Skip to main content
CompareTiers
Wix

Wix Pricing Plans and Tiers

Drag-and-drop website builder for businesses and creators

OtherfreemiumPrice updated 5d agoFrom $0/mo

Pricing last verified: June 22, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated June 22, 2026
Try Wix freeFree plan available
Compare with othersAlternatives to Wix
ShareShare
🏢 Is this your tool? Claim your free vendor profile →

Pricing Analysis

Wix's tiered pricing ($16-49/mo Business plans USD, plus $15/mo premium features) positions as mid-market website builder competing with Squarespace ($12-69/mo EUR) and Shopify ($5-2,100/mo EUR). Free tier (with Wix branding) targets hobbyists and non-profits; paid tiers target businesses.

Premium Business tiers ($16-27/mo) bundle website hosting, SSL, domain, and basic e-commerce-feature parity with Squarespace's lower tiers. However, Wix charges separately for advanced features (ADI, premium templates, Studio), forcing high-intent users to subscribe to multiple products.

Business Premium ($27/mo) targets e-commerce merchants under $10k/mo GMV. The tiering (Business Basic $16, Business Unlimited $27, Business Commerce $35) segments by features (unlimited pages, e-commerce, scheduling) rather than user count.

Strengths

  • Wix ADI (Artificial Design Intelligence, $19/mo) uses AI to auto-build websites-targets non-designer entrepreneurs willing to pay premium for automation.
  • Wix Code and Studio (visual development environment) enables custom business logic without hiring developers-positioning Wix for complex business models requiring custom workflows.
  • Free tier with Wix branding encourages exploration-teams and individuals can build and launch sites on free tier, with paid upgrade at monetization point.

Considerations

  • Pricing fragmentation-core website tiers ($16-27/mo) don't include advanced features like ADI ($19/mo), forms, or advanced analytics. Total cost of comprehensive site = $50+/mo.
  • Transaction fees on Business Basic ($2.9% + $0.30 per transaction) create hidden costs-merchants must upgrade to Business Commerce ($35/mo) to negotiate lower fees.
  • Wix's heavy marketing and free tier emphasize simplicity, but advanced feature paywall creates mid-market positioning friction-teams outgrowing Free need to understand which Business tier + add-ons they need.
Ideal For

Small business owners and entrepreneurs building simple e-commerce sites under $10k/mo GMV who want all-in-one builder without Shopify's operational overhead.

Pricing Takeaway

Wix's $16-27/mo base pricing appears cheap vs. competitors, but feature fragmentation and add-ons push total cost to $50+/mo.

Best choice: Wix

Try Wix free

Pricing Plans (5)

Business Elite

Custom
Start with Business Elite

Business

Custom
Start with Business

Core

Custom
Start with Core

Light

Custom
Start with Light

Free

$0/mo
Start with Free

How does Wix pricing compare?

See how Wix's 5 pricing plans stack up against similar Other tools.

Compare WixView all alternatives

Frequently Asked Questions

What is Wix's pricing for online stores?
Wix Business (e-commerce) is $35/month (billed monthly) or $30/month (billed annually). Business Basic is $27/month. Business Unlimited is $49/month. All include domain (for annual plans), hosting, and SSL. Transaction fees are 2.7% + 30¢. Annual prepayment saves about 15% across all tiers.
What does Wix Business include?
Wix Business is $35/month and includes online store (unlimited products), abandoned cart recovery, email marketing, SEO tools, and 50GB storage. It is comparable in price to Shopify but includes more at base tier. Additional apps and advanced features add cost quickly - most stores end up at $50-100/month total.
Does Wix offer a free plan?
Wix offers a free tier that includes a website and basic features, but you cannot sell without upgrading to Business ($27-49/month). The free plan includes Wix branding and limited functionality. For testing purposes, the free tier is acceptable; for any real business, you must pay.
How does Wix transaction fees compare to Shopify?
Wix charges 2.7% + 30¢ per transaction. Shopify charges 2.9% + 30¢. The 0.2% difference ($10/50k monthly revenue) is minor. Total platform cost is similar at all revenue levels. Feature depth favors Shopify at high scale; Wix's ease of use favors beginners and small stores.
Is Wix cheaper with annual billing?
Yes, Wix saves 15% with annual upfront payment. Business drops from $35 to $30/month. Business Unlimited drops from $49 to $42/month. For a year's commitment, annual billing saves $60-84/year. Most small businesses find annual prepayment acceptable for the savings.

Track Wix Pricing Changes

Get notified when pricing changes for this tool and others you follow.

Reviews

No reviews yet. Be the first to review this tool.

Sources

  1. Wix Official Pricing- Vendor pricing page

Are you the team behind Wix?

Claim your profile to add custom descriptions, featured badges, and direct demo links.

Claim Your Profile

Related Articles

Wix Review 2026: I Tested It for 10 Hours — Here's the Real Pricing

Hands-on Wix review for small businesses and creators. I spent 10 hours building and publishing a real site across all pricing tiers. Full pricing breakdown, hidden costs called out, and an honest verdict on who should — and shouldn't — use Wix in 2026.

Best Website Builder Pricing 2026: Squarespace, Webflow, Wix, and More

Website builder pricing compared for 2026: Squarespace, Webflow, Wix, Shopify, and Framer. Real plan costs, ecommerce fees, and which builder is the best value for your use case.