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Analytics

Amplitude vs Tealium: Pricing Comparison 2026

Side-by-side pricing comparison of Amplitude and Tealium. See all plans, features, and costs at a glance.

Bottom line: Amplitude starts at Custom pricing and Tealium starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Amplitude freeTry Tealium freePrice updated 11d agoUpdated this month
Best Value

Amplitude - Amplitude is purpose-built for SaaS product analytics; Tealium is overkill for most product teams.

Amplitude vs Tealium: Quick Pricing Facts

FeatureAmplitudeTealium
Starting PriceCustom pricingCustom pricing
Number of Plans42
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Amplitude and Tealium are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 35 features compared, so the best choice comes down to which features match your needs.

Amplitude stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Amplitude
Amplitude
Try free
Tealium
Tealium
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • AI Agents and MCP
  • Basic Product Analytics
  • Cohort syncs (one time)
  • 2000 AI feedback records
  • 10K monthly session replays
  • Limited Experiments, Guides & Surveys
  • 500 active AI Visibility prompts
CDPPopular
Custom pricing
Includes
  • Customer data platform
  • Real-time data collection
  • Audience segmentation
Tier 2
PlusPopular
$0/monthCheapest
Includes
  • AI Agents and MCP
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • Alerts
  • Heatmaps
  • 1,000 active AI Visibility prompts
  • 2-year data retention
Enterprise
Custom pricing
Includes
  • Custom volumes
  • SLA
  • Dedicated support
Tier 3
Growth
Custom pricing
Includes
  • AI Agents and MCP
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • 20K monthly session replays
  • 2,500 active AI Visibility prompts
  • SSO & Project Permissions
-
Tier 4
Enterprise
Custom pricing
Includes
  • AI Agents and MCP
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • 50K monthly session replays
  • 5,000 active AI Visibility prompts
  • Advanced User Mgmt (incl RBAC)
-

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Amplitude

Digital analytics platform for product and growth teams

View all Amplitude plans

Tealium

Enterprise tag management and customer data platform

View all Tealium plans

What Reviewers Say

Our Pick

Amplitude

Amplitude is purpose-built for SaaS product analytics; Tealium is overkill for most product teams.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Amplitude freeFree plan available

Which Should You Choose?

Choose Amplitude if:

  • You need product analytics directly - funnels, cohorts, retention - without a CDP layer
  • Your team is a SaaS company focused on product metrics, not enterprise tag management
  • Amplitude's free tier is sufficient for your current event volume

Choose Tealium if:

  • You need enterprise-grade tag management, customer data orchestration, and consent management
  • Tealium's iQ tag management and AudienceStream CDP serve your large-scale marketing stack
  • Your enterprise requires Tealium's compliance, governance, and data layer controls

Tealium is enterprise tag management and a customer data platform targeting large enterprises with complex data governance needs. Amplitude is a product analytics platform targeting SaaS teams of any size. Tealium pricing starts in five figures annually and scales with usage. Amplitude is free up to 10 million events/month. These tools are complementary - Tealium collects and orchestrates data, Amplitude analyzes it. Most SaaS teams do not need Tealium unless they have enterprise-level data governance requirements.

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Frequently Asked Questions: Amplitude vs Tealium

How many pricing plans does Amplitude have vs Tealium?
Amplitude offers 4 pricing plans, while Tealium offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Amplitude or Tealium offer a free plan?
Amplitude offers a free plan, while Tealium does not. If budget is a concern, Amplitude lets you get started at no cost.
What is the most popular Amplitude plan?
The Plus plan is Amplitude's most popular tier, priced at Free. Key features include AI Agents and MCP, Scale up to 70M Events, Custom events and formulas.
What is the most popular Tealium plan?
The CDP plan is Tealium's most popular tier, priced at Custom pricing. Key features include Customer data platform, Real-time data collection, Audience segmentation.
Does Amplitude or Tealium offer custom enterprise pricing?
Yes, both Amplitude and Tealium offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Amplitude and Tealium compare for Analytics?
Both Amplitude and Tealium are Analytics tools. Amplitude offers 4 plans starting at Custom pricing, while Tealium offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Amplitude Official Pricing- Vendor pricing page
  2. Tealium Official Pricing- Vendor pricing page

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