Ahrefs vs Moz: Pricing Comparison 2026
Side-by-side pricing comparison of Ahrefs and Moz. See all plans, features, and costs at a glance.
Bottom line: Ahrefs starts at Custom pricing and Moz starts at $49/mo. Compare all 16 pricing tiers side by side.
Last updated: March 16, 2026
Ahrefs vs Moz: Quick Pricing Facts
| Feature | Ahrefs | Moz |
|---|---|---|
| Starting Price | Custom pricing | $49/mo |
| Number of Plans | 12 | 4 |
| Free Tier | No | No |
| Pricing Model | flat | flat |
| Annual Discount | N/A | N/A |
Ahrefs and Moz are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 16 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Ahrefs Try it free |  Moz Try it free |
|---|---|---|
| Tier 1 | Lite Custom pricing | Starter $49/monthCheapest Includes
|
| Tier 2 | Standard Custom pricing | Standard $99/monthCheapest Includes
|
| Tier 3 | Advanced Custom pricing | Medium $179/monthCheapest Includes
|
| Tier 4 | Enterprise Custom pricing | Large $299/monthCheapest Includes
|
| Tier 5 | Starter Custom pricing | — |
| Tier 6 | Webmaster Tools Custom pricing | — |
| Tier 7 | Brand Radar AI Custom pricing | — |
| Tier 8 | Custom prompt packages Custom pricing | — |
| Tier 9 | Content Kit Custom pricing | — |
| Tier 10 | Report Builder Custom pricing | — |
| Tier 11 | Project Boost Pro Custom pricing | — |
| Tier 12 | Project Boost Max Custom pricing | — |
Swipe to compare plans →
Which Should You Choose?
Choose Ahrefs if:
- •You need 12 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Ahrefs offers negotiated terms for large deployments
- •You prioritize Ahrefs's user experience and interface over price (both tools are similarly priced)
Choose Moz if:
- •You want more features built-in—Moz offers 34 additional features across its plans
- •You prioritize Moz's user experience and interface over price (both tools are similarly priced)
- •Moz's 4-tier flat structure gives clearer cost visibility for budget planning
Ahrefs and Moz offer competitively positioned plans [1], with Ahrefs starting at Custom pricing and Moz at $49/mo. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Ahrefs provides 12 pricing tiers versus Moz's 4 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Ahrefs offers 0 total features across its tiers, while Moz provides 34. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Ahrefs vs Moz
How many pricing plans does Ahrefs have vs Moz?
Does Ahrefs or Moz offer custom enterprise pricing?
How do Ahrefs and Moz compare for Other?
Sources
- Ahrefs Official Pricing— Vendor pricing page
- Moz Official Pricing— Vendor pricing page
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