Webflow vs Wix: Pricing Comparison 2026
Side-by-side pricing comparison of Webflow and Wix. See all plans, features, and costs at a glance.
Bottom line: Webflow starts at Custom pricing and Wix starts at $17/mo. Compare all 14 pricing tiers side by side.
Last updated: March 16, 2026
Webflow vs Wix: Quick Pricing Facts
| Feature | Webflow | Wix |
|---|---|---|
| Starting Price | Custom pricing | $17/mo |
| Number of Plans | 9 | 5 |
| Free Tier | No | Yes |
| Pricing Model | freemium | freemium |
| Annual Discount | N/A | N/A |
Webflow and Wix are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 14 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.
Wix stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Webflow Try it free |  Wix Try it free |
|---|---|---|
| Tier 1 | Starter Custom pricing | Start for Free $0/monthCheapest Includes
|
| Tier 2 | Basic Custom pricing | Light $17/monthCheapest $17 / year Includes
|
| Tier 3 | CMS Custom pricing | CorePopular $29/monthCheapest $29 / year Includes
|
| Tier 4 | Business Custom pricing | Business $39/monthCheapest $39 / year Includes
|
| Tier 5 | Optimize Custom pricing | Business Elite $159/monthCheapest $159 / year Includes
|
| Tier 6 | Analyze Custom pricing | — |
| Tier 7 | Localization Essential Custom pricing | — |
| Tier 8 | Localization Advanced Custom pricing | — |
| Tier 9 | Localization Custom pricing | — |
Swipe to compare plans →
Wix
Wix offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Wix
Try Wix freeWhich Should You Choose?
Choose Webflow if:
- •You need 9 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Webflow offers negotiated terms for large deployments
- •You prioritize Webflow's user experience and interface over price (both tools are similarly priced)
Choose Wix if:
- •You need a free plan with Custom domain, Reliable web hosting—Wix offers no-cost access with no credit card required
- •You want more features built-in—Wix offers 34 additional features across its plans
- •You prioritize Wix's user experience and interface over price (both tools are similarly priced)
Wix offers a free plan [1], eliminating the cost barrier for evaluation, while Webflow requires paid subscription from the start. This gives Wix a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Wix's free tier, upgrading to a paid plan at approximately $29/mo provides substantial additional functionality. Compare this pricing path against Webflow's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Wix's 5 tiers provide flexibility at different budgets, while Webflow's 9 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Wix is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Webflow vs Wix
How many pricing plans does Webflow have vs Wix?
Does Webflow or Wix offer a free plan?
Can I save money by paying annually for Webflow or Wix?
What is the most popular Wix plan?
Does Webflow or Wix offer custom enterprise pricing?
How do Webflow and Wix compare for Other?
Sources
- Webflow Official Pricing— Vendor pricing page
- Wix Official Pricing— Vendor pricing page
Track Price Changes
Get notified when pricing changes for these tools.