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SEMrush vs Sprout Social: Pricing Comparison 2026

Side-by-side pricing comparison of SEMrush and Sprout Social. See all plans, features, and costs at a glance.

Bottom line: SEMrush starts at $10/mo, making it $189/mo cheaper than Sprout Social ($199/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

SEMrush vs Sprout Social: Quick Pricing Facts

FeatureSEMrushSprout Social
Starting Price$10/mo$199/mo
Number of Plans44
Free TierNoNo
Pricing Modelflatper-seat
Annual DiscountN/AN/A

SEMrush is the more affordable option, starting at $10/mo compared to Sprout Social's $199/mo. Both are Other tools with 8 combined pricing plans and 36 features compared.

SEMrush uses flat pricing while Sprout Social uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Sprout Social
Sprout Social
Try it free
Tier 1
Additional Users
$45/monthCheapest
Includes
  • • Add colleagues to your Semrush account
  • • Collaborate across shared projects
  • • Keep your account secure with individual logins
Start with Additional Users
Standard
$199/month
Includes
  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Optimal send times
  • Review management
  • Group, profile and post-level reporting
Start with Standard
Tier 2
Lead Generation
$90/monthCheapest
Includes
  • • Branded profile on the Semrush Agency Partners platform
  • • Semrush verified badge for your marketing channels
  • • 1000 outreach credits in Lead Finder
Start with Lead Generation
ProfessionalPopular
$299/month
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Tier 3
Base Report
$10/monthCheapest
Includes
  • • Data from 20+ Semrush tools
  • • Google Analytics and Google Search Console integrations
  • • Monthly/Weekly/Daily scheduling
  • • PDF export
  • • Sharing with Semrush users
Start with Base Report
Advanced
$399/month
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Tier 4
Pro Report
$20/monthCheapest
Includes
  • • All Base Report features
  • • 20+ external integrations
  • • Delivery at a specific time
  • • Branding and white-labeling
  • • AI-generated summaries
  • • Sharing by link
Start with Pro Report
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise

Swipe to compare plans →

SEMrush

All-in-one marketing toolkit for SEO, PPC, and content

View all SEMrush plans

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans

Which Should You Choose?

Choose SEMrush if:

  • You want lower per-user costs—SEMrush starts at $10/mo, saving $189/mo compared to Sprout Social at $199/mo
  • SEMrush's 4-tier flat structure gives clearer cost visibility for budget planning
  • SEMrush's feature bundling aligns with how Other teams actually work day-to-day

Choose Sprout Social if:

  • You want more features built-in—Sprout Social offers 2 additional features across its plans
  • Your team needs custom enterprise pricing—Sprout Social offers negotiated terms for large deployments
  • You need predictable billing — Sprout Social's per-seat model avoids surprise overages

SEMrush is the more affordable choice [1], starting at $10/mo compared to Sprout Social's $199/mo. For a 50-person team on paid plans, this translates to SEMrush saving approximately $9450/month. SEMrush offers 4 pricing tiers compared to Sprout Social's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, SEMrush provides 17 total features versus 19 for Sprout Social, offering a more focused toolset depending on your specific needs. If controlling SaaS spend is a priority, SEMrush offers the better cost-to-value ratio. Consider Sprout Social only if its unique capabilities directly address a gap SEMrush cannot fill.

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Frequently Asked Questions: SEMrush vs Sprout Social

Which is cheaper, SEMrush or Sprout Social?
As of March 2026, SEMrush starts at a lower price point. SEMrush starts at $10/mo while Sprout Social starts at $199/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does SEMrush have vs Sprout Social?
SEMrush offers 4 pricing plans, while Sprout Social offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Sprout Social plan?
The Professional plan is Sprout Social's most popular tier, priced at $299/mo. Key features include Unlimited social profiles, Message tagging, Extensive competitor, tag and paid insights.
Does SEMrush or Sprout Social offer custom enterprise pricing?
Sprout Social offers a custom-priced enterprise tier for larger teams. SEMrush lists all its pricing publicly.
What pricing models do SEMrush and Sprout Social use?
SEMrush uses a flat pricing model, while Sprout Social uses per-seat pricing. The right model depends on your team size and usage patterns.
How do SEMrush and Sprout Social compare for Other?
Both SEMrush and Sprout Social are Other tools. SEMrush offers 4 plans starting at $10/mo, while Sprout Social offers 4 plans starting at $199/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. SEMrush Official PricingVendor pricing page
  2. Sprout Social Official PricingVendor pricing page

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