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Sprout Social vs Zapier: Pricing Comparison 2026

Side-by-side pricing comparison of Sprout Social and Zapier. See all plans, features, and costs at a glance.

Bottom line: Zapier starts at $19.99/mo, making it $179/mo cheaper than Sprout Social ($199/mo). Zapier offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Sprout Social vs Zapier: Quick Pricing Facts

FeatureSprout SocialZapier
Starting Price$199/mo$19.99/mo
Number of Plans48
Free TierNoYes
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

Zapier is the more affordable option, starting at $19.99/mo compared to Sprout Social's $199/mo. Both are Other tools with 12 combined pricing plans and 19 features compared.

Zapier stands out with a free plan for getting started. Sprout Social uses per-seat pricing while Zapier uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Sprout Social
Sprout Social
Try it free
Tier 1
Standard
$199/month
Includes
  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Optimal send times
  • Review management
  • Group, profile and post-level reporting
Start with Standard
Free
$0/monthCheapest
Start with Free
Tier 2
ProfessionalPopular
$299/month
Includes
  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Start with Professional
Professional
$20/monthCheapest
Start with Professional
Tier 3
Advanced
$399/month
Includes
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Start with Advanced
Team
$69/monthCheapest
Start with Team
Tier 4
Enterprise
Custom pricing
Includes
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support
Start with Enterprise
Enterprise
Custom pricing
Start with Enterprise
Tier 5
Pro
$33/monthCheapest
Start with Pro
Tier 6
Enterprise (Coming Soon)
Custom pricing
Start with Enterprise (Coming Soon)
Tier 7
Advanced
$67/monthCheapest
Start with Advanced
Tier 8
Custom
Custom pricing
Start with Custom

Swipe to compare plans →

Sprout Social

Enterprise social media management and analytics platform

View all Sprout Social plans

Zapier

No-code automation connecting 6,000+ apps with workflows

View all Zapier plans
Our Pick

Zapier

Zapier offers a free plan, starts at $179.01/mo lower ($19.99/mo vs $199/mo), offers 8 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zapier

Try Zapier free

Which Should You Choose?

Choose Sprout Social if:

  • You want more features built-in—Sprout Social offers 19 additional features across its plans
  • You need predictable billing — Sprout Social's per-seat model avoids surprise overages
  • Sprout Social's feature bundling aligns with how Other teams actually work day-to-day

Choose Zapier if:

  • You want lower per-user costs—Zapier starts at $19.99/mo, saving $179.01/mo compared to Sprout Social at $199/mo
  • You need a free plan with core features—Zapier offers no-cost access with no credit card required
  • You need 8 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need

Zapier is the more affordable choice [1], starting at $19.99/mo compared to Sprout Social's $199/mo. For a 50-person team on paid plans, this translates to Zapier saving approximately $8951/month. Zapier offers 8 pricing tiers compared to Sprout Social's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Zapier provides 0 total features versus 19 for Sprout Social, offering a more focused toolset depending on your specific needs. The pricing math favors Zapier for most team sizes. Sprout Social becomes worth the premium only when its differentiating features are central to your workflow.

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Frequently Asked Questions: Sprout Social vs Zapier

Which is cheaper, Sprout Social or Zapier?
As of March 2026, Zapier starts at a lower price point. Sprout Social starts at $199/mo while Zapier starts at $19.99/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Sprout Social have vs Zapier?
Sprout Social offers 4 pricing plans, while Zapier offers 8 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Sprout Social or Zapier offer a free plan?
Zapier offers a free plan, while Sprout Social does not. If budget is a concern, Zapier lets you get started at no cost.
What is the most popular Sprout Social plan?
The Professional plan is Sprout Social's most popular tier, priced at $299/mo. Key features include Unlimited social profiles, Message tagging, Extensive competitor, tag and paid insights.
Does Sprout Social or Zapier offer custom enterprise pricing?
Yes, both Sprout Social and Zapier offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Sprout Social and Zapier use?
Sprout Social uses a per-seat pricing model, while Zapier uses freemium pricing. The right model depends on your team size and usage patterns.
How do Sprout Social and Zapier compare for Other?
Both Sprout Social and Zapier are Other tools. Sprout Social offers 4 plans starting at $199/mo, while Zapier offers 8 plans starting at $19.99/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Sprout Social Official PricingVendor pricing page
  2. Zapier Official PricingVendor pricing page

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