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Auth0 vs GitLab: Pricing Comparison 2026

Side-by-side pricing comparison of Auth0 and GitLab. See all plans, features, and costs at a glance.

Bottom line: GitLab starts at $29/mo, making it $6/mo cheaper than Auth0 ($35/mo). Auth0 offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Auth0 freeTry GitLab freePrice updated 14d agoPrice updated 11d ago

Auth0 vs GitLab: Quick Pricing Facts

FeatureAuth0GitLab
Starting Price$35/mo$29/mo
Number of Plans43
Free TierYesYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

GitLab is the more affordable option, starting at $29/mo compared to Auth0's $35/mo. Both are Dev Tools with 7 combined pricing plans and 29 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Auth0 uses usage-based pricing while GitLab uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Dev Tools needs.

Pricing Plans
GitLab
GitLab
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Up to 25,000 monthly active users
  • 1 Custom Domain
  • Secure Agentic AI workflows
  • Passwordless Authentication
  • Unlimited Social Connections
  • 5 Organizations
  • Brand Customization
  • Basic Attack Protection
  • Community Support
  • 1 Enterprise Connection
Free
$0/monthCheapest
Tier 2
Essentials
$35/month
$4 / year
Includes
  • Up to 500 monthly active users
  • Higher Auth, API limits, and Feature limits
  • Pro Multi-Factor Authentication
  • Role-based Access Control Per Organization
  • 10 Organizations
  • Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
  • Separate Production & Development Environments
  • Standard Support
Premium
$29/monthCheapest
Tier 3
Professional
$240/monthCheapest
$28 / year
Includes
  • Up to 500 monthly active users
  • Use your existing User Database for Logins
  • Enterprise Multi-Factor Authentication
  • Enhanced Attack Protection
  • M2M Tokens
Ultimate
Custom pricing
Tier 4
Enterprise
Custom pricing
Includes
  • Custom User & SSO Tiers
  • 99.99% SLA
  • Enterprise Rate Limits
  • Enterprise Administration & Support
  • Advanced Security Features
  • Private Deployment
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Auth0

Identity platform for authentication and authorization

View all Auth0 plans

GitLab

Complete DevOps platform with CI/CD and source control

View all GitLab plans

Which Should You Choose?

Choose Auth0 if:

  • Your product needs user-facing authentication with social login, MFA, and SSO
  • Managing customer identities and access across multiple apps is the core problem
  • You want a dedicated auth service separate from your code hosting platform

Choose GitLab if:

  • You want an all-in-one DevSecOps platform: code hosting, CI/CD, security scanning, and project management
  • Self-hosting your entire development platform is a requirement
  • Your team wants built-in container registry, merge requests, and integrated security tools

Auth0 is an identity provider; GitLab is a DevSecOps platform. GitLab includes its own authentication (via groups, SAML, LDAP) for accessing GitLab itself - not for authenticating your app's end users. GitLab Free includes unlimited public and private repos; Premium starts at $29/user/month. Auth0 is free to 7,500 MAUs. These are complementary tools.

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Frequently Asked Questions: Auth0 vs GitLab

Which is cheaper, Auth0 or GitLab?
As of July 2026, GitLab starts at a lower price point. Auth0 starts at $35/mo while GitLab starts at $29/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Auth0 have vs GitLab?
Auth0 offers 4 pricing plans, while GitLab offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Auth0 or GitLab offer a free plan?
Yes, both Auth0 and GitLab offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Auth0 or GitLab?
Both Auth0 and GitLab offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Auth0 or GitLab offer custom enterprise pricing?
Yes, both Auth0 and GitLab offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Auth0 and GitLab use?
Auth0 uses a usage-based pricing model, while GitLab uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Auth0 and GitLab compare for Dev Tools?
Both Auth0 and GitLab are Dev Tools. Auth0 offers 4 plans starting at $35/mo, while GitLab offers 3 plans starting at $29/mo. Review the feature breakdowns above to see which better fits your Dev Tools needs.
AI Recommendations

Sources

  1. Auth0 Official Pricing- Vendor pricing page
  2. GitLab Official Pricing- Vendor pricing page

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