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Balsamiq vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Balsamiq and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo, making it $3/mo cheaper than Balsamiq ($12/mo). HubSpot CRM offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Balsamiq vs HubSpot CRM: Quick Pricing Facts

FeatureBalsamiqHubSpot CRM
Starting Price$12/mo$9/mo
Number of Plans24
Free TierNoYes
Pricing Modelflatfreemium
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $9/mo compared to Balsamiq's $12/mo. Both are Design Tools with 6 combined pricing plans and 42 features compared.

HubSpot CRM stands out with a free plan for getting started. Balsamiq uses flat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.

Pricing Plans
Balsamiq
Balsamiq
Try it free
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
Business
$12/month
Includes
  • Up to 2 projects
  • Unlimited boards
  • Unlimited users
  • Fast customer support
  • Pause your plan anytime
Start with Business
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Tier 2
Enterprise
$18/month
Includes
  • SSO with SAML
  • Legal/security form assistance
  • Enterprise SLA
  • Data storage in the US or EU
  • Pause your plan anytime
Start with Enterprise
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Tier 3
ProfessionalPopular
$792/monthCheapest
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
Enterprise
$3300/monthCheapest
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise

Swipe to compare plans →

Balsamiq

Rapid low-fidelity wireframing tool for UI mockups

View all Balsamiq plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan, starts at $3/mo lower ($9/mo vs $12/mo), offers 4 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose Balsamiq if:

  • You prioritize Balsamiq's user experience and interface over price (both tools are similarly priced)
  • You want Balsamiq's approach to incremental feature unlocking across its 2 pricing tiers
  • Balsamiq's feature bundling aligns with how Design Tools teams actually work day-to-day

Choose HubSpot CRM if:

  • You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $3/mo compared to Balsamiq at $12/mo
  • You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—HubSpot CRM offers 22 additional features across its plans

HubSpot CRM is the more affordable choice [1], starting at $9/mo compared to Balsamiq's $12/mo. For a 50-person team on paid plans, this translates to HubSpot CRM saving approximately $150/month. HubSpot CRM offers 4 pricing tiers compared to Balsamiq's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, HubSpot CRM provides 32 total features versus 10 for Balsamiq, offering a richer feature set depending on your specific needs. The pricing math favors HubSpot CRM for most team sizes. Balsamiq becomes worth the premium only when its differentiating features are central to your workflow.

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Frequently Asked Questions: Balsamiq vs HubSpot CRM

Which is cheaper, Balsamiq or HubSpot CRM?
As of March 2026, HubSpot CRM starts at a lower price point. Balsamiq starts at $12/mo while HubSpot CRM starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Balsamiq have vs HubSpot CRM?
Balsamiq offers 2 pricing plans, while HubSpot CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Balsamiq or HubSpot CRM offer a free plan?
HubSpot CRM offers a free plan, while Balsamiq does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
Can I save money by paying annually for Balsamiq or HubSpot CRM?
Both Balsamiq and HubSpot CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
What pricing models do Balsamiq and HubSpot CRM use?
Balsamiq uses a flat pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.
How do Balsamiq and HubSpot CRM compare for Design Tools?
Both Balsamiq and HubSpot CRM are Design Tools. Balsamiq offers 2 plans starting at $12/mo, while HubSpot CRM offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Design Tools needs.

Sources

  1. Balsamiq Official PricingVendor pricing page
  2. HubSpot CRM Official PricingVendor pricing page

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