Auth0 Pricing Plans & Tiers
Identity platform for authentication and authorization
Pricing last verified: March 16, 2026
Pricing Analysis
Auth0's free tier (25K MAU, 1 custom domain, unlimited social connections) is intentionally designed to be sufficient for startups through Series A but requires commitment at Series B when additional organizations (multi-tenancy) or advanced MFA become non-negotiable. The free tier's architecture — unlimited social logins and passwordless authentication — prioritizes developer experience over feature scarcity, creating powerful lock-in because teams build entire onboarding flows around Auth0's flexible auth primitives.
The Essentials tier ($35/month, 500 MAU) is aggressively underpriced relative to Okta and Azure AD, positioning Auth0 as the developer-friendly alternative to enterprise identity platforms. This creates a 'land and expand' flywheel: startups use Auth0's slick UX for seed-stage products, become dependent on its OAuth flexibility, then face a $35→$240 cliff when needing enterprise MFA and custom database connections that enterprise IT departments demand.
Auth0's agentic AI workflows feature (free tier, shared with competitors like Okta) signals a shift toward automation and orchestration pricing, where the real value capture moves from per-MAU licensing to per-workflow metering — a model that mirrors Zapier's pricing strategy and allows Auth0 to capture larger revenue from identity automation use cases that traditional IAM platforms leave on the table.
Strengths
- Free tier includes full passwordless and social authentication, allowing teams to ship modern auth without payment friction — this removes the decision paralysis that slows adoption of Okta and Azure AD in early-stage companies.
- Essentials tier ($35/month) is 3-5x cheaper than Okta's equivalent tier and includes Pro MFA and RBAC per organization, creating clear value for teams that need multi-tenancy without paying enterprise premiums.
- Unlimited social connections mean teams integrating with multiple identity providers (Google, GitHub, LinkedIn, Apple) pay no incremental cost — a design that rewards platform breadth rather than penalizing complexity.
Considerations
- MAU limits (25K free, 500 paid) create billing surprises for teams with high churn and reactivation patterns; a SaaS product with 50K registered users but 200K monthly login events faces higher bills despite lower active users than the MAU metric suggests.
- The Professional tier ($240/month) requires annual commitment and includes only basic features compared to Okta's equivalent pricing; teams needing device-based access, passwordless push notifications, or risk assessment tools must negotiate Enterprise pricing or migrate to Okta.
- Auth0's multi-organization architecture adds complexity to the licensing model; each organization counts toward MAU limits, meaning federated identity scenarios (customer-to-B2B SaaS) require careful planning to avoid unexpected tier jumps.
Developer-first SaaS startups (Series A-B, 5-50K active users) that prioritize modern authentication (passwordless, social) and want flexibility without enterprise IT requirements.
Auth0's free tier's generosity on social auth masks the hidden cost of multi-tenancy requirements that surface at scale, forcing expensive Professional or Enterprise tier commitments.
Best choice: Auth0
Try Auth0 freePricing Plans (4)
Free
- ✓Up to 25,000 monthly active users
- ✓1 Custom Domain
- ✓Secure Agentic AI workflows
- ✓Passwordless Authentication
- ✓Unlimited Social Connections
- ✓5 Organizations
- ✓Brand Customization
- ✓Basic Attack Protection
- ✓Community Support
- ✓1 Enterprise Connection
Essentials
$4/year
- ✓Up to 500 monthly active users
- ✓Higher Auth, API limits, and Feature limits
- ✓Pro Multi-Factor Authentication
- ✓Role-based Access Control Per Organization
- ✓10 Organizations
- ✓Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
- ✓Separate Production & Development Environments
- ✓Standard Support
Professional
$28/year
- ✓Up to 500 monthly active users
- ✓Use your existing User Database for Logins
- ✓Enterprise Multi-Factor Authentication
- ✓Enhanced Attack Protection
- ✓M2M Tokens
Enterprise
- ✓Custom User & SSO Tiers
- ✓99.99% SLA
- ✓Enterprise Rate Limits
- ✓Enterprise Administration & Support
- ✓Advanced Security Features
- ✓Private Deployment
How does Auth0 pricing compare?
See how Auth0's 4 pricing plans stack up against similar Dev Tools.
Frequently Asked Questions
How much does Auth0 cost for authentication?
Is Auth0's free plan suitable for production?
What is included in Auth0 Growth vs free?
How does Auth0 pricing compare to Okta or Firebase Auth?
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Sources
- Auth0 Official Pricing— Vendor pricing page
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