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Squarespace

Squarespace Pricing Plans & Tiers

Website builder with templates for portfolios and stores

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Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Squarespace's flat-rate pricing (€12-69/mo) is a strategic departure from competitor Wix (which charges per-feature/$15-29/mo). The entry price (€12/mo Basic in EUR) includes unlimited pages, e-commerce capabilities, and Squarespace AI—a feature parity approach that positions Squarespace as the 'premium builder' for creators willing to pay more for design quality over lowest price.

Core tier (€18/mo) adds unlimited contributors, advanced analytics, and custom CSS/JavaScript—a 50% markup that unlocks flexibility for agencies and power users. Competitor Wix charges $29/mo for equivalent features, making Squarespace's €18/mo positioning more aggressive. However, transaction fees remain at 2% on Basic tier, forcing merchants to Core tier (€18/mo) or Plus (€32/mo) for 0% transaction fees.

Plus tier (€32/mo, 0% transaction fees) targets e-commerce merchants running <$20k/month GMV. A merchant paying 2% transaction fees on €10k/mo sales (~€200/mo) immediately recoups the €32 Core→Plus upgrade. This creates a transparent ROI calculation that drives conversion from Basic to Plus.

Strengths

  • Free custom domain (all tiers) eliminates hidden costs that competitors (Wix, WordPress.com) charge separately, creating perceived value advantage and reducing effective price by €10-15/mo relative to competitors.
  • AI website builder on Basic tier (€12/mo) is bundled where Wix charges separately ($19/mo ADI tier), reducing decision friction for non-technical creators.
  • 0% transaction fees on Plus+ tiers are competitive with Shopify ($66/mo at Grow tier with 0% fees) but cheaper for small merchants, creating clear switching incentive from Shopify's Basic tier ($25/mo, 1% fees).

Considerations

  • Basic tier (€12/mo) includes e-commerce capability but limits transaction revenue—merchants doing €1,000/mo in sales (€20 in fees) face upgrade pressure to Core (€18) or Plus (€32) for analytics and 0% fees.
  • Advanced tier (€69/mo) adds staff accounts and API access, but pricing appears to have a gap: Plus (€32) includes unlimited contributors, so Advanced's incremental value is unclear. This suggests Advanced tier targeting specific use cases (enterprise white-label) rather than volume segments.
  • Transaction fees on Basic tier (2%) are higher than Shopify's lowest tier (1%) and BigCommerce (none on Core tier), creating hidden costs for merchants with high transaction volume.
Ideal For

Creative professionals and small e-commerce merchants under €20k/mo GMV who prioritize design quality and prefer all-in-one builders over highly customizable platforms.

Pricing Takeaway

Squarespace charges 50-80% premium over entry-tier competitors (Wix, WordPress.com) but justifies through design sophistication and bundled AI, betting that brand perception exceeds price sensitivity.

Best choice: Squarespace

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Pricing Plans (3)

2.9% + $0.30

Popular
Custom
  • ✓Beautiful templates and powerful tools for any website
  • ✓Free custom domain*
  • ✓Squarespace AI
  • ✓Up to 2 contributors
  • ✓Credit card rates starting at 2.9% + $0.30
  • ✓Online store transaction fee of 2%
  • ✓Digital Content and Memberships transaction fee of 7%
  • ✓Sell products and services
  • ✓Send invoices for free
  • ✓Sell content and memberships
Start with 2.9% + $0.30

lower payment processing fees

Popular
Custom
  • ✓Beautiful templates and powerful tools for any website
  • ✓Free custom domain*
  • ✓Squarespace AI
  • ✓Unlimited contributors
  • ✓Advanced website analytics
  • ✓Complete customization with CSS and Javascript
  • ✓Professional email from Google Workspace**
  • ✓Credit card rates starting at 2.7% + $0.30
  • ✓Online store transaction fee of 0%
  • ✓Digital Content and Memberships transaction fee of 1%
  • ✓Sell products and services
  • ✓Send invoices for free
  • ✓Sell content and memberships
  • ✓Professional shipping and tax services
  • ✓Sales funnel analytics
  • ✓API integrations for advanced sales functionality
Start with lower payment processing fees

lowest payment processing fees

Popular
Custom
  • ✓Beautiful templates and powerful tools for any website
  • ✓Free custom domain*
  • ✓Squarespace AI
  • ✓Unlimited contributors
  • ✓Advanced website analytics
  • ✓Complete customization with CSS and Javascript
  • ✓Professional email from Google Workspace**
  • ✓Credit card rates starting at 2.5% + $0.30
  • ✓Online store transaction fee of 0%
  • ✓Digital Content and Memberships transaction fee of 0%
  • ✓Sell products and services
  • ✓Send invoices for free
  • ✓Sell content and memberships
  • ✓Professional shipping and tax services
  • ✓Sales funnel analytics
  • ✓API integrations for advanced sales functionality
Start with lowest payment processing fees

How does Squarespace pricing compare?

See how Squarespace's 3 pricing plans stack up against similar Other tools.

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Frequently Asked Questions

How much does Squarespace cost for e-commerce?
Squarespace Personal is $18/month (no e-commerce). Business is $33/month for basic online store. Commerce Basic is $36/month. Commerce Advanced is $65/month. All annual plans save 12-15%. Transaction fees are 3% + 30¢ on all plans. A small store budgets $36 plan + ~$90/month in transaction fees.
What is Squarespace's transaction fee?
Squarespace charges 3% + 30¢ per online transaction across all commerce plans. This is 0.1% higher than Shopify/BigCommerce (2.9% + 30¢). For stores doing $50,000/month, the extra 0.1% costs an extra $50/month — not huge, but represents worse pricing than Shopify.
Is Squarespace good for online stores?
Squarespace is best for small stores (under $20k/month sales) with strong design focus. The built-in templates are beautiful, and setup is simple. However, it lacks advanced inventory, bulk product tools, and third-party app integrations that growing stores need. Shopify or BigCommerce become necessary once you scale beyond 100-200 SKUs.
Does Squarespace offer discount codes or coupons?
Squarespace rarely discounts its plans directly. However, it frequently offers promotions through affiliate partners and Costco members — typically $16-20/month for annual plans. Without a promotion code, Squarespace is a poor value compared to Shopify at the same price point ($33-39/month).
How does Squarespace compare to Wix for e-commerce?
Squarespace Commerce Basic is $36/month with 3% + 30¢ fees. Wix Business is $35/month with 2.7% + 30¢ fees and built-in domain. Wix is slightly cheaper and includes domain, making it better value. Squarespace has better design tools; Wix has more e-commerce features. For pure selling, Wix edges ahead on cost.

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Sources

  1. Squarespace Official Pricing— Vendor pricing page

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