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Project Management

Aha! vs Productboard: Pricing Comparison 2026

Side-by-side pricing comparison of Aha! and Productboard. See all plans, features, and costs at a glance.

Bottom line: Aha! starts at $9/mo and Productboard starts at Custom pricing. Compare all 11 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Aha! freeTry Productboard freeUpdated this month
Best Value

Aha! - Aha! has broader product management coverage; pick Productboard if customer feedback management is your primary use case.

Aha! vs Productboard: Quick Pricing Facts

FeatureAha!Productboard
Starting Price$9/moCustom pricing
Number of Plans83
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Aha! and Productboard are both priced at $9/mo, making them equally accessible Project Management tools. Together they offer 11 pricing plans with 46 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Project Management needs.

Pricing Plans
Aha!
Productboard
Productboard
Try free
Tier 1
The visual space for product innovation
$9/monthCheapest
$1 / year
Includes
  • Brainstorm concepts and refine early plans
  • Collaborate with guests at no cost
  • Choose from 100 expert templates
  • Generate wireframes with the AI assistant
  • Drive alignment with voting tools
  • Integrate with Aha! Roadmaps, Jira, and ADO
Start with The visual space for product innovation
Plus
Custom pricing
Start with Plus
Tier 2
The agile tool that links strategy to delivery
$9/monthCheapest
$1 / year
Includes
  • Align technical work to the product roadmap
  • Choose a scrum, kanban, or SAFe® approach
  • Define user stories with the AI assistant
  • Estimate work in story points or time
  • Plan sprints and manage capacity
  • Track risks and report on agile metrics
  • Integrate with GitHub, Azure Pipelines, and 35+ other tools
Start with The agile tool that links strategy to delivery
Business
Custom pricing
Start with Business
Tier 3
The flexible project management tool
$9/monthCheapest
$1 / year
Includes
  • Align daily tasks with strategic plans
  • Choose an agile way to work
  • Define and prioritize tasks
  • Manage team capacity
  • Track risks and analyze team productivity
  • Accelerate tasks with the AI assistant
  • Integrate with 35+ design and delivery tools
Start with The flexible project management tool
Enterprise
Custom pricing
Start with Enterprise
Tier 4
The product information hub
$18/monthCheapest
$2 / year
Includes
  • Centralize product documentation
  • Publish multiple knowledge bases
  • Choose from 100+ templates
  • Draft documents with the AI assistant
  • Co-create content in real time
  • Import existing documentation
Start with The product information hub
-
Tier 5
The comprehensive idea management tool
$39/monthCheapest
$3 / year
Includes
  • Capture feedback via ideas portals
  • Streamline your idea review process
  • Integrate with Salesforce and Zendesk
  • Prioritize ideas by potential revenue
  • Analyze feedback themes with the AI assistant
  • Launch polls and collect in-app requests
Start with The comprehensive idea management tool
-
Tier 6
The new way to manage customer interviews
$39/monthCheapest
$3 / year
Includes
  • Create unlimited studies
  • Conduct unlimited interviews
  • Build a research participant database
  • Automate interview scheduling
  • Analyze meeting transcripts with the AI assistant
  • Connect insights to the roadmap
Start with The new way to manage customer interviews
-
Tier 7
The complete product management solution
$59/monthCheapest
$5 / year
Includes
  • Link strategy to all product work
  • Capture feedback via ideas portals
  • Brainstorm with virtual whiteboards
  • Prioritize features with a scorecard
  • Manage release plans and dependencies
  • Create and share beautiful roadmaps
  • Enhance work with the AI assistant
  • Integrate with Jira, Azure DevOps, and 40+ other tools
Start with The complete product management solution
-
Tier 8
Contact us
Custom pricing
Start with Contact us
-

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Aha!

Product roadmap and strategy software for product managers

View all Aha! plans

Productboard

Product management platform for prioritizing features and roadmaps

View all Productboard plans
Our Pick

Aha!

Aha! has broader product management coverage; pick Productboard if customer feedback management is your primary use case.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Aha! freeFrom $9/mo

Which Should You Choose?

Choose Aha! if:

  • •You need a broader product management platform that includes roadmaps, OKRs, and whiteboards
  • •Your team prefers Aha!'s workspace-style product planning over Productboard's feedback-centric model
  • •You want more flexibility across pricing tiers for different team sizes

Choose Productboard if:

  • •Customer feedback is your primary product signal and you need a purpose-built feedback management system
  • •Your team collects insights from Intercom, Zendesk, and Slack and needs automatic categorization
  • •You want a dedicated customer insights repository that connects to roadmap prioritization

Aha! and Productboard are the two most similar tools in this comparison - both are purpose-built for product management. Productboard is more feedback-centric, excelling at collecting and categorizing customer insights. Aha! is more strategy-centric, stronger on OKRs and executive reporting. Both start around $20/user/month at the base tier. Teams that live by customer feedback tend to prefer Productboard. Teams that focus on strategic planning tend to prefer Aha!.

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Frequently Asked Questions: Aha! vs Productboard

How many pricing plans does Aha! have vs Productboard?
Aha! offers 8 pricing plans, while Productboard offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Aha! or Productboard?
Both Aha! and Productboard offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Aha! or Productboard offer custom enterprise pricing?
Yes, both Aha! and Productboard offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Aha! and Productboard compare for Project Management?
Both Aha! and Productboard are Project Management tools. Aha! offers 8 plans starting at $9/mo, while Productboard offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Project Management needs.
AI Recommendations

Sources

  1. Aha! Official Pricing- Vendor pricing page
  2. Productboard Official Pricing- Vendor pricing page

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