

Enterprise experience management and research platform

View all Qualtrics plans

Typeform

Interactive forms and surveys with conversational design

View all Typeform plans

Which Should You Choose?

Choose Qualtrics if:

  • •You need a free plan with core features—Qualtrics offers no-cost access with no credit card required
  • •You prioritize Qualtrics's user experience and interface over price (both tools are similarly priced)
  • •Qualtrics's flat pricing lets you match exact team size without tier gaps

Choose Typeform if:

  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Typeform offers 62 additional features across its plans
  • •You prioritize Typeform's user experience and interface over price (both tools are similarly priced)

Qualtrics offers a free plan [1], eliminating the cost barrier for evaluation, while Typeform requires paid subscription from the start. This gives Qualtrics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Qualtrics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Typeform's tiering starting at $39/mo to assess total cost of ownership over 12 months. Qualtrics's 4 tiers provide flexibility at different budgets, while Typeform's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Qualtrics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Qualtrics vs Typeform

How many pricing plans does Qualtrics have vs Typeform?
Qualtrics offers 4 pricing plans, while Typeform offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Qualtrics or Typeform offer a free plan?
Qualtrics offers a free plan, while Typeform does not. If budget is a concern, Qualtrics lets you get started at no cost.
Can I save money by paying annually for Qualtrics or Typeform?
Both Qualtrics and Typeform offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Qualtrics or Typeform offer custom enterprise pricing?
Yes, both Qualtrics and Typeform offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Qualtrics and Typeform use?
Qualtrics uses a flat pricing model, while Typeform uses freemium pricing. The right model depends on your team size and usage patterns.
How do Qualtrics and Typeform compare for Other?
Both Qualtrics and Typeform are Other tools. Qualtrics offers 4 plans starting at Custom pricing, while Typeform offers 7 plans starting at $39/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Qualtrics Official Pricing— Vendor pricing page
  2. Typeform Official Pricing— Vendor pricing page

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