Sprout Social vs Tray.io: Pricing Comparison 2026
Side-by-side pricing comparison of Sprout Social and Tray.io. See all plans, features, and costs at a glance.
Bottom line: Sprout Social starts at $199/mo and Tray.io starts at Custom pricing. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
Sprout Social vs Tray.io: Quick Pricing Facts
| Feature | Sprout Social | Tray.io |
|---|---|---|
| Starting Price | $199/mo | Custom pricing |
| Number of Plans | 4 | 3 |
| Free Tier | No | No |
| Pricing Model | per-seat | flat |
| Annual Discount | N/A | N/A |
Sprout Social and Tray.io are both priced at $199/mo, making them equally accessible Other tools. Together they offer 7 pricing plans with 29 features compared, so the best choice comes down to which features match your needs.
Sprout Social uses per-seat pricing while Tray.io uses flat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Sprout Social Try it free |  Tray.io Try it free |
|---|---|---|
| Tier 1 | Standard $199/monthCheapest Includes
| Pro Custom pricing Includes
|
| Tier 2 | ProfessionalPopular $299/monthCheapest Includes
| Team Custom pricing Includes
|
| Tier 3 | Advanced $399/monthCheapest Includes
| Enterprise Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| — |
Swipe to compare plans →
Sprout Social
Sprout Social offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Sprout Social
Try Sprout Social freeWhich Should You Choose?
Choose Sprout Social if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Sprout Social offers 9 additional features across its plans
- •You prioritize Sprout Social's user experience and interface over price (both tools are similarly priced)
Choose Tray.io if:
- •You prioritize Tray.io's user experience and interface over price (both tools are similarly priced)
- •You want Tray.io's approach to incremental feature unlocking across its 3 pricing tiers
- •You value Tray.io's specific feature progression from free to advanced tier levels
Sprout Social and Tray.io offer competitively positioned plans [1], with Sprout Social starting at $199/mo and Tray.io at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Sprout Social provides 4 pricing tiers versus Tray.io's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Sprout Social offers 19 total features across its tiers, while Tray.io provides 10. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Sprout Social vs Tray.io
How many pricing plans does Sprout Social have vs Tray.io?
What is the most popular Sprout Social plan?
Does Sprout Social or Tray.io offer custom enterprise pricing?
What pricing models do Sprout Social and Tray.io use?
How do Sprout Social and Tray.io compare for Other?
Sources
- Sprout Social Official Pricing— Vendor pricing page
- Tray.io Official Pricing— Vendor pricing page
Track Price Changes
Get notified when pricing changes for these tools.