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Sprout Social vs Tray.io: Pricing Comparison 2026

Side-by-side pricing comparison of Sprout Social and Tray.io. See all plans, features, and costs at a glance.

Bottom line: Sprout Social starts at $199/mo and Tray.io starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Sprout Social freeTry Tray.io freePrice updated 11d agoUpdated this month
Best Value

Sprout Social - Sprout Social offers 4 tiers vs 3.

Sprout Social vs Tray.io: Quick Pricing Facts

FeatureSprout SocialTray.io
Starting Price$199/moCustom pricing
Number of Plans43
Free TierNoNo
Pricing Modelper-seatflat
Annual DiscountN/AN/A

Sprout Social and Tray.io are both priced at $199/mo, making them equally accessible Other tools. Together they offer 7 pricing plans with 28 features compared, so the best choice comes down to which features match your needs.

Sprout Social uses per-seat pricing while Tray.io uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Sprout Social
Sprout Social
Try free
Tray.io
Tray.io
Try free
Tier 1
Standard
$199/monthCheapest
Includes
  • 5 social profiles
  • Consolidated inbox and collaboration tools
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Review management
Start with Standard
Pro
Custom pricing
Includes
  • 3 workspaces
  • 7-days log retention
  • Pairs with Merlin Agent Builder
Start with Pro
Tier 2
Professional
$299/monthCheapest
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Team
Custom pricing
Includes
  • 20 workspaces
  • All add-ons available
  • Pairs with Merlin Agent Builder
Start with Team
Tier 3
Advanced
$399/monthCheapest
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Enterprise
Custom pricing
Includes
  • Unlimited workspaces
  • All add-ons included
  • Access to Embedded Bundle
  • Pairs with Merlin Agent Builder
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise
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Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans

Tray.io

Enterprise automation platform for complex integrations

View all Tray.io plans

Frequently Asked Questions: Sprout Social vs Tray.io

How many pricing plans does Sprout Social have vs Tray.io?
Sprout Social offers 4 pricing plans, while Tray.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Sprout Social or Tray.io offer custom enterprise pricing?
Yes, both Sprout Social and Tray.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Sprout Social and Tray.io use?
Sprout Social uses a per-seat pricing model, while Tray.io uses flat pricing. The right model depends on your team size and usage patterns.
How do Sprout Social and Tray.io compare for Other?
Both Sprout Social and Tray.io are Other tools. Sprout Social offers 4 plans starting at $199/mo, while Tray.io offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Sprout Social Official Pricing- Vendor pricing page
  2. Tray.io Official Pricing- Vendor pricing page

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