Clarity by Microsoft vs Tealium: Pricing Comparison 2026
Side-by-side pricing comparison of Clarity by Microsoft and Tealium. See all plans, features, and costs at a glance.
Bottom line: Clarity by Microsoft starts at Custom pricing and Tealium starts at Custom pricing. Compare all 3 pricing tiers side by side.
Last updated: July 2, 2026
Clarity by Microsoft vs Tealium: Quick Pricing Facts
| Feature | Clarity by Microsoft | Tealium |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 1 | 2 |
| Free Tier | Yes | No |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
Clarity by Microsoft and Tealium are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 3 pricing plans with 9 features compared, so the best choice comes down to which features match your needs.
Clarity by Microsoft stands out with a free plan for getting started. Clarity by Microsoft uses freemium pricing while Tealium uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Clarity by Microsoft Try free |  Tealium Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| CDPPopular Custom pricing Includes
|
| Tier 2 | - |
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Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
View all Clarity by Microsoft plansWhich Should You Choose?
Choose Clarity by Microsoft if:
- •You need free session recordings and heatmaps with no enterprise commitment
- •Quick visual behavior analytics with zero cost and simple deployment
- •Non-technical teams need access to behavior data without IT involvement
Choose Tealium if:
- •You need enterprise tag management and a customer data platform across your marketing stack
- •Tealium manages dozens of vendor tags centrally with data governance and real-time audience activation
- •Your organization requires enterprise-grade compliance and consent management infrastructure
Clarity is a free behavior tool from Microsoft. Tealium is an enterprise customer data platform and tag management system - pricing is custom and typically runs six figures annually. These tools are not in competition. Clarity is deployed by a marketer with a GTM container. Tealium is deployed by an enterprise data governance team. The comparison only surfaces in a vendor inventory audit.
Frequently Asked Questions: Clarity by Microsoft vs Tealium
How many pricing plans does Clarity by Microsoft have vs Tealium?
Does Clarity by Microsoft or Tealium offer a free plan?
What is the most popular Tealium plan?
Does Clarity by Microsoft or Tealium offer custom enterprise pricing?
What pricing models do Clarity by Microsoft and Tealium use?
How do Clarity by Microsoft and Tealium compare for Analytics?
Sources
- Clarity by Microsoft Official Pricing- Vendor pricing page
- Tealium Official Pricing- Vendor pricing page
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