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Culture Amp

Culture Amp Pricing Plans & Tiers

Employee engagement surveys and people analytics platform

HR & Peopleper-seat

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Culture Amp publishes only two pricing tiers: Free (feature-sparse) and Enterprise (custom pricing). This binary approach mirrors Workday and HiBob's strategy—compete on product leadership and organizational buyer trust rather than price competition. Companies evaluating Culture Amp against transparent competitors will encounter sales friction.

The free tier is positioned as 'survey builder only' without published feature limits, designed to create trial users who outgrow free functionality and face enterprise custom-pricing conversations. This creates information asymmetry favoring Culture Amp.

Enterprise tier includes 'manager & executive trainings,' 'one-on-one coaching,' and 'group coaching'—human-delivered services that justify price premiums impossible to compete on in feature-only models. Culture Amp bundles software and services.

Strengths

  • Free tier removes adoption barriers and creates trial-to-paid conversion path without sales friction.
  • Enterprise tier bundles manager training and coaching—services typically charged at $5K+ annually by consultants, creating perceived value bundling.
  • 24/5 support (not 24/7) in enterprise tier signals realistic support operations without 'always on' illusion.

Considerations

  • Binary pricing (Free vs. Enterprise custom) creates purchasing friction for mid-market companies (100-500 employees) unaccustomed to sales-driven deals.
  • No published mid-market tier creates perception that Culture Amp targets either solopreneurs (free) or enterprises with 1,000+ employees and procurement budgets.
  • Training and coaching services embedded in enterprise pricing may inflate customer costs if training ROI unclear, shifting value perception to support costs rather than software capabilities.
Ideal For

Enterprise organizations with 1,000+ employees and transformation budgets seeking engagement surveys paired with leadership coaching and training.

Pricing Takeaway

Culture Amp's free-to-enterprise binary pricing hides true cost-of-ownership—custom enterprise deals likely cost $50K-200K annually including implementation and coaching.

Best choice: Culture Amp

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Pricing Plans (1)

Custom Enterprise

Custom
  • ✓Tailored experience designed for Enterprise organizations
  • ✓Manager & executive trainings
  • ✓Results call with People Scientist
  • ✓One-on-one coaching
  • ✓Group coaching
  • ✓Pre-launch review
  • ✓On-demand resources for Culture Amp training
  • ✓24/5 Chat and email support
Start with Custom Enterprise

How does Culture Amp pricing compare?

See how Culture Amp's 1 pricing plan stack up against similar HR & People tools.

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Frequently Asked Questions

How much does Culture Amp cost?
As of March 2026, Culture Amp offers custom pricing. Contact the vendor for a quote based on your team size and requirements.
Does Culture Amp offer a free plan?
As of March 2026, Culture Amp does not advertise a free plan. Contact the vendor for pricing details.
What pricing model does Culture Amp use?
As of March 2026, Culture Amp follows a per-seat pricing structure where costs are determined by the number of users on your team. This model is common among hr & people platforms.
Does Culture Amp offer enterprise or custom pricing?
As of March 2026, For enterprise needs, Culture Amp offers a Custom Enterprise tier where pricing is customized to your organization. Request a quote from the Culture Amp team for details.
What features are included in Culture Amp's plans?
As of March 2026, all Culture Amp's plans include 8 features. Check the tier comparison above for a detailed breakdown.

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Sources

  1. Culture Amp Official Pricing— Vendor pricing page

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