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SEMrush

SEMrush Pricing Plans & Tiers

All-in-one marketing toolkit for SEO, PPC, and content

OtherflatFrom $10/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Semrush's enterprise-SaaS positioning ($119-9,995/mo Pro-Business tiers) targets mid-market and enterprise marketing teams requiring integrated SEO, content, advertising, and competitor analysis. The three-tier structure (Pro $119/mo, Business $449/mo, Enterprise $9,995+/mo) segments by feature depth and user seat allowances rather than data volume—a classic SaaS model.

Pro tier ($119/mo, 2 seats, 10,000 domain reports/month) targets SMB marketing teams and agencies managing 3-10 client accounts. The per-seat model (additional seats cost $55 each) creates margin expansion: a 5-person team pays $119 + 3×$55 = $284/mo, vs. enterprise negotiated contracts that might offer flat rates.

Business tier ($449/mo, 5 seats, 50,000 domain reports, custom reporting) is positioned as the 'mid-market minimum'—organizations needing advanced competitor tracking, social listening, and PPC management require this tier. The 3.8x jump from Pro creates clear segmentation between SMB ($119) and mid-market ($449) customers.

Strengths

  • Integrated SEO + content + PPC + social stack reduces tool sprawl—teams consolidate from 4-5 specialized tools (SEMrush, Ahrefs, Hootsuite, Canva, SurveyMonkey) to one Semrush account, creating switching costs and retention.
  • Competitor analysis and keyword research (available on Pro tier) enable SMBs to compete with larger players—teams can identify high-ROI keywords competitors aren't targeting, creating David-vs-Goliath narrative.
  • Unlimited projects on all tiers vs. competitors (Ahrefs: 5-10 projects) encourages exploration and multi-account management, increasing daily active usage.

Considerations

  • Pro tier at $119/mo is expensive for solo freelancers compared to Google Search Console (free), creating adoption friction among individual consultants. Semrush targeting mid-market segment, not individual creators.
  • Per-seat model ($55/seat on Pro tier) creates cost acceleration—organizations adding staff face unexpected subscription cost increases, creating surprise bills vs. flat-rate competitors.
  • Business tier's 3.8x markup from Pro ($449 vs $119) lacks granular mid-tier options—teams outgrowing Pro but not needing Business features face binary upgrade decision with significant cost jump.
Ideal For

Mid-market marketing agencies and SaaS in-house teams managing 10-50 client or product keywords who need integrated SEO, competitor analysis, and content recommendations.

Pricing Takeaway

Semrush's Pro ($119/mo) targets SMB market with integrated stack advantage, but per-seat model and Business tier pricing ($449/mo) create margin expansion as teams scale.

Best choice: SEMrush

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Pricing Plans (4)

Additional Users

$45/mo
  • ✓• Add colleagues to your Semrush account
  • ✓• Collaborate across shared projects
  • ✓• Keep your account secure with individual logins
Start with Additional Users

Lead Generation

$90/mo
  • ✓• Branded profile on the Semrush Agency Partners platform
  • ✓• Semrush verified badge for your marketing channels
  • ✓• 1000 outreach credits in Lead Finder
Start with Lead Generation

Base Report

$10/mo
  • ✓• Data from 20+ Semrush tools
  • ✓• Google Analytics and Google Search Console integrations
  • ✓• Monthly/Weekly/Daily scheduling
  • ✓• PDF export
  • ✓• Sharing with Semrush users
Start with Base Report

Pro Report

$20/mo
  • ✓• All Base Report features
  • ✓• 20+ external integrations
  • ✓• Delivery at a specific time
  • ✓• Branding and white-labeling
  • ✓• AI-generated summaries
  • ✓• Sharing by link
Start with Pro Report

How does SEMrush pricing compare?

See how SEMrush's 4 pricing plans stack up against similar Other tools.

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Frequently Asked Questions

How much does Semrush cost per month?
Semrush Starter is $119.95/month, Professional is $249.95/month, and Business is $499.95/month (all billed monthly). Annual billing offers roughly 20-22% savings — Starter becomes $99.95/month annually. A single user starting with Starter pays $1,440/year on monthly billing or $1,200/year on annual.
Is there a Semrush free plan?
Semrush offers a free 14-day trial of the Starter tier but no permanent free plan. Unlike free SEO tools like Ubersuggest, Semrush requires paid subscription from day one. The trial gives access to keyword research, competitor analysis, and domain overview — key features for evaluating the platform.
What is the difference between Semrush Professional and Starter?
Semrush Starter ($119.95/month) includes keyword research, competitor analysis, and basic site audits. Professional ($249.95/month) adds advanced rank tracking, backlinking analysis at scale, and custom reports. Business ($499.95/month) adds team features, unlimited API access, and senior support. Most solopreneurs and agencies use Professional.
How many projects or keywords can I track on Semrush?
Semrush Starter supports 5 projects with 500 keywords tracked. Professional supports 20 projects with 5,000 keywords. Business supports unlimited projects and keywords. For a digital agency managing 10+ client projects, Starter quickly becomes a bottleneck — most upgrade to Professional for the 20 projects.
How does Semrush compare to Ahrefs in terms of pricing?
Semrush Starter is $119.95/month ($99.95/year); Ahrefs Lite is $99/month ($119/month billed semi-annually, or ~$99/month annualized). Both are in the same ballpark for entry-level SEO tools. Ahrefs often has superior backlink data; Semrush has better keyword research. The choice is feature preference, not cost.
Does Semrush offer team seats at a discount?
Semrush does not charge per team member — all team members can access a single subscription at no additional charge. However, advanced features like separate keyword tracking per person or API quotas may require higher-tier plans. For most teams, the base subscription covers all users.

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Sources

  1. SEMrush Official Pricing— Vendor pricing page

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