Wix Pricing Plans & Tiers
Drag-and-drop website builder for businesses and creators
Pricing last verified: March 16, 2026
Pricing Analysis
Wix's tiered pricing ($16-49/mo Business plans USD, plus $15/mo premium features) positions as mid-market website builder competing with Squarespace ($12-69/mo EUR) and Shopify ($5-2,100/mo EUR). Free tier (with Wix branding) targets hobbyists and non-profits; paid tiers target businesses.
Premium Business tiers ($16-27/mo) bundle website hosting, SSL, domain, and basic e-commerce—feature parity with Squarespace's lower tiers. However, Wix charges separately for advanced features (ADI, premium templates, Studio), forcing high-intent users to subscribe to multiple products.
Business Premium ($27/mo) targets e-commerce merchants under $10k/mo GMV. The tiering (Business Basic $16, Business Unlimited $27, Business Commerce $35) segments by features (unlimited pages, e-commerce, scheduling) rather than user count.
Strengths
- Wix ADI (Artificial Design Intelligence, $19/mo) uses AI to auto-build websites—targets non-designer entrepreneurs willing to pay premium for automation.
- Wix Code and Studio (visual development environment) enables custom business logic without hiring developers—positioning Wix for complex business models requiring custom workflows.
- Free tier with Wix branding encourages exploration—teams and individuals can build and launch sites on free tier, with paid upgrade at monetization point.
Considerations
- Pricing fragmentation—core website tiers ($16-27/mo) don't include advanced features like ADI ($19/mo), forms, or advanced analytics. Total cost of comprehensive site = $50+/mo.
- Transaction fees on Business Basic ($2.9% + $0.30 per transaction) create hidden costs—merchants must upgrade to Business Commerce ($35/mo) to negotiate lower fees.
- Wix's heavy marketing and free tier emphasize simplicity, but advanced feature paywall creates mid-market positioning friction—teams outgrowing Free need to understand which Business tier + add-ons they need.
Small business owners and entrepreneurs building simple e-commerce sites under $10k/mo GMV who want all-in-one builder without Shopify's operational overhead.
Wix's $16-27/mo base pricing appears cheap vs. competitors, but feature fragmentation and add-ons push total cost to $50+/mo.
Best choice: Wix
Try Wix freePricing Plans (5)
Start for Free
- ✓Custom domain
- ✓Reliable web hosting
- ✓AI creation tools
- ✓24/7 customer care
Light
$17/year
- ✓Free domain for 1 year
- ✓2 GB storage space
- ✓Multi-cloud hosting
- ✓Light marketing suite
- ✓2 site collaborators
Core
Popular$29/year
- ✓Free domain for 1 year
- ✓50 GB storage space
- ✓Multi-cloud hosting
- ✓Basic marketing suite
- ✓Accept payments
- ✓Basic eCommerce
- ✓Scheduling and services
- ✓5 site collaborators
Business
$39/year
- ✓Free domain for 1 year
- ✓100 GB storage space
- ✓Multi-cloud hosting
- ✓Standard marketing suite
- ✓Accept payments
- ✓Standard eCommerce
- ✓Scheduling and services
- ✓10 site collaborators
Business Elite
$159/year
- ✓Free domain for 1 year
- ✓Unlimited storage space
- ✓Multi-cloud hosting
- ✓Advanced marketing suite
- ✓Accept payments
- ✓Advanced eCommerce
- ✓Scheduling and services
- ✓Advanced developer platform
- ✓100 site collaborators
How does Wix pricing compare?
See how Wix's 5 pricing plans stack up against similar Other tools.
Frequently Asked Questions
What is Wix's pricing for online stores?
What does Wix Business include?
Does Wix offer a free plan?
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Sources
- Wix Official Pricing— Vendor pricing page
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