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Qualtrics vs Wistia: Pricing Comparison 2026

Side-by-side pricing comparison of Qualtrics and Wistia. See all plans, features, and costs at a glance.

Bottom line: Both Qualtrics and Wistia offer free plans. Qualtrics has 4 pricing tiers while Wistia has 3.

Last updated: June 29, 2026

Data compiled by Arthur Jacquemin
Updated June 29, 2026
Try Qualtrics freeTry Wistia freePrice updated 3d ago
Best Value

Qualtrics - Qualtrics offers a free plan, offers 4 tiers vs 3.

Qualtrics vs Wistia: Quick Pricing Facts

FeatureQualtricsWistia
Starting PriceCustom pricing$79/mo
Number of Plans43
Free TierYesYes
Pricing Modelflatfreemium
Annual DiscountN/AN/A

Qualtrics and Wistia are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 7 pricing plans with 4 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Qualtrics uses flat pricing while Wistia uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Qualtrics
Qualtrics
Try free
Wistia
Wistia
Try free
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Start with Free
Tier 2
Customer Experience
Custom pricing
Includes
  • AI-guided customer experience software
  • Surveys with follow-up prompts
  • Dashboards with AI-powered recommendations
  • Analytics to identify friction points
Start with Customer Experience
Business
$79/monthCheapest
Start with Business
Tier 3
Employee Experience
Custom pricing
Start with Employee Experience
Enterprise
Custom pricing
Start with Enterprise
Tier 4
Strategy & Research
Custom pricing
Start with Strategy & Research
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Qualtrics

Enterprise experience management and research platform

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Wistia

View all Wistia plans

Frequently Asked Questions: Qualtrics vs Wistia

How many pricing plans does Qualtrics have vs Wistia?
Qualtrics offers 4 pricing plans, while Wistia offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Qualtrics or Wistia offer a free plan?
Yes, both Qualtrics and Wistia offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Does Qualtrics or Wistia offer custom enterprise pricing?
Yes, both Qualtrics and Wistia offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Qualtrics and Wistia use?
Qualtrics uses a flat pricing model, while Wistia uses freemium pricing. The right model depends on your team size and usage patterns.
How do Qualtrics and Wistia compare for Other?
Both Qualtrics and Wistia are Other tools. Qualtrics offers 4 plans starting at Custom pricing, while Wistia offers 3 plans starting at $79/mo. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Qualtrics Official Pricing- Vendor pricing page
  2. Wistia Official Pricing- Vendor pricing page

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