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Sanity

Sanity Pricing Plans & Tiers

Composable content platform with real-time collaboration

OtherfreemiumFrom $299/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Sanity's freemium headless CMS ($0 free, $99-499/mo Growth-Scale, custom enterprise) positions as the developer-friendly alternative to Contentful and Strapi. Free tier (100GB bandwidth, 200k API requests/month, 3 datasets) is sufficient for startup content infrastructure; paid tiers target growing teams.

Growth tier ($99/mo, 1TB bandwidth, 2M API requests, unlimited datasets) is positioned for product teams managing single product with multiple content types. The API request ceiling (2M/month) is higher than Contentful (1M) at similar price, creating competitive advantage.

Scale tier ($499/mo) adds advanced features (asset CDN, advanced analytics, priority support)—positioned for content-heavy platforms and e-commerce sites.

Strengths

  • Portable CMS model (content + schema in Git, not locked to Sanity infrastructure) positions Sanity as anti-lock-in—teams can export and self-host if needed, reducing vendor risk perception.
  • Headless-first architecture (no default frontend) enables omnichannel publishing without re-implementation—critical for organizations managing web, mobile, and AR experiences.
  • Free tier is genuinely useful—startups can build and launch content infrastructure on free tier, with paid upgrade happening at 500k+ monthly API calls (6-12 months of usage).

Considerations

  • Portable CMS advantage doesn't reduce switching costs—teams still need engineering effort to migrate content schemas and workflows to competing platform.
  • API request limits (2M Growth, unclear Scale ceiling) create cost escalation for high-traffic sites—organizations exceeding limits face custom pricing negotiation.
  • Developer-first positioning creates friction for non-technical content teams—CMS usability is secondary to developer workflow optimization.
Ideal For

Product teams and agencies building content-driven platforms with 2-10 content schemas who want portable, API-first content infrastructure.

Pricing Takeaway

Sanity's free tier drives adoption, while $99+/mo Growth pricing undercuts Contentful, betting that portable architecture reduces lock-in concerns.

Best choice: Sanity

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Pricing Plans (4)

SAML single sign-on (SSO)

$1399/mo
Start with SAML single sign-on (SSO)

Dedicated Support

$799/mo
Start with Dedicated Support

Increased quota

$299/mo
Start with Increased quota

Extra datasets

$999/mo
Start with Extra datasets

How does Sanity pricing compare?

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Frequently Asked Questions

How much does Sanity cost?
As of March 2026, Sanity starts at $299/mo per month with 4 pricing tiers based on a freemium model.
Does Sanity offer a free plan?
As of March 2026, no, Sanity does not offer a free plan. However, the cheapest paid plan starts at $299/mo, making it affordable for small teams.
What pricing model does Sanity use?
As of March 2026, the freemium pricing model used by Sanity means you pay based on your selected plan level and feature access. It offers predictable cost scaling for growing teams.

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Sources

  1. Sanity Official Pricing— Vendor pricing page

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