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Best HubSpot CRM Alternatives (2026)

Exploring alternatives to HubSpot CRM? We tracked 39 other CRM tools with full pricing breakdowns so you can compare costs before switching.

Data compiled by Arthur Jacquemin, Founder & Lead Analyst

Overview

HubSpot's free tier is genuinely free with unlimited contacts, basic CRM, and email. The Starter tier at EUR 9/month adds workflows and advanced automation. Pro at EUR 792/month is for enterprise. The pricing is transparent but the jump from free to Pro is steep.

Compared to Pipedrive at EUR 14-79, HubSpot free is more generous. Pipedrive has no free tier. But HubSpot's paid tiers are expensive compared to Pipedrive. The choice depends on whether you need the free tier or a complete system at lower cost.

HubSpot's ecosystem includes marketing automation (every tier), helpdesk (Service Hub), and ecommerce. If you plan to use multiple HubSpot products, ecosystem integration justifies the pricing. If you just need CRM, Pipedrive is cheaper.

For a startup, HubSpot free is the obvious choice. No credit card, no commitment. Use it until you hit limits. At that point, evaluate whether EUR 9 Starter tier or moving to Pipedrive makes sense.

For an established team, Pipedrive is likely cheaper unless you genuinely need marketing automation integrated with sales. HubSpot's advantage is ecosystem breadth. Pipedrive's advantage is focus and lower cost.

Top picks

39 CRM Alternatives to HubSpot CRM

Close logo
Close

CRM built for inside sales teams with calling and email

CRMper-seat
From$49/mo
3 tiers
Compare with HubSpot CRMTry freeAffiliate
Bigin by Zoho logo
Bigin by Zoho

Pipeline-centric CRM for small businesses by Zoho

CRMper-seat
From$0/mo
4 tiers
Compare with HubSpot CRMTry freeAffiliate
Zoho CRM logo
Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

CRMper-seat
From$14/mo
4 tiers
Compare with HubSpot CRMTry freeAffiliate
ActiveCampaign logo
ActiveCampaign

Marketing automation and CRM platform for customer experience

CRMusage-based
From$15/mo
7 tiers
Compare with HubSpot CRMTry freeAffiliate
Folk logo
Folk

Lightweight CRM for relationship management and outreach

CRMper-seat
Free
3 tiers
Compare with HubSpot CRMTry freeAffiliate
Affinity logo
Affinity

Relationship intelligence CRM for dealmakers and investors

CRMper-seat
Free
4 tiers
Compare with HubSpot CRM
Agile CRM logo
Agile CRM

All-in-one CRM with sales, marketing, and service automation

CRMfreemium
From$0/mo
4 tiers
Compare with HubSpot CRM
Apptivo logo
Apptivo

Cloud business management suite with CRM and invoicing

CRMper-seat
From$20/mo
4 tiers
Compare with HubSpot CRM
Attio logo
Attio

Next-gen CRM with custom objects and real-time data syncing

CRMper-seat
From$0/mo
4 tiers
Compare with HubSpot CRM
Breeze logo
Breeze

Simple project and proposal management for agencies

CRMper-seat
Free
3 tiers
Compare with HubSpot CRM
Capsule CRM logo
Capsule CRM

Simple and smart online CRM for small businesses

CRMper-seat
From$0/mo
4 tiers
Compare with HubSpot CRM
Clay logo
Clay

Data enrichment and personalized outreach automation platform

CRMusage-based
From$0/mo
4 tiers
Compare with HubSpot CRM
Copper logo
Copper

Google Workspace-native CRM for relationship management

CRMper-seat
Free
3 tiers
Compare with HubSpot CRM
Daylite logo
Daylite

Mac and iOS CRM for small businesses integrated with Apple

CRMper-seat
Free
4 tiers
Compare with HubSpot CRM
EngageBay logo
EngageBay

All-in-one CRM with marketing, sales, and support tools

CRMper-seat
Free
1 tier
Compare with HubSpot CRM
Flowlu logo
Flowlu

Business management suite with CRM, projects, and invoicing

CRMflat
From$0/mo
4 tiers
Compare with HubSpot CRM
Freshsales logo
Freshsales

AI-powered CRM with built-in phone, email, and chat

CRMper-seat
From$9/mo
2 tiers
Compare with HubSpot CRM
Highrise logo
Highrise

Simple contact management and CRM by Basecamp creators

CRMflat
Free
1 tier
Compare with HubSpot CRM
Insightly logo
Insightly

CRM and project management platform for growing businesses

CRMper-seat
From$29/mo
2 tiers
Compare with HubSpot CRM
Keap logo
Keap

CRM and marketing automation for small businesses

CRMusage-based
From$299/mo
1 tier
Compare with HubSpot CRM
Less Annoying CRM logo
Less Annoying CRM

