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Sprout Social vs Workato: Pricing Comparison 2026

Side-by-side pricing comparison of Sprout Social and Workato. See all plans, features, and costs at a glance.

Bottom line: Sprout Social starts at $199/mo and Workato starts at Custom pricing. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Sprout Social vs Workato: Quick Pricing Facts

FeatureSprout SocialWorkato
Starting Price$199/moCustom pricing
Number of Plans44
Free TierNoYes
Pricing Modelper-seatflat
Annual DiscountN/AN/A

Sprout Social and Workato are both priced at $199/mo, making them equally accessible Other tools. Together they offer 8 pricing plans with 19 features compared, so the best choice comes down to which features match your needs.

Workato stands out with a free plan for getting started. Sprout Social uses per-seat pricing while Workato uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Sprout Social
Sprout Social
Try it free
Tier 1
Standard
$199/month
Includes
  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Optimal send times
  • Review management
  • Group, profile and post-level reporting
Start with Standard
Free
$0/monthCheapest
Start with Free
Tier 2
ProfessionalPopular
$299/monthCheapest
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Standard
Custom pricing
Start with Standard
Tier 3
Advanced
$399/monthCheapest
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Business
Custom pricing
Start with Business
Tier 4
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise
Enterprise
Custom pricing
Start with Enterprise

Swipe to compare plans →

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans

Workato

Enterprise integration and workflow automation platform

View all Workato plans
Our Pick

Workato

Workato offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Workato

Try Workato free

Which Should You Choose?

Choose Sprout Social if:

  • You want more features built-in—Sprout Social offers 19 additional features across its plans
  • You prioritize Sprout Social's user experience and interface over price (both tools are similarly priced)
  • You prefer Sprout Social's per-seat model with its 4-tier structure

Choose Workato if:

  • You need a free plan with core features—Workato offers no-cost access with no credit card required
  • You prioritize Workato's user experience and interface over price (both tools are similarly priced)
  • You need predictable billing — Workato's flat model avoids surprise overages

Workato offers a free plan [1], eliminating the cost barrier for evaluation, while Sprout Social requires paid subscription from the start. This gives Workato a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Workato's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Sprout Social's tiering starting at $199/mo to assess total cost of ownership over 12 months. Workato's 4 tiers provide flexibility at different budgets, while Sprout Social's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Workato is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Sprout Social vs Workato

How many pricing plans does Sprout Social have vs Workato?
Sprout Social offers 4 pricing plans, while Workato offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Sprout Social or Workato offer a free plan?
Workato offers a free plan, while Sprout Social does not. If budget is a concern, Workato lets you get started at no cost.
What is the most popular Sprout Social plan?
The Professional plan is Sprout Social's most popular tier, priced at $299/mo. Key features include Unlimited social profiles, Message tagging, Extensive competitor, tag and paid insights.
Does Sprout Social or Workato offer custom enterprise pricing?
Yes, both Sprout Social and Workato offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Sprout Social and Workato use?
Sprout Social uses a per-seat pricing model, while Workato uses flat pricing. The right model depends on your team size and usage patterns.
How do Sprout Social and Workato compare for Other?
Both Sprout Social and Workato are Other tools. Sprout Social offers 4 plans starting at $199/mo, while Workato offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Sprout Social Official PricingVendor pricing page
  2. Workato Official PricingVendor pricing page

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