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SEMrush vs Surfer SEO: Pricing Comparison 2026

Name: Surfer SEO
Brand: Surfer SEO
Price: 99 USD
Availability: OnlineOnly
Rating: 4.5 (520 reviews)

Side-by-side pricing comparison of SEMrush and Surfer SEO. See all plans, features, and costs at a glance.

Bottom line: SEMrush starts at $10/mo, making it $39/mo cheaper than Surfer SEO ($49/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin

Updated March 16, 2026

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SEMrush vs Surfer SEO: Quick Pricing Facts

Feature	SEMrush	Surfer SEO
Starting Price	$10/mo	$49/mo
Number of Plans	4	5
Free Tier	No	No
Pricing Model	flat	flat
Annual Discount	N/A	N/A

SEMrush is the more affordable option, starting at $10/mo compared to Surfer SEO's $49/mo. Both are Other tools with 9 combined pricing plans and 105 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans	SEMrush Try it free	Surfer SEO Try it free
Tier 1	Additional Users $45/monthCheapest Includes • Add colleagues to your Semrush account • Collaborate across shared projects • Keep your account secure with individual logins Start with Additional Users	Standard $99/month Includes Create or Optimize 360 Documents Create or Optimize 360 Documents Track AI Visibility Track AI Visibility Track AI Visibility Track 25 AI Prompts, refreshed weekly Track 25 AI Prompts, refreshed weekly Integrations Integrations Integrations 1-click Content Optimization 1-click Content Optimization Brand Knowledge Brand Knowledge Team Collaboration Team Collaboration Plagiarism Checker Plagiarism Checker Start with Standard
Tier 2	Lead Generation $90/monthCheapest Includes • Branded profile on the Semrush Agency Partners platform • Semrush verified badge for your marketing channels • 1000 outreach credits in Lead Finder Start with Lead Generation	Pro $182/month Includes Everything in Standard, plus: Everything in Standard, plus: Create or Optimize 360 Documents Create or Optimize 360 Documents Track AI Visibility Track AI Visibility Track AI Visibility Track 50 AI Prompts, refreshed daily Track 50 AI Prompts, refreshed daily Integrations Integrations Integrations 5 Brand Workspaces 5 Brand Workspaces 1-click Internal Linking 1-click Internal Linking Content Ideas & Coverage Gap Content Ideas & Coverage Gap Templates & Custom Voices Templates & Custom Voices Rank Drop Detection Rank Drop Detection Cannibalization Report Cannibalization Report Start with Pro
Tier 3	Base Report $10/monthCheapest Includes • Data from 20+ Semrush tools • Google Analytics and Google Search Console integrations • Monthly/Weekly/Daily scheduling • PDF export • Sharing with Semrush users Start with Base Report	Peace of Mind $299/month Includes Everything in Pro, plus: Everything in Pro, plus: Create or Optimize Unlimited Documents Create or Optimize Unlimited Documents Track AI Visibility Track AI Visibility Track AI Visibility Track 100 AI Prompts, refreshed daily Track 100 AI Prompts, refreshed daily Integrations Integrations Integrations Unlimited Brand Workspaces Unlimited Brand Workspaces Advanced SERP Analysis Advanced SERP Analysis Personalized Onboarding Personalized Onboarding Dedicated Success Manager Dedicated Success Manager API Access API Access Start with Peace of Mind
Tier 4	Pro Report $20/monthCheapest Includes • All Base Report features • 20+ external integrations • Delivery at a specific time • Branding and white-labeling • AI-generated summaries • Sharing by link Start with Pro Report	Discovery $49/month Includes Create or Optimize 120 Documents Create or Optimize 120 Documents Track 10 Pages Track 10 Pages AI SEO Optimization Guidelines AI SEO Optimization Guidelines Surfy (AI SEO Assistant) & Humanizer Surfy (AI SEO Assistant) & Humanizer Start with Discovery
Tier 5	—	Enterprise Custom pricing Includes SSO & Enterprise-grade Security SSO & Enterprise-grade Security Comprehensive Advisory Program Comprehensive Advisory Program Legal Onboarding Assistance Legal Onboarding Assistance Early access to new features Early access to new features Custom Limits Custom Limits Tailored Team Onboarding Tailored Team Onboarding White-label White-label Priority Support Priority Support Start with Enterprise

Swipe to compare plans →

SEMrush

All-in-one marketing toolkit for SEO, PPC, and content

View all SEMrush plans

Surfer SEO

Content optimization tool for on-page SEO and SERP analysis

View all Surfer SEO plans

Our Pick

Surfer SEO

Surfer SEO offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Surfer SEO

Try Surfer SEO free

Which Should You Choose?

Choose SEMrush if:

•You want lower per-user costs—SEMrush starts at $10/mo, saving $39/mo compared to Surfer SEO at $49/mo
•SEMrush's 4-tier flat structure gives clearer cost visibility for budget planning
•SEMrush's feature bundling aligns with how Other teams actually work day-to-day

Choose Surfer SEO if:

•You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
•You want more features built-in—Surfer SEO offers 71 additional features across its plans
•Your team needs custom enterprise pricing—Surfer SEO offers negotiated terms for large deployments

SEMrush is the more affordable choice [1], starting at $10/mo compared to Surfer SEO's $49/mo. For a 50-person team on paid plans, this translates to SEMrush saving approximately $1950/month. SEMrush offers 4 pricing tiers compared to Surfer SEO's 5, giving you more granular control over scaling costs as your team grows. Across all tiers, SEMrush provides 17 total features versus 88 for Surfer SEO, offering a more focused toolset depending on your specific needs. The pricing math favors SEMrush for most team sizes. Surfer SEO becomes worth the premium only when its differentiating features are central to your workflow.

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Frequently Asked Questions: SEMrush vs Surfer SEO

Which is cheaper, SEMrush or Surfer SEO?

As of March 2026, SEMrush starts at a lower price point. SEMrush starts at $10/mo while Surfer SEO starts at $49/mo. However, the best value depends on the features you need at each tier.

How many pricing plans does SEMrush have vs Surfer SEO?

SEMrush offers 4 pricing plans, while Surfer SEO offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.

Does SEMrush or Surfer SEO offer custom enterprise pricing?

Surfer SEO offers a custom-priced enterprise tier for larger teams. SEMrush lists all its pricing publicly.

How do SEMrush and Surfer SEO compare for Other?

Both SEMrush and Surfer SEO are Other tools. SEMrush offers 4 plans starting at $10/mo, while Surfer SEO offers 5 plans starting at $49/mo. Review the feature breakdowns above to see which better fits your Other needs.

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Sources

SEMrush Official Pricing— Vendor pricing page
Surfer SEO Official Pricing— Vendor pricing page

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