Simple, affordable CRM built for small businesses

CRMper-seat
From$15/mo
1 tier
Compare with HubSpot CRM
Lusha logo
Lusha

B2B contact and company data enrichment platform

CRMusage-based
From$0/mo
4 tiers
Compare with HubSpot CRM
Monday Sales CRM logo
Monday Sales CRM

Customizable CRM built on monday.com work OS

CRMper-seat
From$12/mo
4 tiers
Compare with HubSpot CRM
NetHunt CRM logo
NetHunt CRM

CRM inside Gmail with sales automation and workflows

CRMper-seat
From$30/mo
5 tiers
Compare with HubSpot CRM
Nimble logo
Nimble

Social CRM that enriches contacts from social media profiles

CRMper-seat
Free
1 tier
Compare with HubSpot CRM
Nutshell logo
Nutshell

Easy-to-use CRM with email marketing and sales automation

CRMper-seat
From$13/mo
5 tiers
Compare with HubSpot CRM
OnePageCRM logo
OnePageCRM

Action-focused CRM built for small sales teams

CRMper-seat
Free
3 tiers
Compare with HubSpot CRM
Really Simple Systems logo
Really Simple Systems

Easy CRM for small teams with marketing and service tools

CRMper-seat
From$55/mo
10 tiers
Compare with HubSpot CRM
Salesforce logo
Salesforce

Enterprise CRM platform for sales, service, and marketing

CRMper-seat
From$25/mo
4 tiers
Compare with HubSpot CRM
Snov.io logo
Snov.io

Sales automation and email outreach with lead generation

CRMusage-based
From$3/mo
2 tiers
Compare with HubSpot CRM
Streak logo
Streak

CRM built directly inside Gmail for pipeline management

CRMfreemium
From$49/mo
3 tiers
Compare with HubSpot CRM
SugarCRM logo
SugarCRM

Enterprise CRM with AI predictions and advanced automation

CRMper-seat
From$59/mo
3 tiers
Compare with HubSpot CRM
Teamleader logo
Teamleader

CRM, invoicing, and project planning for SMBs

CRMper-seat
From$0/mo
114 tiers
Compare with HubSpot CRM
Twenty logo
Twenty

Open-source CRM alternative to Salesforce

CRMopen-source
From$9/mo
2 tiers
Compare with HubSpot CRM
Vtiger logo
Vtiger

Unified CRM for sales, marketing, and help desk teams

CRMper-seat
Free
2 tiers
Compare with HubSpot CRM
Zendesk Sell logo
Zendesk Sell

Sales CRM integrated with Zendesk support platform

CRMper-seat
From$19/mo
8 tiers
Compare with HubSpot CRM

Track Pricing Changes

Get notified when alternatives update their pricing.

Frequently Asked Questions: HubSpot CRM Alternatives

Should you start with HubSpot free or Pipedrive paid?
HubSpot free is more generous. Start there. If you hit the free tier ceiling, evaluate whether Pipedrive or HubSpot Starter makes sense based on your needs.
Is HubSpot Pro at EUR 792 worth it for a 10-person team?
No. HubSpot Pro is for enterprise. A 10-person sales team should use Pipedrive at EUR 140-590 total. You'd be paying for features you don't need.
When should you upgrade from HubSpot free?
When you hit limits: can't create workflows, need advanced automation, or need multiple team members with role-based access. HubSpot Starter at EUR 9 removes most limits.
How many alternatives to HubSpot CRM are there?
As of June 2026, there are 39 alternatives to HubSpot CRM in the CRM category with full pricing data.
What is the cheapest alternative to HubSpot CRM?
Snov.io is the most affordable alternative at $3/mo. However, the best choice depends on your specific feature needs. Compare pricing and feature lists to find the right balance of cost and functionality for your use case.
Are there free alternatives to HubSpot CRM?
Yes, Apollo.io, Bigin by Zoho, Agile CRM, and others offer free plans. Free tiers are a great way to evaluate solutions before upgrading to a paid plan. Keep in mind that free tiers often have feature or usage limitations compared to paid plans.

Also explore alternatives to